Sony X85L vs Hisense U7Q

The Sony X85L TV offers solid HDR performance with a brightness of 750 nits, which is sufficient to enjoy vibrant effects. In scenes of moderate difficulty, such as the first, third, or fifth test scenes, a brightness of around 600 nits allows you to fully experience the HDR effect. Unfortunately, in more demanding segments, like the scene from the film Sicario 2, the TV reveals its limitations. Drops in brightness to 250 nits make the HDR effect lose its impressive quality and resemble ordinary SDR. Nonetheless, it is worth highlighting the very good coverage of the DCI-P3 colour palette at 95%, which definitely deserves praise and positively impacts the overall image quality.

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good outcome when it comes to brightness and overall HDR quality. Unfortunately, we have to disappoint you a bit here.

The U7Q is quite a bright television – under the best conditions, it can reach around 800 nits, which indeed impresses in some scenes, especially in scenes like those from the movie The Meg. Bright segments can shine, and the HDR effect is noticeable. The problem arises when very small, bright elements appear on a dark background – for example, in Sicario 2 or in the second scene from Life of Pi. At such moments, the dimming algorithms operate too aggressively. Yes, the blacks look great at that point, but the brightest spots can almost completely disappear, causing the HDR effect to vanish and details to be barely visible. That’s just the charm of this technology in this price segment.

As a consolation, it is worth mentioning that the U7Q is marketed as a QLED (in practice, a PFS layer is used, which operates very similarly), and it can indeed display a wide colour gamut – a DCI-P3 coverage of around 94% is a very good result for this class.

The television Sony X85L has been tested in IMAX Enhanced mode, which, while associated with world-class cinema, does not guarantee an image consistent with the director's intent. The main issue is the white balance – there is a noticeable strong dominance of blue and significant deficiencies in red. As a result, the image becomes unnaturally cool and looks artificial. Errors in colour reproduction were confirmed by the Colour Checker test, which showed significant discrepancies – colours were "scattered" like shots from a rifle, and only a few samples hit the target values. This clearly shows that the precision of colour reproduction leaves much to be desired.

The brightness of the image is one of the positive features of the television. The gamma for HD content is at an acceptable level, although minor errors occur, but generally it is quite good. However, the issue remains the brightness characteristic for 4K materials, controlled by the EOTF curve. It is evident here that very small, bright elements of the image are too dim, which is the result of the limited number of backlight zones due to the design of the television.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This mode is supposed to provide the most "cinematic" experience that aligns with the creators' intentions – straight out of the box. Unfortunately… even this professionally sounding name doesn’t guarantee a perfect image.

In our unit, the problem lay in the poorly set white balance. In both HD and 4K content, the image had too much blue and red, resulting in a slightly pinkish hue on the screen. It didn’t look terrible, but it was noticeable – especially in bright scenes and on white backgrounds. That alone could have been forgiven, but the biggest issue is managing brightness in HDR content. The EOTF curve from the measurements confirms what we saw earlier during scene tests: the television can overly dim the smallest bright elements, causing them to nearly disappear, or conversely – excessively brighten the brightest parts, which affects the naturalness of the image.

Thanks to the use of calibration tools offered by Sony X85L, it has been possible to significantly improve the image quality. After calibration, the white balance for HD content is much more stable, making colours look more natural and enhancing the authenticity of the image. Although it's not perfect, these changes allow viewers to enjoy a more realistic representation of colours, eliminating the earlier cool tone. The gamma, which already performed reasonably well, has been adjusted to an even better version. As a result, tonal transitions and brightness are more consistent, positively impacting the depth and detail of the image.

As for 4K content, despite efforts, the white balance still struggles with a lack of red, which can cause overly warm colours in some scenes. Synthetic tests showed that the EOTF curve in HDR is fairly stable, with a slight boost in mid-bright scenes. However, in actual film material, the TV can still be too bright with fine, light details, which is a result of the limitations of large local dimming technology.

Nonetheless, the calibration has brought significant benefits, particularly in terms of colour accuracy, improving overall image quality and providing a more natural and consistent directorial vision.

