Hisense U7NQ vs Samsung Neo QLED QN85D / QNX1D

The Hisense U7NQ 65 television showed considerable potential on the luminance chart, exceeding the 1000 nits barrier and easily achieving very high brightness results in the first, third, and fifth test scenes. However, as before, in the second and fourth test scenes, such as from the film Sicario 2, there are significant issues with maintaining brightness, and results around 200 nits are very disappointing. Despite a large number of dimming zones, the algorithm in the television responsible for controlling these zones fails to respond adequately — in this case, it significantly dims small elements such as the moon or the light from a helicopter. The bright light that should dazzle us is too dim to be considered HDR effect. Nevertheless, it is worth praising the television for its high coverage of the DCI-P3 colour gamut at 96%, which allows it to represent most film scenes well.

Samsung QN85D leaves us with mixed feelings regarding HDR quality. It can shine in synthetic brightness tests, achieving up to 1000 nits – which makes scenes like those from the film 'The Meg' or the beginning of 'Life of Pi', where the screen is entirely bright, look truly impressive. However, in practice, the device has its limitations – especially when smaller bright elements appear on the screen. In such moments, brightness noticeably drops, and the HDR effect loses its impact. At brightness levels around 200-300 nits, the magic of HDR simply fades away, failing to deliver spectacular effects. However, it's not the case that the television completely disappoints – a DCI-P3 colour gamut coverage of 95% is quite decent, although it does not stand out against the best competitors. Colours are well-reproduced, but it's clear that HDR could make a bigger impression if brightness were better controlled.

The Chinese manufacturer offers various picture settings in its televisions, but the best mode in this model is undoubtedly Filmmaker Mode. Despite its name, this mode has its issues: white balance, although roughly correct, is characterised by a strong dominance of warm tones due to the oversaturation of red, both in 4K and HD content. The Colour Checker test confirms these errors — deviations of samples towards inappropriate hues are visible. As for brightness characteristics, the gamma responsible for HD content shows values below 2.4, leading to some brightening of the screen. Meanwhile, the EOTF curve reveals the television's struggles with displaying small bright elements, as confirmed by the previously described paragraphs.

Samsung QN85D TV has been tested in the best available mode – Filmmaker. Although one might expect that its name suggests a mode perfectly tailored for films, it unfortunately has several significant issues.

In terms of white balance for HD content, there is a clear dominance of red and blue, which causes the entire image to take on a pinkish hue – this is also confirmed by Colour Checker tests. This effect disrupts the naturalness of skin tones and many other elements, particularly noticeable in more challenging scenes. Initially, the white balance for 4K HDR content seems correct, but at the end of the graph, there is a significant spike in blue shades, which impacts the final image quality, making the colours appear unnatural.

The gamma brightness characteristics are also not ideal – although it generally stays close to the reference values, there is a slight drop below the 2.4 level, which can affect the perceived depth of shadows. The EOTF curve responsible for 4K content does not present itself any better. There is a noticeable boost relative to the reference curve, which leads to excessive brightening of the image in some areas, thereby losing the cinematic quality that the Filmmaker mode should provide. Although it might initially seem that the effect is cinematic, unfortunately, the number of errors in colour and brightness reproduction is too significant to call it flawless.

Hisense televisions offer many image correction tools that allow users to adjust settings to their own preferences, which is why we decided to take advantage of these capabilities to bring the image quality closer to a reference standard. In terms of white balance, we were able to eliminate the dominance of the red colour, resulting in more neutral hues, which allowed for a more realistic image in both 4K and HD materials. We observed similar improvements in brightness characteristics. The gamma, which previously led to excessive screen brightness, was corrected, contributing to better detail reproduction in the darker areas of the image while maintaining a natural tonal balance.

However, the biggest challenge was calibrating the EOTF curve, which corresponds to brightness in 4K materials. At first glance, the EOTF value appeared nearly perfect, but detailed tests showed somewhat different results. When we examined it more closely — especially using the filter on the right side of the EOTF chart — we noticed how the television manipulated 4K film materials, often significantly boosting brightness. This effect was particularly noticeable in scenes from films such as Pan and Billy Lynn, where the television attempted to artificially increase the brightness of elements, affecting their naturalness. Despite these imperfections, the calibration yielded positive results, especially in terms of tonal improvement. For most users, the final effect should be satisfactory, particularly if they are keen on bringing the image quality closer to professional reference standards.

After professional calibration of the Filmmaker mode on the Samsung QN85D television, a significant improvement is noticeable, especially for HD/SDR content. The white balance has been completely stripped of serious errors, and the brightness characteristics for this type of content have been significantly adjusted, allowing for a more natural and realistic image. Television, YouTube movies, and other HD materials now look much better, with appropriately balanced colours and without the excessive hues that previously spoiled the viewing experience.

