LG 55 B4 vs Hisense U7Q PRO

The brightness results in HDR materials for LG B4 are very good. It is true that none of them exceed 1000 nits, although the stability of luminance is excellent and looks practically the same in every scenario. The only moment where the tested television performs worse is the last of the scenes, although this should not be surprising. Large frames filled with a lot of white have always been, and probably will continue to be, somewhat of a weakness for OLED televisions. However, the combination of perfect contrast, black levels, and brightness of LG B4 allows for a full experience of the HDR effect. Additionally, the incredibly high coverage of the DCI-P3 colour gamut deserves recognition, reaching 99%. This makes the colours look incredibly vivid and striking.

U7Q PRO is truly a bright television. In synthetic tests, it achieved over 1500 nits, which is an outstanding result for this price range. Such brightness – at least in theory – allows for HDR content to be displayed as intended by the creators, even in more demanding scenes with strong lighting. In practice, it is often very good, but not always perfect. In bright scenes with large areas – like the test chart with intense sunlight from the movie "Pan" – the U7Q PRO makes a huge impression. It can almost dazzle with its brightness, which is definitely an advantage in the context of HDR content. Unfortunately, it doesn't always manage to maintain this when many small bright details appear on a dark background. In such moments, the local dimming algorithms choose to dim some bright elements to maintain good black levels – and the side effect is that some details simply disappear from the frame. This is a classic compromise in mini-LED televisions – and the U7Q PRO is no exception. However, with such a large number of dimming zones, one could have hoped for a slightly more mature algorithm responsible for their control. Fortunately, the overall perception of HDR content is decidedly positive. The U7Q PRO is not only bright but also colourful, thanks to the PFS LED (QLED) coating, the coverage of the DCI-P3 colour palette is at 95%, while BT.2020 is around 73%.

The best factory mode prepared by the manufacturer is "Filmmaker," which is exactly what we used throughout the entire testing procedure. We must admit that the unit we received out of the box had quite good colour reproduction. The biggest problem in both SDR and HDR content turned out to be white balance. In the former, a strong red hue was evident, causing the displayed image to have a pronounced yellow tint, particularly noticeable on skin tones and whites. In higher quality materials, this colour was also accentuated, but due to a lack of blue, there were also signs of green visible. Apart from these issues, we also encountered problems with grayscale and the colours themselves.

We tested the U7Q PRO in the best possible picture mode offered by this model – Filmmaker Mode. And indeed, this mode performs the best in terms of colour reproduction. However, that doesn't mean it's perfect. In our test unit, both in SDR and HDR content, the image had a slightly cooler tone. The white balance was skewed towards blue, giving the overall impression of being a bit "colder". It may not be glaring, but it is definitely noticeable – especially on white backgrounds, which seemed slightly bluish rather than neutral. Additionally – as we mentioned earlier – the television has a tendency to slightly brighten and oversaturate the image, which is also confirmed by the gamma and EOTF graphs. All this together means that without calibration, the image can appear somewhat unnatural – too cool, with slightly exaggerated dynamics. Therefore, we decided to carry out our own calibration – and you can see its effects and graphs below.

LG B4 has been providing very advanced calibration tools in its televisions for years. We can even say that as the only manufacturer on the market, it allows for such deep intervention in image adjustment. It is thanks to these tools that we were able to calibrate the device so well. Evidence of this is the extremely low deltaE errors, which can be said to be at a reference level. Both SDR and HDR materials now look exactly as intended by the film director. It is no coincidence that televisions of this brand are most often used as preview screens for various graphic or post-production studios.

Thanks to the calibration, we managed to tame the white balance in SDR and HDR content. In the case of SDR materials, the effect is really very good – the image becomes neutral, cohesive, and simply pleasant to take in. Everything looks as it should.

HDR performs a bit worse. Although the white balance appears correct and the image overall gains in naturalness, unfortunately, the delta E errors remain noticeable. Why? Because Hisense does not give us full control over how the television manages brightness in HDR mode with the U7Q PRO model. This is where the limitation comes into play. When we look at the EOTF curve for HDR content, we can clearly see what we mentioned earlier – at the beginning of the graph, there is a distinct drop, meaning the television darkens the smallest areas more than it should. On the other hand – the brightest elements can sometimes be overly bright. As a result, some details get lost, others are too aggressive, and overall control over brightness does not always match what we are trying to achieve during calibration.

Does the image look better after calibration? Definitely yes, in terms of colour. But when it comes to managing brightness in HDR, we have to accept that the Hisense U7Q PRO will do it in its own way.

