Philips OLED769 vs Hisense E8Q

Philips OLED769 performs quite well, especially in movie scenes with small light points. The television surprises with its brightness, reaching around 800 nits, which is an impressive result. This means that small light sources, like street lamps at night or stars in the sky, are vivid and full of detail. However, the biggest challenge for this model is the scene with a full-screen sun glare. In such moments, the brightness drops to around 250 nits, which isn’t very impressive. This is a typical issue with cheaper OLED displays, which struggle to maintain high brightness across the entire screen.

Since the E8Q is a twin of the U7Q, it’s no surprise that the HDR effect quality is almost identical. On paper, it looks promising – a peak brightness of 800 nits can impress in many scenes. Moments like light flashes in “The Meg” or shots of the sun in “Life of Pi” can indeed create a “wow” effect. But the longer we watch, the more we notice the limitations. The problem arises when small, bright details need to be shown against a dark background. In such situations, the dimming algorithms try to protect the contrast, but in the process, they also dim what should shine the brightest. Instead of dazzling details, we get almost invisible points of light. This is typical for Mini-LED in this price segment and is not surprising – but it’s worth knowing that the HDR effect will not always be fully preserved. Fortunately, the colour reproduction provides reasons to be pleased. A coverage of the DCI-P3 palette of about 94% is a very good result, and the quantum dot layer used (more precisely, PFS) does its job – colours are saturated and vibrant, especially with 4K content.

The "Film" mode turned out to be the best factory setting in terms of fidelity to the original material, and it was on this setting that we based our tests. However, like other factory modes, it was not without its flaws. Let’s take a closer look at what exactly went wrong in the SDR and HDR materials.

In both cases, the white balance was disturbed by excessive dominance of green and red colours. This phenomenon created a yellowish tint that spilled over the entire image, leading to issues such as yellowed whites and unnatural skin tones. These problems were clearly highlighted on the "ColourChecker" palette, where each of the samples was shifted towards warmer shades.

As for contrast and brightness, in the Philips OLED769, we can look at two key graphs: Gamma for HD content and the EOTF curve for 4K HDR content. In the case of the first graph, the gamma value is below the optimal level of 2.4, resulting in the bright parts of the image being lightened. This means that bright elements may be somewhat overexposed, losing detail and depth. Meanwhile, the EOTF curve for 4K HDR content performs really well. The graph shows that the television effectively reproduces details in both the brightest and darkest parts of the image, translating to a realistic and dynamic representation of scenes.

Testing the Hisense E8Q in Filmmaker mode, we were hoping for a potentially neutral picture resembling the director's vision. Unfortunately – although it doesn't look too bad on paper (the colour reproduction errors aren't significant), in practice the image feels somewhat unnatural. The reason? The blue colour is boosted too strongly and there is a deficiency of red in the white balance. The effect? Scenes appear cool, and the white seems slightly bluish. Alongside the U7Q model, we also noticed a specific approach to brightness management here. The brightness reproduction curve for HDR content (EOTF) shows that the TV can significantly dim small, bright elements on the screen to maintain contrast – but sometimes it goes too far. On the other hand, it can excessively brighten larger, very bright areas, which disrupts tonal balance. It's a compromise that may not suit everyone – especially if you want a potentially faithful picture straight out of the box.

After professional calibration, Philips OLED769 truly shines in terms of colour accuracy. The television has been completely rid of any yellow tint in both HD and 4K content. The Colour Checker test confirms that deltaE errors are minimal, occasionally exceeding 2, which means we can talk about almost perfect renderings of the director's vision.

When it comes to contrast, the situation is equally impressive. For 4K materials, there wasn't much to improve from the start, while the gamma graph has been significantly enhanced. As a result, dark and bright parts of the image are represented with greater accuracy, leading to realistic and dynamic scene reproduction.

The calibration has unlocked the full potential of this television, both in terms of colour and contrast. Philips OLED769 now offers vivid, natural images of high quality that will delight any user, whether they're watching movies or using other multimedia.

Calibration of the Movie mode yielded really good results, especially regarding SDR content. The white balance was successfully adjusted, giving the image a natural look – it appeared almost reference-level. The colours were well-saturated, and the overall experience of the content improved significantly. Unfortunately, when we switched to HDR materials, the familiar issues from the U7Q model returned. The TV still likes to "do its own thing," as seen from the analysis of the EOTF brightness characteristics – despite calibration, the E8Q still darkened small details in the shadows, while brighter parts of the screen were sometimes excessively boosted. In practice, this means that in darker scenes, some of the smallest details could simply disappear. Although it's worth noting that the entire calibration process brought a lot of good, not everything can be bypassed – even with the use of professional tools. The E8Q can impress with its picture, but in HDR content, its construction limitations become apparent, and it's worth keeping this in mind.

