Samsung QLED Q80D vs Hisense U7Q

In the context of HDR, the Samsung Q80D television, as expected, achieves very positive brightness results in the tested movie scenes, where the frame is filled with light, reaching values from 600 to 900 nits, allowing for a great juiciness of the image. Such results enable the user to feel the difference between HDR and SDR quality. Unfortunately, problems arise in situations where small light effects occur against a dark background. In such cases (e.g., the 4th test screen from the film Sicario 2), a noticeable drop in brightness is observed, which is caused by the large size of the dimming zones used here. This limitation, combined with the dimming algorithm, affects how the television handles small bright elements on a dark background. At that point, we may experience an undesired lack of brightness, and the HDR effect resembles that of SDR.

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good outcome when it comes to brightness and overall HDR quality. Unfortunately, we have to disappoint you a bit here.

The U7Q is quite a bright television – under the best conditions, it can reach around 800 nits, which indeed impresses in some scenes, especially in scenes like those from the movie The Meg. Bright segments can shine, and the HDR effect is noticeable. The problem arises when very small, bright elements appear on a dark background – for example, in Sicario 2 or in the second scene from Life of Pi. At such moments, the dimming algorithms operate too aggressively. Yes, the blacks look great at that point, but the brightest spots can almost completely disappear, causing the HDR effect to vanish and details to be barely visible. That’s just the charm of this technology in this price segment.

As a consolation, it is worth mentioning that the U7Q is marketed as a QLED (in practice, a PFS layer is used, which operates very similarly), and it can indeed display a wide colour gamut – a DCI-P3 coverage of around 94% is a very good result for this class.

In "Filmmaker" mode, which is the best choice right out of the box, the Samsung Q80D television shows solid colour reproduction. For SDR content, a noticeable drop at the start of the gamma curve suggests that details in dark scenes may be less clear, affecting the overall viewing experience. Regarding white balance in SDR content, while generally correct, significant drops in blue at screen coverage above 70% can result in less natural shades in both bright and dark scenes. Users may notice that some blue elements in the image may appear less vibrant, and the overall colour will have a warmer hue.

In HDR content, the EOTF curve being above the reference line for most of the time indicates that the television may struggle to accurately reproduce brightness and details in the brighter parts of the image, which can be detrimental for the viewer. It is also worth noting the significant drop at the start of this chart, indicating that the television has difficulty reproducing brightness in the darker parts of the image, as seen in the contrast and black test, where several scenes were unable to show the full capabilities of the television’s brightness. In terms of its white balance, the initially good performance on the graph is promising, but the steep decline in red, coupled with a significant increase in blue, can lead to inaccuracies in reproducing some skin tones and other key colours. This phenomenon may be noticeable to viewers in scenes where colour details are crucial.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This mode is supposed to provide the most "cinematic" experience that aligns with the creators' intentions – straight out of the box. Unfortunately… even this professionally sounding name doesn’t guarantee a perfect image.

In our unit, the problem lay in the poorly set white balance. In both HD and 4K content, the image had too much blue and red, resulting in a slightly pinkish hue on the screen. It didn’t look terrible, but it was noticeable – especially in bright scenes and on white backgrounds. That alone could have been forgiven, but the biggest issue is managing brightness in HDR content. The EOTF curve from the measurements confirms what we saw earlier during scene tests: the television can overly dim the smallest bright elements, causing them to nearly disappear, or conversely – excessively brighten the brightest parts, which affects the naturalness of the image.

The movie mode after calibration looks significantly better than the one you see right out of the box. Samsung offers an advanced range of calibration tools in its televisions. Among them are 2- and 20-point greyscale adjustment and CMS (Color Management System). Both in HDR and SDR mode, white balance has improved significantly, although there are slight errors at the end of the graph for HDR content. Contrast has also been greatly improved, and the gamma curve responsible for SDR shows better results. However, when it comes to HDR, the EOTF curve on the television appears to be at an ideal level at first glance. However, when we dig a bit deeper and enable the EOTF graph while watching films, we may notice that all the lines of the curve are above the reference line. You could even say that the television is "cheating" when playing film material. Such a situation, where the EOTF curve is above the reference line, causes the screen – although it may appear brighter, which some users might find appealing – to lose detail in the darker parts of the image. In practice, this means that in scenes with a lot of shadows or dark elements, the television is unable to accurately render the details that should be visible.

