LG 55 B4 vs Hisense U7Q

The brightness results in HDR materials LG B4 are very good. It is true that none of them exceed 1000 nits, although the luminance stability is excellent and looks practically the same in every scenario. The only moment where the tested television performs worse is the last scene, although this should not come as a surprise. Large frames filled with a lot of white have always been, and will likely continue to be, somewhat of a weakness for OLED televisions. However, the combination of perfect contrast, black levels, and brightness in the LG B4 allows for a full spectrum of the HDR effect. Additionally, the incredibly high coverage of the DCI-P3 colour gamut, which reached 99%, deserves recognition. As a result, colours look incredibly vibrant and stunning.

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good outcome when it comes to brightness and overall HDR quality. Unfortunately, we have to disappoint you a bit here.

The U7Q is quite a bright television – under the best conditions, it can reach around 800 nits, which indeed impresses in some scenes, especially in scenes like those from the movie The Meg. Bright segments can shine, and the HDR effect is noticeable. The problem arises when very small, bright elements appear on a dark background – for example, in Sicario 2 or in the second scene from Life of Pi. At such moments, the dimming algorithms operate too aggressively. Yes, the blacks look great at that point, but the brightest spots can almost completely disappear, causing the HDR effect to vanish and details to be barely visible. That’s just the charm of this technology in this price segment.

As a consolation, it is worth mentioning that the U7Q is marketed as a QLED (in practice, a PFS layer is used, which operates very similarly), and it can indeed display a wide colour gamut – a DCI-P3 coverage of around 94% is a very good result for this class.

The best factory mode prepared by the manufacturer is "Filmmaker," and we used it throughout the entire testing procedure. We must admit that the unit we received straight out of the box had quite decent colour reproduction. The biggest issue in both SDR and HDR content turned out to be white balance. In the former, there was a strong dominance of red, resulting in a noticeable yellow tint in the displayed image, particularly evident on skin tones and whites. In high-quality materials, this colour was also pronounced, but due to a lack of blue, there were also signs of green visible. Besides these shortcomings, we also encountered issues with greyscale and the colours themselves.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This mode is supposed to provide the most "cinematic" experience that aligns with the creators' intentions – straight out of the box. Unfortunately… even this professionally sounding name doesn’t guarantee a perfect image.

In our unit, the problem lay in the poorly set white balance. In both HD and 4K content, the image had too much blue and red, resulting in a slightly pinkish hue on the screen. It didn’t look terrible, but it was noticeable – especially in bright scenes and on white backgrounds. That alone could have been forgiven, but the biggest issue is managing brightness in HDR content. The EOTF curve from the measurements confirms what we saw earlier during scene tests: the television can overly dim the smallest bright elements, causing them to nearly disappear, or conversely – excessively brighten the brightest parts, which affects the naturalness of the image.

LG B4 has been providing very advanced calibration tools in its TVs for years. We can even say that as the only manufacturer on the market, it allows for such deep intervention in image adjustment. Thanks to these, we were able to calibrate the device so well. The evidence of this is the extremely low deltaE errors, which can be said to stand at a reference level. Both SDR and HDR materials now look exactly as the film director intended. It is no coincidence that TVs of this brand are most often used as preview screens for various graphic or post-production studios.

Thanks to specialist tools, we managed to correct the colour quality in SDR content to almost perfection. In materials with lower dynamics, delta E errors dropped below 0.5, which can be considered an almost reference result. The picture on television, YouTube, or classic Full HD looks really good after calibration. Well then – but where was it not so easy to improve the image? Primarily it concerns HDR quality content. Although we managed to somewhat "tame" the white balance and eliminate pink tints in most scenes, unfortunately, we did not have full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of overly strong dimming or brightening of details that calibration simply could not eliminate. And although the overall reception of content is much better, one must reckon that the U7Q will always have something to say at the end with "but".

In this paragraph, we will take another look at the tonal transition smoothing feature, but we will also check how the TV handles lower quality material. As we have managed to check, the setting responsible for smooth gradation works quite effectively, although it has its weaker moments. While the feature works well with SDR content, it becomes less useful with HDR content. Even at the lowest of options, it blurs essential details, so we advise against using it.

