Samsung QD-OLED S90D / S94D vs Hisense U7NQ

In the HDR effect quality category, Samsung S90D achieves remarkable results. On the luminance chart up to 10% window, the TV exceeds the magical threshold of 1000 nits, which is an impressive outcome. However, in the film scenes we tested, these values were slightly lower. Additionally, in the case of a scene with fullscreen sunlight glare, brightness drops to around 500 nits, but it still remains at a very good level. It is worth mentioning that this model stands out with very high colour gamut coverage, thanks to the QD-OLED panel used, which gives it an advantage over TVs with WOLED panels that cannot achieve such a wide spectrum of colours.

The Hisense U7NQ 65 television showed impressive capabilities on the luminance chart, surpassing the 1000 nit barrier and achieving very high brightness scores effortlessly in the first, third, and fifth test scenes. However, just like before, in the second and fourth test scenes, such as from the film Sicario 2, there are significant issues with maintaining brightness, and results around 200 nits are very disappointing. Despite the large number of dimming zones, the algorithm in the television that controls these zones is unable to respond adequately — in this case, it strongly dims small elements like the moon or the light from a helicopter. Bright light that should dazzle us is too dim to be considered an HDR effect. Nevertheless, the television deserves praise for its high coverage of the DCI-P3 colour gamut, at 96%, which allows it to accurately render most film scenes.

Samsung 65 S90D with a QD-OLED panel has been tested in Filmmaker mode, which the manufacturer has been using for years to provide the best possible picture settings. In this mode, the TV offers a fairly decent image but with some shortcomings worth noting. In terms of white balance in HD content, viewers may notice a dominance of the red color. This effect can lead to the impression that certain skin tones appear unnatural and the overall scene will be too warm, which in turn can affect immersion in the watched material. In scenes where subtle differences in color are crucial, these distortions can be particularly noticeable. Similar sensations may also occur in 4K HDR content. Changes in white balance in this case can be analogous, with a noticeably smaller deviation in red color. This can also cause certain details and colors to not be fully represented, making the image lose its naturalness.

When it comes to contrast, the gamma presents quite well, however, some errors are still noticeable. Gamma values are below the reference level of 2.4, which can result in bright areas of the image being washed out and dark areas lacking detail. This limitation can cause some scenes to lack depth and detail, which in turn affects the overall presentation quality. On the other hand, the EOTF curve related to contrast in 4K HDR content performs really well, showing that the TV can effectively convey differences in brightness. Nevertheless, it is worth noting that these values are slightly below the ideal level on the graph, indicating the need for further optimization in this regard.

Samsung S90D in Filmmaker mode offers solid color reproduction, but requires some adjustments to fully realise the potential of the TV, especially in the context of different types of content.

The Chinese manufacturer offers various picture settings in its televisions, but the best mode in this model is undeniably the Filmmaker Mode. Despite its name, this mode has its issues: the white balance, although roughly correct, is characterised by a strong dominance of warm tones due to the prominence of red hues, both in 4K and HD material. The Colour Checker test confirms these errors — deviations in samples can be seen in improper shades. As for brightness characteristics, the gamma responsible for HD material shows values below 2.4, which leads to some screen brightness. Meanwhile, the EOTF curve shows the television's problems with displaying small light elements, as confirmed by the previously described paragraphs.

After calibrating the TV, the Samsung S90D in film mode gains quality more than one might expect. The white balance for HD and 4K HDR content has been adjusted to near perfection. Although minor shortcomings can be noticed, they are subtle enough that they don’t significantly impact the overall picture quality. The colours have become more harmonised, aiding in the natural reproduction of details, particularly in scenes that require precise colour representation. It is worth noting that this model, in this size, uses a QD-OLED panel which offers broader colour gamut coverage compared to other sizes of this model that are equipped with a WOLED panel.

The contrast has also significantly improved. After calibration, the gamma graph is much closer to the expected line, providing a better balance between light and dark tones in the picture. The EOTF curve, which before calibration indicated issues with overexposed scenes, now shows significantly better results. This effect allows for the retention of more details in the bright areas of the image, especially in HDR materials.

Hisense TVs offer a range of image correction tools that allow you to adjust settings to your own preferences, which is why we decided to use these capabilities to bring the image quality closer to reference standards. In terms of white balance, we were able to eliminate the dominance of red, resulting in more neutral colours, which allowed for a more realistic image in both 4K and HD content. We noticed a similar improvement in brightness characteristics. The gamma, which previously led to excessive brightness on the screen, has been corrected, contributing to better detail reproduction in darker areas of the image while maintaining natural tonal balance.

However, the biggest challenge was calibrating the EOTF curve, which is responsible for brightness in 4K content. At first glance, the EOTF value looked almost perfect, but detailed tests revealed somewhat different results. When we looked closer — especially using the filter on the right side of the EOTF chart — we noticed how the TV manipulated 4K film content, often significantly boosting brightness. This effect was particularly noticeable in scenes from films like Pan and Billy Lynn, where the TV attempted to artificially increase the brightness of elements, impacting their naturalness. Despite these imperfections, the calibration yielded positive results, especially in terms of tonal improvement. For most users, the end result should be satisfying, particularly if they are looking to bring image quality closer to professional reference standards.