Thanks to specialist tools, we managed to correct the colour quality in SDR content to almost perfection. In materials with lower dynamics, delta E errors dropped below 0.5, which can be considered an almost reference result. The picture on television, YouTube, or classic Full HD looks really good after calibration. Well then – but where was it not so easy to improve the image? Primarily it concerns HDR quality content. Although we managed to somewhat "tame" the white balance and eliminate pink tints in most scenes, unfortunately, we did not have full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of overly strong dimming or brightening of details that calibration simply could not eliminate. And although the overall reception of content is much better, one must reckon that the U7Q will always have something to say at the end with "but".

In terms of smoothing tonal transitions, the Sony X85L television doesn’t offer any dedicated enhancement options, which is a bit of a downside. On the other hand, the image scaling performs quite well – the television adds a touch of artificial sharpness, which can make details such as tree branches more pronounced, although sometimes with visible jagged edges. This type of effect may appeal to some viewers who prefer a more detailed image.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those with limited source quality. The U7Q has been equipped with a feature called “Smooth and Gradient Image,” but unfortunately… it works very poorly. In the “Low” option, the effects are practically unnoticeable, and other settings smooth out the details but don’t improve tonal transitions. The only positive thing is that the feature doesn’t interfere with the film grain, so it doesn’t ruin the natural structure of the image.

Fortunately, content scaling performs quite well. The image is not overly sharpened, there is no artificial clarity – and while it’s known that this isn’t the level of high-end TVs, the U7Q has no problem displaying really old content in a completely acceptable manner.

Sony X85L, equipped with a 120 Hz panel, will meet the expectations of a wide range of users – from sports and gaming fans to movie enthusiasts. Movie lovers will surely appreciate the presence of one of the best motion smoothing systems, known as Motionflow. This system offers adjustment using smoothness and clarity sliders – smoothness is responsible for fluid motion, eliminating the stuttering effect, while clarity enhances the sharpness of fast scenes, reducing blur.

U7Q is a truly fast TV, much like its more powerful version “PRO”. At 4K resolution, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD, you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it’s worth appreciating – it’s a rare feature in this price segment. Right from the start, it’s clear that the U7Q has been designed with dynamic content in mind, such as games or sports. In films, we’re not left “out in the cold” either – the U7Q offers an “Ultra Motion Smoothness” feature, where with two sliders, you can adjust whether you want a smoother, theatrical picture, or something closer to cinematic style with a visible frame. It’s good that, like most manufacturers, we have a choice here and can customise it to our own preferences.

Sony X85L offers a fairly solid set of features for gamers, making it an attractive choice for gaming enthusiasts. First and foremost, the television has a 120 Hz panel, which translates to smooth and dynamic image display, ideal for both fast-paced action games and more demanding sports titles. It is equipped with two HDMI 2.1 ports with full bandwidth of 48 Gb/s, allowing for the full capabilities of next-generation consoles to be utilised. Additionally, Sony X85L supports VRR (variable refresh rate) technology, which helps reduce stuttering and artifacts during gameplay, ensuring a smooth experience. The television also supports G-Sync, which is particularly beneficial for gamers using NVIDIA graphics cards, allowing for screen refresh rate synchronization with GPU performance, eliminating screen tearing. It’s worth mentioning the Game Bar feature, which facilitates quick access to important game-related settings, such as VRR, brightness levels, or display modes, making it convenient and useful during gameplay.

However, there are some limitations. The television does not support HGiG, which may be a downside for some gamers, as HGiG optimises HDR effect rendering in games, providing a more authentic visual experience. Additionally, the Dolby Vision mode, although available, is not practical for gaming due to very high input lag.

The Hisense U7Q is a TV designed with gamers in mind – and you can see that straight away with its gaming capabilities. It has practically everything you could wish for: Variable Refresh Rate (VRR) – check, Auto Low Latency Mode (ALLM) – check, and high refresh rates of up to 240 Hz in Full HD, along with support for various resolutions, not just 4K. It’s truly an impressive set of features that makes the U7Q perform well with both fast-paced shooters on consoles and more demanding titles on PC. Of course – like most Hisense models – it lacks a proper implementation of the HGiG feature. It’s a shame because HGiG allows the console's brightness to be adjusted to the specific TV, which in practice makes it easier to display HDR games according to the creators' intentions. Without this, you just have to deal with some limitations in the final HDR image in games.