However, the biggest issues concern 4K HDR content. Despite the calibration, it's difficult to speak of a serious improvement in white balance – the differences are cosmetic rather than crucial. Brightness, which is governed by the EOTF curve, appears to be set in line with the reference level in synthetic tests at first glance, but has its limitations during actual usage in films. When we analyse the EOTF curve in real film scenes, it becomes apparent how the television struggles to maintain brightness consistency. The effect is that mixed scenes still have lifted darkest elements, leading to exaggerated contrasts, while completely dark scenes remain too dark, negatively affecting the visibility of details.

When it comes to smoothing tonal transitions, despite the presence of the "Smooth and Gradient Image" function in the test sequence, we did not notice that the function made any difference — we recommend turning it off. As for upscaling, the television handled our model reasonably well, and the branches in the background are not overly jagged — the image appears quite plastic. However, it was slightly cropped by the so-called overscan.

When checking the smoothness of tonal transitions in low-resolution materials on the Samsung QN85D television, it is worth noting the noise reduction feature, which significantly improves problematic tonal transitions. On the other hand, this feature also has its downsides – it removes film grain, which is an important element of many productions, giving them authenticity, and it can also soften the image. This may appeal to those who prefer a more smoothed image; however, for lovers of the authentic look of films, using this feature should be considered carefully.

As for image scaling, the television performs very well. The model's figure is presented correctly, without noticeable distortions, and the branches in the background do not have excessive artificial sharpness, which is often a problem when scaling lower resolution materials. You can see the high capabilities of the image processor, which can effectively process lower quality materials, ensuring good final quality.

Hisense U7NQ has a refresh rate of 144 Hz, which definitely contributes to smooth movement. For film enthusiasts, two functions are available: judder reduction and motion blur reduction. The judder reduction function minimises the effect known as judder, or unpleasant jumps in the image, particularly noticeable at lower frame rates. Meanwhile, motion blur reduction helps to sharpen fast-moving objects, which is useful when watching dynamic action scenes.

As for ghosting, the television has a good response time, meaning excessive ghosting is not visible, except in specific situations, such as the test with the little green man on a dark background. In such cases, slight artefacts may appear, but overall the television handles dynamic images well, providing satisfactory motion quality.

Samsung QN85D TV is equipped with a 120 Hz refresh rate panel, which should satisfy both gamers and sports fans by providing a smooth and dynamic picture. There are options to enhance fluidity, such as the motion blur and judder reduction feature, which allows for precise adjustment of motion smoothness on a 10-point scale. Motion blur reduction increases the sharpness of fast-moving objects, making action scenes clearer, while judder reduction smooths movement, eliminating the "stuttering" effect. Smearing is generally well controlled, although there are occasional minor shortcomings that may be visible in more demanding scenes, particularly when an object moves against a dark background. Additionally, the TV offers a BFI (Black Frame Insertion) feature at 60 Hz, which can significantly improve the experience of motion fluidity, although at the cost of image flicker, which may be bothersome to some users.

Hisense U7NQ offers everything a gamer might need for comfortable gameplay. The television supports a refresh rate of 144 Hz, providing an incredibly smooth image, especially in dynamic action games. The VRR (variable refresh rate) feature ensures that the image adapts to varying frames per second, eliminating stuttering and screen tearing. Additionally, there is an ALLM (automatic low latency mode) feature, which automatically switches the television to game mode, minimising input lag.

The television also supports Dolby Vision, which is particularly important for gamers who appreciate high contrast and rich colours in games that support this format. The Hisense U7NQ also has a Game Bar feature that allows quick access to the most important settings during gameplay, as well as support for G-Sync technology, further reducing screen tearing effects.

Unfortunately, despite a wide range of features, it lacks support for the most popular HDR format in gaming — HGiG. This may be disappointing for gamers who expect optimal detail reproduction in HDR scenes. Nevertheless, the other features make the Hisense U7NQ a solid choice for any console gaming enthusiast.

The Samsung QN85D television is an excellent choice for gamers, offering a wide range of features that enhance the gaming experience and make it even more exciting. With a refresh rate of 120 Hz, the image is incredibly smooth, which is crucial during dynamic scenes in action games. The television also features low input lag, ensuring that reactions to the player's commands are nearly instantaneous, translating to better control over the character and events on the screen.

In addition, the QN85D Samsung supports VRR (Variable Refresh Rate) and ALLM (Auto Low Latency Mode) technologies, which optimise image fluidity and reduce delays by automatically adjusting the television to meet the needs of gamers. Furthermore, the Xbox app allows access to cloud gaming without the need for a console, which is a significant advantage for those who want to enjoy their favourite titles without additional hardware – a solution that sets Samsung televisions apart.

The Auto Motion Plus Game feature is another element worth highlighting. This motion smoother creates the impression of a higher frame rate – as a result, games running at 30 fps appear smoother, resembling gameplay at 45 fps, while games at 60 Hz come close to 90 Hz. Most importantly, this feature does not introduce significant lag, ensuring that the gaming experience remains undisturbed. This allows players to enjoy a smoother image without compromising on responsiveness.