Philips PUS7009 (VA) vs Hisense A7NQ

In terms of HDR effect quality, Philips PUS7009 performs very poorly. A brightness level of 250 nits does not allow one to enjoy HDR effects, and the image resembles more of a standard SDR. There is no question of dynamic effects or vivid light bursts. The coverage of the DCI-P3 colour gamut is only 75%, which is definitely insufficient. The lack of full colour coverage means that the colours are not as vibrant as they should be, resulting in a flat and unconvincing image. There are no aspects for which this model could be praised in the context of HDR.

We checked how the Hisense A7NQ performs with HDR, and there are no surprises here. The luminance graph showed a maximum brightness level of 370 nits. The result? Exactly what one could expect – average. At around 350 nits, HDR does not particularly stand out compared to SDR. Indeed, there is a subtle difference in more brightly lit scenes, but it is not an effect that leaves you stunned. As for the coverage of the wide colour gamut, the result was 92% for DCI-P3 and 70.2% for BT.2020. These are decent values for a TV in this class, which uses a PFS coating – the same one that is sometimes promoted as QLED. Colours look good, but we shouldn’t expect something that competes with the best screens on the market. HDR on the Hisense A7NQ is more of an addition than a "game changer." For those looking for solid image quality on a moderate budget – quite acceptable. However, if we expect full HDR capabilities, it is worth looking at models from the higher price range.

The television was tested in movie mode, which – despite its name – does not provide accurate image display. The white balance in both 4K HDR and HD/SDR content shows drops in red, causing the image to appear cooler and the colours to lose their natural warmth. The gamma brightness characteristics and the EOTF curve confirm that the television struggles to maintain appropriate brightness – it boosts it significantly, resulting in an unnaturally washed-out image. This effect can be seen in the comparisons below, where everything looks as if it has a milky filter applied. Additionally, the limited coverage of a wide colour palette also does not favour quality – color checker tests indicate significant colour variations, making it difficult to achieve faithful image reproduction.

When testing the Hisense A7NQ in Filmmaker mode, we were hoping for compliance with the manufacturer's assumptions, but unfortunately, reality looks different. The main issue, as with most televisions, is white balance. In the case of the A7NQ, we noticed a clear dominance of blue, which affected both lower quality materials and 4K HDR content. The results of the Color Checker tests confirm this, and the comparative images speak for themselves – the leading actress in "factory" mode appears cool and pale. It looks as if she has been drained of life.

As for brightness characteristics, both gamma and the EOTF curve show that the image is excessively bright. As a result, everything appears flat, lacking depth and contrast. This state of affairs definitely does not work in favour of the A7NQ and makes the viewing experience in factory mode leave much to be desired. If we expect natural colour reproduction and appropriate image depth, the A7NQ in Filmmaker mode is unlikely to impress us. It is a television that requires considerable adjustment to bring out its potential.

After calibration, the image improved significantly, especially in terms of white balance, which is now more stable, and the hues have become more natural, eliminating the previous impression of an overly cool image. The calibration brought noticeable benefits in terms of tonality – the shadows and midtones are now more realistic, and the overall effect appears more harmonious. Unfortunately, hardware limitations still affect image quality. The brightness characteristics remain problematic, despite our efforts, and due to poor coverage of the DCI-P3 and BT.2020 colour spaces, delta E errors are still at a high level. Although the calibration improved some aspects, the television still does not allow for complete satisfaction.

Hisense A7NQ offers several tools that allow for improved image quality, so we decided to take matters into our own hands and "dig around" in the settings a bit. Thanks to professional tools and measurements, we managed to correct the white balance, eliminating the excessive dominance of blue colour in both HD and 4K materials. This is a significant step forward, as in the Color Checker test, the colour reproduction errors in lower quality content dropped to a much more acceptable level. Unfortunately, the 4K materials still fall short of perfection – the colour inaccuracies are considerable and stem from the limitations of the television.

