Sony X90L vs Hisense U7Q

HDR on the Sony X90L television looks promising. The luminance chart indicated that the TV has a solid power reserve, achieving a maximum of 1000 nits in synthetic tests. But how does this perform in real-world scenarios? In scenes such as the opening of Life of Pi or the final sequence from The Meg, the TV is capable of delivering that power on HDR content, reaching around 800 nits. Unfortunately, displaying small light elements on a black background, like in the scene from Sicario 2, presents greater challenges for the X90L – here the results reach around 600 nits. Nevertheless, when looking at competitive models with mini-LED technology, the effect looks very good and can shine enough to impress us. The colour gamut coverage is also noteworthy, with a result of 96% for DCI-P3 and 76% for BT.2020, which indicates good colour reproduction in HDR content.

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good outcome when it comes to brightness and overall HDR quality. Unfortunately, we have to disappoint you a bit here.

The U7Q is quite a bright television – under the best conditions, it can reach around 800 nits, which indeed impresses in some scenes, especially in scenes like those from the movie The Meg. Bright segments can shine, and the HDR effect is noticeable. The problem arises when very small, bright elements appear on a dark background – for example, in Sicario 2 or in the second scene from Life of Pi. At such moments, the dimming algorithms operate too aggressively. Yes, the blacks look great at that point, but the brightest spots can almost completely disappear, causing the HDR effect to vanish and details to be barely visible. That’s just the charm of this technology in this price segment.

As a consolation, it is worth mentioning that the U7Q is marketed as a QLED (in practice, a PFS layer is used, which operates very similarly), and it can indeed display a wide colour gamut – a DCI-P3 coverage of around 94% is a very good result for this class.

The best mode on Sony televisions is the IMAX Enhanced mode. Although IMAX is mainly associated with the cinema experience, the colour reproduction out of the box is average here. In the case of lower quality materials, such as HD – regular television or YouTube – it's worth paying attention to the white balance. It suffers from a shortfall in red and excessive dominance of blue, which gives the image a pinkish hue. The brightness characteristic, or gamma, for HD content is quite acceptable, but a slight boost can cause the image to appear washed out and look as if it’s behind a light fog.

For 4K HDR content, the situation is somewhat different. The white balance shows a significant boost in blue, which makes the image unnaturally sharp and gives it an artificial feel. Such an exaggeration in colour reproduction may not appeal to everyone, especially if one prefers more realistic tones. Additionally, the EOTF curve in Sony X90L looks quite acceptable at first glance. However, at the end of the graph, there are certain fluctuations that suggest the television is trying to maintain the correct brightness to avoid overexposing larger elements.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This mode is supposed to provide the most "cinematic" experience that aligns with the creators' intentions – straight out of the box. Unfortunately… even this professionally sounding name doesn’t guarantee a perfect image.

In our unit, the problem lay in the poorly set white balance. In both HD and 4K content, the image had too much blue and red, resulting in a slightly pinkish hue on the screen. It didn’t look terrible, but it was noticeable – especially in bright scenes and on white backgrounds. That alone could have been forgiven, but the biggest issue is managing brightness in HDR content. The EOTF curve from the measurements confirms what we saw earlier during scene tests: the television can overly dim the smallest bright elements, causing them to nearly disappear, or conversely – excessively brighten the brightest parts, which affects the naturalness of the image.

Sony offers many tools for improving picture quality, including two extra picture modes that we decided to use during testing and apply calibration to. This solution greatly simplifies the calibration process and is very effective, provided you have the right tools. In the case of HD content, white balance was almost perfectly aligned – only one shade of grey exceeds an error value of "1", which is a great result. The same can be said for the brightness characteristic (gamma), which presents almost perfectly, with microscopic deviations of around 0.01.

For 4K HDR content, the situation is not as ideal. Although white balance has been significantly improved, it was not possible to completely eliminate the dominance of blue. Nevertheless, errors in the Colour Checker test only occasionally exceed the value of "2", which means that picture distortions are practically unnoticeable. When it comes to the EOTF curve, it's worth activating the filter in the top right corner "EOTF in Films" – the graph looks correct, but the TV struggles with illuminating very small elements, which is due to the limited number of backlight zones. Despite these minor errors, it's thanks to the calibration that the IMAX Enhanced mode in the Sony X90L makes watching movies feel like a true cinema experience.

