SAMSUNG QN80F vs Hisense U7Q

QN80F is quite a bright screen – in synthetic tests, it reached nearly 1000 nits, which allows for reasonable expectations of HDR content. And indeed, in many scenes, the TV can truly shine. Sequences with a lot of light – like shots from the movie Life of Pi or wide, bright surfaces in The Meg – look impressive. Brightness stays around 700 nits, which provides a solid effect, enough to feel the true "HDR magic." Unfortunately, not every scene looks this good. In content with small, bright details on a dark background, like in Sicario 2, the TV can struggle – it can significantly dim individual elements, sometimes to the point where they disappear from the image. This is a result of the limited number of dimming zones, forcing the device into compromises: either stick to inky blacks or sacrifice some detail. QN80F usually chooses the former. As a consolation, it offers quite decent coverage of a wide color palette – DCI-P3 at 93%. It's not the highest score on the market, but it's more than enough for most content on streaming platforms.

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good outcome when it comes to brightness and overall HDR quality. Unfortunately, we have to disappoint you a bit here.

The U7Q is quite a bright television – under the best conditions, it can reach around 800 nits, which indeed impresses in some scenes, especially in scenes like those from the movie The Meg. Bright segments can shine, and the HDR effect is noticeable. The problem arises when very small, bright elements appear on a dark background – for example, in Sicario 2 or in the second scene from Life of Pi. At such moments, the dimming algorithms operate too aggressively. Yes, the blacks look great at that point, but the brightest spots can almost completely disappear, causing the HDR effect to vanish and details to be barely visible. That’s just the charm of this technology in this price segment.

As a consolation, it is worth mentioning that the U7Q is marketed as a QLED (in practice, a PFS layer is used, which operates very similarly), and it can indeed display a wide colour gamut – a DCI-P3 coverage of around 94% is a very good result for this class.

We always test TVs in the best available factory mode – for the Samsung QN80F, this is the Filmmaker mode, and indeed, it provides the settings closest to the creators' intentions. However, this doesn’t mean everything looks perfect. In SDR content, the biggest issue was an unbalanced white balance – slight deficiencies in green and a noticeable excess of red led to noticeable colour errors, and one could say the screen had a pinkish hue. This was clearly visible in the colour checker test, where colours “escaped” outside their target fields – to such an extent that a sensitive viewer's eye could catch it even without the help of a meter.

In HDR content, the white balance was much better, but another issue arose – brightness management. The EOTF curve caused an overly bright image most of the time, which affected the perception of contrast and made the screen slightly “flicker” during dynamic changes in light. We’ve already discussed this in the paragraphs about black levels and HDR. Fortunately, Samsung offers users plenty of options. The QN80F features a rich set of calibration options, including a 20-point white balance – which is why we decided to check what this TV is really capable of after a proper calibration.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This mode is supposed to provide the most "cinematic" experience that aligns with the creators' intentions – straight out of the box. Unfortunately… even this professionally sounding name doesn’t guarantee a perfect image.

In our unit, the problem lay in the poorly set white balance. In both HD and 4K content, the image had too much blue and red, resulting in a slightly pinkish hue on the screen. It didn’t look terrible, but it was noticeable – especially in bright scenes and on white backgrounds. That alone could have been forgiven, but the biggest issue is managing brightness in HDR content. The EOTF curve from the measurements confirms what we saw earlier during scene tests: the television can overly dim the smallest bright elements, causing them to nearly disappear, or conversely – excessively brighten the brightest parts, which affects the naturalness of the image.

After conducting a thorough calibration, it was possible to bring most image parameters to a really good level. The white balance in both SDR and HDR presents itself almost perfectly – the image is natural, neutral, and free from the previously noticeable redness. Colours have gained depth, and the overall visual experience has become more pleasant and cohesive. It was also possible to partially manage brightness, which in the factory version could cause issues. The EOTF chart shows that the television performs much better with brightness after calibration – there is no longer excessive dimming of certain elements. In films, it can still be noticed that the QN80F has a tendency to slightly brighten the smallest bright details – this is already a consequence of the device's construction and the limited number of dimming zones. In short: not everything can be overcome, but what was possible has been improved. After calibration, the QN80F makes a really good impression, looking simply more mature and professional.

Thanks to specialist tools, we managed to correct the colour quality in SDR content to almost perfection. In materials with lower dynamics, delta E errors dropped below 0.5, which can be considered an almost reference result. The picture on television, YouTube, or classic Full HD looks really good after calibration. Well then – but where was it not so easy to improve the image? Primarily it concerns HDR quality content. Although we managed to somewhat "tame" the white balance and eliminate pink tints in most scenes, unfortunately, we did not have full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of overly strong dimming or brightening of details that calibration simply could not eliminate. And although the overall reception of content is much better, one must reckon that the U7Q will always have something to say at the end with "but".

