Samsung The Frame 2025 (LS03F) vs Samsung S85F OLED

The Frame LS03F is a television that can surprise with its brightness. The maximum luminance reaches around 650 nits, which already looks solid on paper. But as we know – lab tests are one thing, and real film scenes are quite another story. When watching HDR materials in natural conditions, The Frame 2025 maintains very good results. In most film scenes, peak brightness stayed at around 550–650 nits. This is enough to feel the difference between standard picture and that in HDR quality – bright highlights, reflections on water, or moonlight look distinct and impressive.

It's also worth noting that the LS03F is a QLED television, which translates to solid colour saturation. The coverage of the DCI-P3 colour space reaches about 92%, allowing for vibrant, intense colours in HDR content. It's not at the level of top premium models, but for a lifestyle screen – the result truly deserves recognition.

As an OLED, the Samsung S85F can shine – literally. In favourable conditions, it can generate brightness exceeding 750 nits. This is significant because most films are created with displays aiming for around 1000 nits. In practice, this means that in scenes with moderately large, bright elements, the picture can look absolutely stunning. However, it's not always so rosy. When an enormous amount of light appears on the screen – whether it's an expansive, bright background or an entire frame filled with white – the S85F must tone it down. Brightness can drop by even four times in such scenes. This limitation is well-known to anyone familiar with OLEDs in this price segment, so we don't view it as a particular fail. However, something that deserves praise is what sets this model apart from the competition – colour gamut coverage. Thanks to the QD-OLED panel, our colour meter indicated values exceeding 100% coverage of DCI-P3 and an impressive 86% for the ultra-wide BT.2020 palette. Such results are hard to find even in televisions that cost several times more.

When it comes to picture quality right out of the box, even in Filmmaker mode, which is supposed to be the closest to reference, there were some issues. In both HD and 4K HDR content, we noticed clear deviations in white balance. The picture was heavily skewed towards red and blue, giving the screen a distinctive pinkish hue. This effect was most noticeable in bright scenes – for example, in shots with a lot of white, where neutral light should naturally dominate. In such moments, the screen clearly took on pink tones, which is also evident in the attached comparative photo. As for brightness characteristics – it wasn't as bad as one might expect given such colour inaccuracies. Analysis of the gamma curve and EOTF showed a slight brightening of the image compared to the reference, but not enough to drastically spoil the viewing experience.

Samsung, as befits a manufacturer with ambitions, has equipped the S85F with a mode called Filmmaker. Its task is simple: to make the colours on the newly purchased television as faithful as possible to what the director intended to show us. Sounds great… but, as is often the case, a theory that sounds wonderful doesn’t always translate into perfect practice.

In the tested unit, it quickly became apparent that the image – due to an excess of blue and red – looked as if someone had gone a bit overboard with the saturation. As a result, there were quite significant colour errors, particularly in 4K content. On top of that, there was an issue with brightness – the S85F could brighten most scenes more than it should, stripping them of the intended mood.

Fortunately, Samsung televisions, including the S85F, offer an impressive number of settings for advanced calibrators. This means that we could see what this panel is really capable of when it gets into the right hands.

After calibration, the movie mode gained a completely new quality. The issue of the pink tint, which was previously clearly visible, especially in bright scenes, has been effectively eliminated. Colours started to look significantly more natural, and the white balance no longer dominated the rest of the image. It was no longer the same oversaturated "picture from a box" – everything took on coherence and a cinematic character. Additionally, the tendency of the TV to slightly brighten scenes, previously visible in the EOTF curve analysis, has been partially corrected. Of course, within the limits of what the design allows without local dimming – it's difficult to speak of perfect brightness management here. Nevertheless, the final effect was definitely closer to what one might expect from a mode named Filmmaker.

Thanks to the huge number of settings in the menu, we managed to bring the S85F almost to perfection. White balance in SDR content? Literally perfect – deviations do not exceed a value of "1". So we can confidently say that in materials with not too high dynamics, we have an image that's close to reference.

In HDR content, minor issues appeared, but they don't have much significance in practice – most errors fall below the threshold of perception, which is a value of "3". We also managed to tame the S85F when it comes to brightness management – the EOTF curve, even in films, holds nearly perfect straight line. This is one of those cases where after calibration, you can comfortably forget about the settings and simply watch movies and series at the highest level.

LS03F is equipped with an NQ4 processor, which is responsible for improving image quality – especially in lower-quality materials. In practice, it works surprisingly well, particularly when it comes to older content and recordings with lower resolution. Activating the "noise reduction" feature delivers noticeable results. The television effectively smooths tonal transitions and removes digital noise that can appear in darker areas of the image. Compared to previous generations, there is a clear improvement – earlier, this feature often smoothed everything too much, including details that it shouldn't have removed. In this year’s model, the smoothing still occurs, but it happens in a much more acceptable way. Textures of materials, skin, or fabric details are not as heavily muted as before – the image retains more naturalness. However, this does not change the fact that film grain is still removed by the television, which may not appeal to everyone. On the other hand, it's no longer such an aggressive intervention as in previous models. It's also worth mentioning that the LS03F may struggle with very weak signals – for example, from VHS tapes or low-resolution video. In such cases, we noticed slight clipping of the image at the edges – the so-called overscan. This can lead to situations where a small part of the image (e.g., subtitles at the bottom edge) gets cut off.