The image scaling on LG B4 is rated fairly moderately positively. Although there is no edge splitting, the image itself is naturally "soft". We can change this by adjusting the sharpness slider.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those with limited source quality. The U7Q has been equipped with a feature called “Smooth and Gradient Image,” but unfortunately… it works very poorly. In the “Low” option, the effects are practically unnoticeable, and other settings smooth out the details but don’t improve tonal transitions. The only positive thing is that the feature doesn’t interfere with the film grain, so it doesn’t ruin the natural structure of the image.

Fortunately, content scaling performs quite well. The image is not overly sharpened, there is no artificial clarity – and while it’s known that this isn’t the level of high-end TVs, the U7Q has no problem displaying really old content in a completely acceptable manner.

The maximum refresh rate we can set on the LG B4 is 120 Hz. This is the absolute minimum for those who require high image smoothness. The manufacturer has implemented a multi-level motion smoother called "TruMotion". It has been divided into two separate sliders that adjust the sharpness of moving images (De-Blur) and stuttering (De-Judder). Both sliders can be set in the range from 0 to 10, with each level affecting the degree of smoothness, so everyone can find their sweet spot.

The LG OLED B4 panel features an average response time of 0.1 ms (which directly results from our measurements), allowing for an incredibly clear image, unattainable for LCD TVs, which have response times of even several milliseconds. This can be clearly seen in images from the "UFO Test", showing no trace of blur trailing behind the object.

U7Q is a truly fast TV, much like its more powerful version “PRO”. At 4K resolution, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD, you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it’s worth appreciating – it’s a rare feature in this price segment. Right from the start, it’s clear that the U7Q has been designed with dynamic content in mind, such as games or sports. In films, we’re not left “out in the cold” either – the U7Q offers an “Ultra Motion Smoothness” feature, where with two sliders, you can adjust whether you want a smoother, theatrical picture, or something closer to cinematic style with a visible frame. It’s good that, like most manufacturers, we have a choice here and can customise it to our own preferences.

The LG B4 television is equipped with four full-fledged HDMI 2.1 ports with a full bandwidth of 48Gbps. All functions corresponding to this standard activated without any issues, and throughout the entire testing procedure, they caused no problems. The combination of such extensive functionality and low input lags leads us to say that the tested television is truly designed for gaming. This is not surprising, considering that the manufacturer has always placed great emphasis on this. Therefore, we can enjoy both a properly implemented HGIG mode and gameplay in Dolby Vision with low latency. Such a tandem will surely attract the attention of all passionate gamers for whom quality is the most important.

A standard feature in televisions from the Korean manufacturer is also the implementation of GameBar, allowing for quick adjustments of settings "on the fly," without the need to exit the game. It also enables image adjustments for individuals with visual impairments, which is an extremely nice touch. Another important piece of information is that when the VRR technology is turned on, we will not experience a drop in contrast. This is, of course, due to the construction of the panel and the lack of conventional backlighting. However, it is normal for shades of grey to flicker slightly, although this is a characteristic feature of this function regardless of the manufacturer and the television.

In summary: The LG B4, like all OLEDs from the manufacturer equipped with 120Hz panels and HDMI 2.1 ports, creates a harmonious whole with the console. In practice, it is a complete television, and if we expect the highest possible efficiency in gaming, the B4 will be the ideal choice.

The Hisense U7Q is a TV designed with gamers in mind – and you can see that straight away with its gaming capabilities. It has practically everything you could wish for: Variable Refresh Rate (VRR) – check, Auto Low Latency Mode (ALLM) – check, and high refresh rates of up to 240 Hz in Full HD, along with support for various resolutions, not just 4K. It’s truly an impressive set of features that makes the U7Q perform well with both fast-paced shooters on consoles and more demanding titles on PC. Of course – like most Hisense models – it lacks a proper implementation of the HGiG feature. It’s a shame because HGiG allows the console's brightness to be adjusted to the specific TV, which in practice makes it easier to display HDR games according to the creators' intentions. Without this, you just have to deal with some limitations in the final HDR image in games.