When it comes to lower quality materials, the distortion reduction in the Philips OLED769 does well at smoothing tonal transitions, especially at the minimum setting. It's worth noting that at this setting, film grain isn't blurred, which is a pleasant surprise, as such negative phenomena often occur with other manufacturers. Overall, it's quite a decent solution. However, it should be noted that this setting doesn't work in HDR mode, where gradation issues are much more pronounced. In HDR mode, the television struggles with smoothing tonal transitions and may present more noticeable distortions and noise, reducing image quality in dynamic scenes.

As for digital processing, the Philips OLED769 performs well. The model in the picture isn’t overly jagged, and the branches in the background lack the characteristic artifacts. The television achieves this effect by avoiding artificial sharpening, which may be an advantage for some users. However, others may find this less appealing, as they prefer a more vivid, sharper image rather than a subtle effect. This effect can be mitigated by using a higher setting for the "Sharpness" parameter.

In the case of older materials of lower quality, gentle smoothing of tonal transitions often comes in handy. The Hisense E8Q, like the U7Q, has a "Smooth and Gradient Picture" feature, but unfortunately, its effectiveness leaves much to be desired. The "Low" setting is nearly invisible in operation, while higher settings blur details instead of improving transitions. The good news is that the feature does not compromise film grain, which means it does not degrade the structure of the image. On the positive side, scaling is commendable. The TV can reasonably convert older content to a higher resolution – without artificially accentuating contours or excessive sharpening. Although it doesn't match the best models in this category, it performs quite well for its class.

Philips OLED769 features a multi-level motion smoother called "Motion Style," which will please users who value the ability to adjust motion fluidity in films. With this function, the image can be set to appear more stuttery or fluid, reminiscent of a theatrical effect. It's a great solution for those who want to tailor the displayed content to their visual preferences. Gamers will also not be disappointed, as the television, like most OLEDs, is equipped with a 120Hz panel. This ensures extraordinary fluidity and dynamic imagery. Unfortunately, Philips OLED769 does not have the BFI (Black Frame Insertion) feature, which could further enhance the smoothness and clarity of motion. Despite this limitation, the television still offers excellent visual experiences for both cinema lovers and gamers. This is definitely one of its strong points.

Similar to the U7Q, the E8Q model is a fast television designed with dynamic content in mind. It supports a 144 Hz refresh rate at 4K resolution, and if for some reason someone is still gaming in Full HD – it can even reach 240 Hz. This is a significant advantage, especially for PC users looking for maximum smoothness. In everyday use, the television performs very well. The “Ultra Motion Smoothness” mode gives us two sliders, allowing you to set the picture to your preference – whether it's more cinematic with the film frame preserved or highly smoothed, almost “TV show-like.” It's good that the manufacturer provides a choice here, instead of imposing one style. On sports material, live broadcasts, or in games – motion looks clean and stable. Sure, it’s not at the OLED level, but for this price range, the E8Q does a really good job.

Philips OLED769 has been designed with gamers in mind, offering full compatibility with consoles and the highest quality gameplay. The television received the maximum rating in this category, providing everything your heart desires. With HDMI 2.1 ports fully supporting ALLM (Auto Low Latency Mode) and VRR (Variable Refresh Rate), the TV ensures smooth and hassle-free gaming. ALLM automatically switches the television to low latency mode, and VRR eliminates stuttering and screen tearing, resulting in smoothness and stability in gameplay. The Dolby Vision feature for gamers is another advantage, although it only works at 60 Hz. Most casual gamers will probably not feel the lack of a higher refresh rate, however, more demanding users may have some reservations. It allows for enjoying a dynamic range of tones and realistic images, enhancing the gaming experience. PC gamers will also not be disappointed, as the Philips OLED769 offers full compatibility with Nvidia graphics cards, thanks to support for G-Sync. This technology synchronizes the TV's refresh rate with the graphics card, eliminating tearing and stuttering, leading to excellent image smoothness.

Philips OLED769 is a television that perfectly meets the needs of gamers, offering a wide range of advanced features and technologies that significantly enhance game quality and user comfort.

Hisense E8Q does not hide its gaming pedigree. Just the specifications reveal that we are dealing with a television that will perform excellently as a gaming screen. Variable Refresh Rate (VRR)? It's there. Automatic Game Mode switching (ALLM)? That's there too. Additionally, there's impressive refreshment – 120 Hz in 4K or even 240 Hz in Full HD. Such a set is rare in this price segment. Everything runs smoothly and without major surprises. The only missing element – similar to the U7Q – remains support for HGiG. It's a shame because this feature facilitates adjusting the brightness curve to the capabilities of the specific television, enhancing visual fidelity with the intentions of HDR game developers. Without it, manual tweaking of the settings is necessary, which does not always yield a satisfying result.