As for the gamma, we managed to set it at the correct level, which significantly reduced the excessive brightening of the image. However, the issue with brightness characteristics in 4K content remains unresolved – the EOTF curve still shows excessive brightness across the entire screen. It’s possible that correct implementation of dynamic tone mapping could help here, but as we mentioned earlier, this feature in the Hisense A7NQ works rather poorly, rather than being helpful. Nevertheless, the calibration has significantly improved the overall image reception. The director's vision is now much better represented than in the factory settings, which will certainly be appreciated by more demanding viewers.

When it comes to tonal transitions in low-quality material, the function called "Distortion Reduction" (the "minimum" setting) effectively improves gradation, eliminating unattractive tonal transitions. However, this setting on Philips televisions is quite aggressive – while it does not blur grain or good quality material, it can introduce undesirable effects and blur elements that should remain sharp when the signal is poorer.

In terms of image scaling, Philips PUS7009 performs decently. A significant advantage is the absence of cropped image edges, meaning no overscan, which allows for the display of the full frame without loss. The image is noticeably enhanced, making characters and backgrounds, such as the model or branches in the background, look quite detailed and natural, even with lower quality signals. Although scaling is not perfect, as it can remove desired details in the distance, the effects are good enough for most users to be satisfied.

The Hisense A7NQ impresses with the smoothness of tonal transitions in 4K content, but unfortunately, there is no feature here to improve this aspect in older materials of lower quality. In such cases, colour transitions become more visible, which can slightly detract from the overall image, especially in scenes with a lot of gradients.

When it comes to upscaling, the television performs surprisingly well. The image is noticeably improved, although there are some compromises. It can be seen that the television adds a bit of artificial sharpness, and background elements, such as branches, display slight "jaggies." However, these are details that will primarily catch the eye of those who pay attention to such nuances.

Philips PUS7009 does not have motion smoothing capabilities, which means there is no option to adjust the image for a more choppy or smoother, cinematic effect. Such features could positively influence the reception of dynamic scenes. In terms of motion blur, this model is equipped with a 60 Hz VA panel, which offers slightly worse results than the variant with an IPS panel. The VA panel introduces minimally greater motion blur, although the differences are not significant and should not pose a problem for most viewers.

The Hisense A7NQ is equipped with a 60 Hz panel, which means that dynamic scenes – for example in sports or games – perform rather averagely here. This is standard for this class of equipment, but it must be acknowledged that watching more intense, fast-moving content can leave a lot to be desired. However, when it comes to films, the television offers a motion smoothing feature that operates on a 10-point scale. The "judder reduction" option allows you to tailor the smoothness of the image to your own preferences. At the lowest setting, we get a natural film frame rate, which will please cinema purists. Meanwhile, the maximum setting provides a very smooth, theatrical image that may appeal to those who prefer a more "smoothed" motion.

In terms of compatibility with consoles, Philips PUS7009 is likely to satisfy casual gamers. Although equipped with HDMI 2.0, it offers features such as ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate), and Game Bar. ALLM automatically switches the television to low latency mode, which speeds up responses during gaming, while VRR adjusts the refresh rate to minimise screen tearing. Game Bar provides quick access to gaming settings and monitors key parameters, although it visually falls short compared to competing solutions. However, more demanding gamers may feel underwhelmed. Philips PUS7009 does not support advanced HDR formats in games, and the 60 Hz panel limits the ability to display smooth and detailed images in dynamic scenes, which may not satisfy fans of fast-paced action games.

Hisense A7NQ is a piece of equipment that can pleasantly surprise gamers, although it is not without its flaws. The fact that we have a 60 Hz panel here immediately suggests that the television is not designed for the most demanding gaming scenarios. The motion blur that we described earlier can also be an obstacle, especially in dynamic games.

However, there are a few things that are worth praising. The television supports ALLM (automatic game mode) and VRR (variable refresh rate), which is not always standard in this price range. The biggest surprise, however, is that the A7NQ can display images at 120 Hz – albeit only in Full HD resolution, but nevertheless, it's a significant nod to gamers. This provides the option to choose between smoothness and resolution, which is not obvious in televisions at this price.

A nice addition is the Game Bar, which is clear and practical – all the most important functions are at hand, without digging through the settings. However, it lacks support for HGiG, which may be a disappointment for gamers looking for perfect HDR in games.