The tone transition smoothing function in the S85F works really effectively – it can completely eliminate the problem of visible banding in very poor quality material, such as from YouTube. Unfortunately, even the lowest level of this option comes with compromises. The noise reduction is so aggressive that it can smooth out film grain, which many of us consider to be an element of the cinematic atmosphere. At the “Standard” level, we didn’t notice this function removing anything significant from the image, so we can recommend this setting. On the other hand, the “High” level is a different story – it can smooth out not just noise, but also small, desirable details like, for example, the texture of objects.

When it comes to image scaling, the S85F performs very well. The material looks sharp, and the only slight imperfection is the barely noticeable aliasing of edges. And there’s the ongoing issue with Samsung televisions – overscan. This can cause some scenes to be slightly cropped, which is worth noting when watching very old content.

The new feature in The Frame for 2025 is a 144 Hz refresh rate display. Yes – in a television primarily associated with displaying works of art, you can now not only watch Van Gogh, but also comfortably play on a console or follow fast-paced sporting events. This is a significant step towards greater versatility. In the case of Samsung movies, as usual in models with a 120 Hz display and above, it allows you to adjust motion fluidity according to your preferences. You can set a more cinematic reproduction that maintains frame rate or opt for complete image smoothing. The range of options is broad, allowing you to tailor the effect to your tastes – regardless of whether the screening is meant to look like classic cinema or a performance on a modern theatre panel.

*this part of the test refers to the model LS03FAU in sizes 55 and 65 inches, which is equipped with a 144Hz display; the sizes 43 and 50 inches have 60Hz displays, and consequently perform much worse in terms of motion fluidity.

S85F is an incredibly fast television – and that’s not just empty hype. Thanks to the 120 Hz OLED panel, dynamic scenes, whether in games or while watching a live match, look just as they should – smooth, sharp, and without the feeling that something is "slipping" out of frame. The lightning-fast pixel response time, typical of OLEDs, plays a big role here. Transitions between frames are virtually instantaneous, and the image remains clear even during the fastest camera movements. A ball flying across half the field? A car speeding in a chase scene? Everything here is clear and free of the typical "trail" associated with LCDs.

This is exactly what we expect from a good OLED – zero compromises when it comes to motion smoothness. The S85F gives the impression that regardless of the pace of action, we can focus on what’s happening on the screen, rather than on the imperfections of the image.

As we mentioned earlier – although The Frame likely displays images and artwork for most of the time, Samsung recognised that a Van Gogh fan could just as easily be an avid gamer. And it must be said that The Frame 2025 has almost everything to become a fully-fledged gaming TV.

Onboard, we find support for ALLM (Auto Low Latency Mode) and Variable Refresh Rate (VRR) thanks to the implementation of a single HDMI 2.1 port. The TV handles lower resolutions at higher refresh rates effortlessly and features an expanded Game Bar – already known from other Samsung models – which allows for quick preview and adjustment of key gaming-related settings. For this, it gets extra points from us. Noteworthy is also the proprietary motion smoother, Auto Motion Plus Game, which – and this is worth emphasising – works without increasing input lag. Samsung remains the only manufacturer that has managed to implement this feature in a practically unnoticeable way regarding delays. The result? Much better fluidity in games, especially those that struggle to maintain a stable 60 frames. This solution can genuinely improve gaming comfort in more demanding titles – particularly on consoles that don’t always manage full fluidity, especially in AAA games.

As for the downsides – the lack of Dolby Vision is already something we consider standard in Samsung TVs, so there’s not much to specifically nitpick here. However, the problem lies elsewhere. In the latest version of the Tizen system, the HGiG option has disappeared. Literally – it’s gone. This is a significant inconvenience when configuring the console for proper HDR content display in games. It's hard to understand why such a decision was made, but one thing is certain – this needs to be fixed as soon as possible. We’re talking about a brand that has set standards for gaming on TVs for years. If HGiG returns – and we hope it does – The Frame LS03F can confidently aspire to be a proper gaming TV. Not only as a decoration on the wall, but as equipment that truly enhances the gaming experience.

S85F has practically everything on board to become the dream screen for gaming. Four full HDMI 2.1 ports with a bandwidth of 48 Gb/s, support for VRR, ALLM, a super-detailed Game Bar that clearly shows all parameters – plus a gem in the form of Game Motion Plus. This motion smoother makes animation in games more enjoyable, while input lag increases slightly. It's a rare combination, and that’s a big plus for Samsung.

Perhaps Samsung will fix this in the next update – and we have high hopes for that. Because if HGiG comes back, the S85F will become nearly the perfect TV for gamers.