Katarzyna Petru
After months of records, billions of queries and the incessant buzz around artificial intelligence, the growth rate of ChatGPT is beginning to slow down. Data from Apptopia shows that the OpenAI mobile application is entering a maturity phase – fewer new installations, shorter sessions, calmer graphs.
ChatGPT slows down: fewer downloads and shorter sessions
In October 2025, the number of downloads of ChatGPT worldwide decreased by over 8 per cent compared to the previous month. In the USA, users spend an average of 22.5 per cent less time in the app than in July, and the daily number of active sessions has dropped by 21 per cent.
This does not mean that interest has disappeared – ChatGPT still generates around 7 million new installations per month. The way of using it is just changing. Instead of exploring new features and experimenting, users are starting to treat the app as a daily tool – they open it only when they really need it.
AI is no longer a novelty
Some experts say outright: the generative AI market has become saturated. Following the launches of Gemini, Claude and Perplexity AI, users' attention has begun to dissipate. Even ChatGPT has ceased to be the "wow effect" – not even the release of the GPT-5 model generated the same media buzz as previous versions.
This is a natural cycle – every groundbreaking technology moves from a phase of euphoria into a stage of stabilization.
Maturity phase, or the time for a new strategy
The decline in growth rate does not have to be bad news. On the contrary – it may mean that ChatGPT is becoming a mature product with a stable, loyal user base. Now the game is not about the number of downloads, but about keeping attention. To trigger another wave of interest, OpenAI will have to show something truly new – perhaps deeper integration with multimedia, maybe voice, maybe video.
Because although the boom has passed, AI is not going anywhere. It is simply entering a phase where it is not the "wow" effect that matters, but everyday usefulness.