If you notice strange colour transitions or unwanted artefacts while watching lower quality materials – for example from YouTube – it's worth checking the settings and enabling the noise reduction feature. In our opinion, the best setting is at the 'medium' level – it effectively smooths out problematic colour transitions without overly blurring the entire image. However, it's important to know one thing: this option tends to remove film grain. If someone values preserving that effect (e.g., in older films), it's better to simply turn it off – regardless of the level, the grain always disappears.

Regarding resolution scaling (also known as upscaling), Samsung – as usual – performs very well in this area. The QN80F doesn't quite match the top models costing tens of thousands, but for its price class, it performs impressively. Materials of very poor quality (e.g., from SD television or older video files) are noticeably improved and look surprisingly decent. The only noticeable downside is the typical Samsung issue with overscan – which is a slight cropping of the image edges at very low resolutions, such as 576p.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those with limited source quality. The U7Q has been equipped with a feature called “Smooth and Gradient Image,” but unfortunately… it works very poorly. In the “Low” option, the effects are practically unnoticeable, and other settings smooth out the details but don’t improve tonal transitions. The only positive thing is that the feature doesn’t interfere with the film grain, so it doesn’t ruin the natural structure of the image.

Fortunately, content scaling performs quite well. The image is not overly sharpened, there is no artificial clarity – and while it’s known that this isn’t the level of high-end TVs, the U7Q has no problem displaying really old content in a completely acceptable manner.

QN80F is truly a “fast” TV. The panel used offers a refresh rate of up to 144 Hz, which in practice means that the screen keeps up with the action – whether we’re watching a movie, playing games, or browsing dynamic content online. The image doesn’t stutter, isn’t overly blurred, and everything simply looks smooth and pleasing to the eye. Of course, the manufacturer hasn’t forgotten about cinema fans – in the settings, we find an option to adjust motion smoothness, allowing us to tailor the effect to our own preferences. You can leave a more “frame-y” look (for those who enjoy the classic film vibe) or crank up the smoothness to a higher level to achieve a theatrical smoothing effect. Importantly, the choice is ours. Watching movies and playing on the QN80F is just plain fun.

U7Q is a truly fast TV, much like its more powerful version “PRO”. At 4K resolution, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD, you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it’s worth appreciating – it’s a rare feature in this price segment. Right from the start, it’s clear that the U7Q has been designed with dynamic content in mind, such as games or sports. In films, we’re not left “out in the cold” either – the U7Q offers an “Ultra Motion Smoothness” feature, where with two sliders, you can adjust whether you want a smoother, theatrical picture, or something closer to cinematic style with a visible frame. It’s good that, like most manufacturers, we have a choice here and can customise it to our own preferences.

Samsung QN80F is a TV that delivers on almost every front when it comes to gaming. We have a 144 Hz panel, four fully-fledged HDMI 2.1 ports, support for gamers in the form of variable refresh rate (VRR), auto low latency mode (ALLM), and even one of the best-designed game bars on the market. The cherry on top is the motion smoother, which – as the only one in the world – works in games without significantly increasing input lag. Sounds like an almost perfect TV for gamers? And indeed, it’s almost that.

As usual, Samsung does not support Dolby Vision in gaming, but that’s no surprise anymore. However, what is much more surprising is that... the HGIG feature has disappeared – which is a system that allows a console (e.g. PlayStation 5 or Xbox Series X) to precisely match HDR tone mapping to the capabilities of the TV. In the latest firmware update for the 2025 models, this option simply vanished. It looks more like a bug than a deliberate move, but it must be honestly noted that as of the writing of this review, the HGIG feature is simply absent.

And it’s this one missing feature that turns the QN80F from an almost perfect gaming TV into a “nearly” perfect device. It’s a pity – because everything else indicated that Samsung could once again set the bar very high in this generation.

The Hisense U7Q is a TV designed with gamers in mind – and you can see that straight away with its gaming capabilities. It has practically everything you could wish for: Variable Refresh Rate (VRR) – check, Auto Low Latency Mode (ALLM) – check, and high refresh rates of up to 240 Hz in Full HD, along with support for various resolutions, not just 4K. It’s truly an impressive set of features that makes the U7Q perform well with both fast-paced shooters on consoles and more demanding titles on PC. Of course – like most Hisense models – it lacks a proper implementation of the HGiG feature. It’s a shame because HGiG allows the console's brightness to be adjusted to the specific TV, which in practice makes it easier to display HDR games according to the creators' intentions. Without this, you just have to deal with some limitations in the final HDR image in games.