Thanks to specialist tools, we managed to correct the colour quality in SDR content to almost perfection. In materials with lower dynamics, delta E errors dropped below 0.5, which can be considered an almost reference result. The picture on television, YouTube, or classic Full HD looks really good after calibration. Well then – but where was it not so easy to improve the image? Primarily it concerns HDR quality content. Although we managed to somewhat "tame" the white balance and eliminate pink tints in most scenes, unfortunately, we did not have full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of overly strong dimming or brightening of details that calibration simply could not eliminate. And although the overall reception of content is much better, one must reckon that the U7Q will always have something to say at the end with "but".

The Sony X90L television features a smooth tonal transition function known as Gentle Gradation, which is incredibly effective. Even at the "low" setting, the effects are satisfactory, but at the "medium" setting, it works like a dream – we recommend using this option for the best results. The image scaling on the Sony X90L is simply excellent. The image is not overly sharpened, which gives a natural effect and makes everything look cohesive. It's clear that the engineers have really put effort into this aspect, creating a solution that impresses and performs well in everyday use. This means that even when watching content like regular television or YouTube, where the image is by nature not stunning, you can enjoy a smooth, coherent, and visually pleasing experience.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those with limited source quality. The U7Q has been equipped with a feature called “Smooth and Gradient Image,” but unfortunately… it works very poorly. In the “Low” option, the effects are practically unnoticeable, and other settings smooth out the details but don’t improve tonal transitions. The only positive thing is that the feature doesn’t interfere with the film grain, so it doesn’t ruin the natural structure of the image.

Fortunately, content scaling performs quite well. The image is not overly sharpened, there is no artificial clarity – and while it’s known that this isn’t the level of high-end TVs, the U7Q has no problem displaying really old content in a completely acceptable manner.

Sony X90L with a 120 Hz display is an excellent choice for both gamers and film enthusiasts. The television is equipped with the Motion Flow smoothing feature, which allows for adjusting motion smoothness using two sliders: "smoothness" and "clarity". The "smoothness" slider controls the level of motion fluidity, which affects the reduction of image stuttering, while "clarity" is used to reduce blurriness and enhance motion sharpness, which is especially useful in dynamic scenes.

U7Q is a truly fast TV, much like its more powerful version “PRO”. At 4K resolution, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD, you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it’s worth appreciating – it’s a rare feature in this price segment. Right from the start, it’s clear that the U7Q has been designed with dynamic content in mind, such as games or sports. In films, we’re not left “out in the cold” either – the U7Q offers an “Ultra Motion Smoothness” feature, where with two sliders, you can adjust whether you want a smoother, theatrical picture, or something closer to cinematic style with a visible frame. It’s good that, like most manufacturers, we have a choice here and can customise it to our own preferences.

Sony X90L is a TV that performs well in terms of compatibility with consoles and features for gamers. Its 120 Hz panel and two HDMI 2.1 ports with a bandwidth of 48 Gb/s allow for smooth playback of high-resolution games at high frame rates. Gamers can also take advantage of the ALLM feature, which automatically switches the TV to low latency mode, and VRR, which ensures smooth gameplay without frame tearing. The Game Bar is an added bonus – an intuitive tool that provides quick access to essential settings and gaming features, making it easier to control the gameplay.

Unfortunately, when it comes to HDR in games, the Sony X90L has its limitations. It lacks support for HGiG, a standard that many gamers consider crucial for accurate HDR representation in games. While the TV supports Dolby Vision, which theoretically could enhance image quality in games, the practical implementation of this feature is problematic. Dolby Vision in game mode comes with very high input lag, making gameplay less comfortable and precise movements more difficult. Additionally, Dolby Vision cannot be enabled alongside VRR. This means that despite numerous advantages, gamers seeking the perfect HDR in games may feel unsatisfied.

The Hisense U7Q is a TV designed with gamers in mind – and you can see that straight away with its gaming capabilities. It has practically everything you could wish for: Variable Refresh Rate (VRR) – check, Auto Low Latency Mode (ALLM) – check, and high refresh rates of up to 240 Hz in Full HD, along with support for various resolutions, not just 4K. It’s truly an impressive set of features that makes the U7Q perform well with both fast-paced shooters on consoles and more demanding titles on PC. Of course – like most Hisense models – it lacks a proper implementation of the HGiG feature. It’s a shame because HGiG allows the console's brightness to be adjusted to the specific TV, which in practice makes it easier to display HDR games according to the creators' intentions. Without this, you just have to deal with some limitations in the final HDR image in games.