The television handles tonal transitions excellently, allowing colours to flow smoothly into each other, creating a natural image. The built-in noise reduction feature can further enhance these transitions, which can be useful in certain situations. However, it is worth remembering that activating this option may lead to excessive smoothing of the desired film grain structure, which in turn can affect the authenticity and atmosphere of the image. Therefore, caution is recommended when using this feature to avoid losing the character and depth of the content.

The Samsung S90D model effectively processes materials in lower resolutions. This can be seen in the displayed image. The model's silhouette is clear and naturally reproduced, with details well preserved. Additionally, the branches of the trees are well-defined, showing no visible jagged edges that could degrade the quality of the image. Thanks to effective upscaling, even lower resolution materials look attractive on the screen, which will surely please users enjoying a variety of content sources, such as standard cable or antenna television.

When it comes to smoothing tonal transitions, despite the presence of the "Smooth and Gradient Image" feature in the test sequence, we did not notice that the feature added anything — we recommend turning it off. As for upscaling, the television handled our model quite well, and the branches in the background are not overly jagged — the image appears quite plasticky. However, it has been slightly cropped by the so-called overscan.

Samsung S90D TV, equipped with a refresh rate panel of 120 Hz, and in the appropriate PC configuration even 144 Hz, ensures excellent motion fluidity. Samsung focuses on a variety of image clarity settings on a ten-point scale, giving users the freedom to adjust the display to their own preferences. In UFO tests, the OLED panel shows its strengths, eliminating any blurring. The lightning-fast pixel response makes dynamic movements faithfully reproduced.

Similar results can be observed in other sizes of this model with a WOLED panel, which also offer excellent image fluidity. Organic technology, in this case, is considered one of the best on the market. The picture of Samsung S90D, regardless of the type of panel, is incredibly sharp and detailed, making this TV perfect for dynamic scenes, both during gaming and sports broadcasts. Additionally, its capabilities in terms of refresh rate and clarity ensure that every movement is smooth and natural, which will certainly satisfy even the most demanding users.

Hisense U7NQ has a refresh rate of 144 Hz, which definitely enhances motion smoothness. For movie enthusiasts, there are two features available: judder reduction and motion blur reduction. The judder reduction function minimises the effect of so-called judder, that is, unpleasant image jumps, particularly noticeable at lower frame rates. Meanwhile, motion blur reduction helps to sharpen fast-moving objects, which is useful when watching dynamic action scenes.

When it comes to trailing, the television has a decent response time, which means excessive trailing is not visible, except in specific situations, such as the test with the alien on a dark background. In such cases, slight artifacts may appear, but overall the television handles dynamic images well, providing satisfying motion quality.

Television S90D is an excellent solution for gamers, offering a range of advanced features that elevate the gaming experience to a new level. Equipped with the HDMI 2.1 standard, the model supports modern technologies such as VRR (Variable Refresh Rate) and ALLM (Auto Low Latency Mode). Thanks to these solutions, the image is incredibly smooth, and the response to commands is instantaneous, which is crucial in dynamic titles. Additionally, the S90D supports HLG (Hybrid Log-Gamma) and G-Sync and FreeSync image synchronisation. This allows for a perfect connection with the Xbox, PlayStation, or PC, eliminating issues with tearing and stuttering. The built-in operating system offers the Xbox Game Pass app, providing access to a massive library of games directly from the television. This solution makes gaming even more convenient and accessible. The Game Bar feature provides quick access to important information, such as current settings, performance statistics, and the ability to adjust image options. This allows for on-the-fly modification of display parameters, which is incredibly useful during intense gameplay. Despite lacking support for Dolby Vision, Samsung S90D still delivers excellent HDR image quality, allowing for full utilisation of the potential of games and films. As a result, S90D represents a unique combination of modern technologies, excellent image quality, and intuitive features, perfect for any gaming enthusiast.

Hisense U7NQ offers everything a gamer might need for comfortable gameplay. The TV supports a refresh rate of 144 Hz, providing an extremely smooth image, especially in dynamic action games. The VRR (variable refresh rate) feature ensures the image adapts to varying frames per second, eliminating stuttering and tearing. Additionally, there is an ALLM (automatic low latency mode) function that automatically switches the TV into game mode, minimising input lag.

The TV also supports Dolby Vision, which is particularly important for gamers who value high contrast and rich colours in games that support this format. The Hisense U7NQ also features a Game Bar, allowing quick access to key settings during gameplay, as well as support for G-Sync technology, further reducing image tearing.

Unfortunately, despite its wide range of features, it lacks support for the most popular HDR format in gaming — HGiG. This may be disappointing for gamers who expect optimal detail reproduction in HDR scenes. Nevertheless, the remaining features make the Hisense U7NQ a solid choice for any console gaming enthusiast.