Thanks to specialist tools, we managed to correct the colour quality in SDR content to almost perfection. In materials with lower dynamics, delta E errors dropped below 0.5, which can be considered an almost reference result. The picture on television, YouTube, or classic Full HD looks really good after calibration. Well then – but where was it not so easy to improve the image? Primarily it concerns HDR quality content. Although we managed to somewhat "tame" the white balance and eliminate pink tints in most scenes, unfortunately, we did not have full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of overly strong dimming or brightening of details that calibration simply could not eliminate. And although the overall reception of content is much better, one must reckon that the U7Q will always have something to say at the end with "but".

Samsung Q80D performs very well with low-quality materials. The noise reduction works on the principle of gentle gradation, making it very effective in smoothing out unwanted image disturbances. Unfortunately, this same effectiveness also causes it to blur elements that shouldn't be smoothed, such as film grain. For those who prioritise a plastic, smooth image, this can be seen as a significant advantage, especially with lower-quality content.

In terms of image scaling, Samsung Q80D stands out positively in this aspect, significantly enhancing the viewing comfort. The TV handles the conversion of lower-resolution materials, improving their quality and details. For example, in the attached image featuring a model, there are no visible artefacts or excessive fraying of branches, which demonstrates advanced image processing technology.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those with limited source quality. The U7Q has been equipped with a feature called “Smooth and Gradient Image,” but unfortunately… it works very poorly. In the “Low” option, the effects are practically unnoticeable, and other settings smooth out the details but don’t improve tonal transitions. The only positive thing is that the feature doesn’t interfere with the film grain, so it doesn’t ruin the natural structure of the image.

Fortunately, content scaling performs quite well. The image is not overly sharpened, there is no artificial clarity – and while it’s known that this isn’t the level of high-end TVs, the U7Q has no problem displaying really old content in a completely acceptable manner.

The Samsung Q80D television stands out very positively in terms of motion fluidity and minimizing blur, mainly due to the 120Hz panel and above-average panel response time. Users have two options for adjusting fluidity: "Motion Smoothing," which allows for adjustments in a 10-step scale, and "Blur Reduction," particularly effective at higher refresh rates, improving the sharpness of fast-moving objects. In the UFO test, there is no blurring behind the moving object, and the image is not cloned forward, indicating the absence of an overshoot effect.

U7Q is a truly fast TV, much like its more powerful version “PRO”. At 4K resolution, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD, you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it’s worth appreciating – it’s a rare feature in this price segment. Right from the start, it’s clear that the U7Q has been designed with dynamic content in mind, such as games or sports. In films, we’re not left “out in the cold” either – the U7Q offers an “Ultra Motion Smoothness” feature, where with two sliders, you can adjust whether you want a smoother, theatrical picture, or something closer to cinematic style with a visible frame. It’s good that, like most manufacturers, we have a choice here and can customise it to our own preferences.

The Samsung Q80D TV is a real gem for gamers. It is equipped with four HDMI 2.1 ports, which is a rarity, especially in this price range. This allows users to enjoy features such as ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate), and 120Hz at 4K resolution. These features ensure smoothness and responsiveness of the image, which is a key aspect during dynamic gameplay. The TV also supports HGIG (HDR Gaming Interest Group), enabling optimal HDR content display in games. Additionally, it comes with a Game Bar, providing quick access to gaming settings. Users with Nvidia graphics cards will also be pleased with the implementation of G-Sync. This feature eliminates stuttering and screen tearing. The only downside is the lack of support for Dolby Vision, which may be disappointing for users looking for that HDR format. It's also worth mentioning that since 2022, thanks to the collaboration with Microsoft, Samsung TVs offer the Xbox Game Pass app, allowing for cloud gaming. This is an added bonus for gamers who want to take advantage of a wide library of games without needing a console.

The Hisense U7Q is a TV designed with gamers in mind – and you can see that straight away with its gaming capabilities. It has practically everything you could wish for: Variable Refresh Rate (VRR) – check, Auto Low Latency Mode (ALLM) – check, and high refresh rates of up to 240 Hz in Full HD, along with support for various resolutions, not just 4K. It’s truly an impressive set of features that makes the U7Q perform well with both fast-paced shooters on consoles and more demanding titles on PC. Of course – like most Hisense models – it lacks a proper implementation of the HGiG feature. It’s a shame because HGiG allows the console's brightness to be adjusted to the specific TV, which in practice makes it easier to display HDR games according to the creators' intentions. Without this, you just have to deal with some limitations in the final HDR image in games.