In this paragraph, we will take another look at the function for smoothing tonal transitions, but we will also check how the television handles lower quality material. As we have managed to verify, the setting responsible for smooth gradation works quite efficiently, although it has its weaker moments. Just as the function works correctly in SDR content, it becomes rather useless in HDR content. Even at the lowest of the options, it blurs essential details, which is why we advise against using it.

The image scaling on LG B4 is rated rather moderately positively. Although there is no edge doubling, the image itself is naturally "soft." We can change this by adjusting the sharpness slider.

If someone happens to come across older materials where the colour banding issue occurs – Hisense has a solution for that. In the U7Q PRO, we find a function called "Smooth and Gradient Image". Set to the "Medium" level, it works really well – removing most issues with gradation while not smoothing out the entire image, like blurring in Photoshop. 😉 Film grain remains, details do not disappear – this is exactly how it should work. Well done on the implementation!

As for upscaling weaker materials, it is simply good. It is not at the level of the most expensive televisions with advanced upscaling, but older content looks good. There is minor aliasing at very low resolutions, but this is completely normal and hard to avoid. On the plus side – even with the oldest materials, there is no overscan effect, the image is neither cropped nor artificially stretched.

The maximum refresh rate that we can set on the LG B4 is 120 Hz. This is the absolute minimum for those requiring high image fluidity. The manufacturer has implemented a multi-step motion smoother called "TruMotion". It has been divided into two separate sliders adjusting the sharpness of moving images (De-Blur) and jitter (De-Judder). Both sliders can be set in the range from 0 to 10, with each degree affecting the level of fluidity, so everyone can find their golden mean.

The LG OLED B4 panel features an average response time of 0.1 ms (which directly results from our measurements), allowing for an incredibly clear image, unattainable for LCD televisions, whose response times can be as high as several milliseconds. This is clearly evident in the pictures from the "UFO Test", showing no trail following the object.

“Speed” – this word came up most often during our tests of the U7Q PRO. The television is equipped with a 165 Hz panel, which is impressive in itself – especially since we are talking about a model in the mid-range price category. Of course, PC gamers will benefit the most from its full capabilities, but even with everyday viewing, it's clear that this is a fast and efficient panel. Like most modern televisions, the U7Q PRO can also enhance the fluidity of films that were originally recorded at 24 frames. In the menu, we find a slider that allows us to adjust the effect to our own preferences – from a more cinematic look, with subtle motion, to stronger smoothing with the characteristic “telenovela effect.”

The LG B4 television is equipped with four fully-fledged HDMI 2.1 ports with a full bandwidth of 48Gbps. All features that are identical to this standard were activated without any issues, and throughout the entire testing process, they did not cause any problems. The combination of such extensive functionality and low input lag suggests that the tested television is truly made for gaming. This is not surprising, considering that the manufacturer has always placed great emphasis on this. Therefore, we can enjoy both the properly implemented HGIG mode and gaming in Dolby Vision with low latency. This pairing will certainly attract the attention of all passionate gamers for whom quality is paramount.

An additional standard in televisions from this Korean manufacturer is the implementation of GameBar, allowing for quick adjustment of settings "on the fly," without the need to exit the game. It also enables image adjustments for individuals with visual impairments, which is a very nice touch. Another important piece of information is that when VRR technology is enabled, we will not experience a drop in contrast. This is thanks to the construction of the panel and the lack of conventional backlighting. However, it is normal for shades of grey to flicker slightly; nevertheless, this is a characteristic feature of this function regardless of the manufacturer or television.

In summary: the LG B4, like all of the manufacturer’s OLEDs equipped with 120Hz panels and HDMI 2.1 ports, creates a harmonious whole with the console. In practice, this is a comprehensive television, and if we expect the highest possible efficiency in gaming, B4 will be the ideal choice.

The Hisense U7Q PRO is a television that seems almost designed with gamers in mind. It has practically everything one could expect from a gaming display: variable refresh rate (VRR), automatic low latency mode (ALLM), and as many as four HDMI 2.1b ports with full bandwidth of 48 Gb/s. Additionally, there is a clear and quite functional Game Bar, as well as a well-implemented Dolby Vision GAMING mode that works seamlessly with Xbox Series S and X consoles.

Sounds like perfection? Well, almost. Unfortunately, Hisense has still not implemented the HGiG feature, which means the system limitation of tone mapping on the television side. This means that when configuring HDR brightness on the console, we do it "by eye" or search for settings in online guides, as the display does not show the actual range of its brightness. It’s a pity – because HGiG indeed makes it easier to match the console to the television and helps avoid overexposure or overly dark scenes in HDR games.

Fortunately, the other features work very well. Input lag is low, responsiveness is excellent, and the handling of other functions is impeccable. And while not everything worked perfectly, the U7Q PRO can still be recommended to gamers without hesitation.