Hisense U7NQ vs TCL A300W NXTVision

The Hisense U7NQ 65 television showed impressive capabilities on the luminance chart, surpassing the 1000 nit barrier and achieving very high brightness scores effortlessly in the first, third, and fifth test scenes. However, just like before, in the second and fourth test scenes, such as from the film Sicario 2, there are significant issues with maintaining brightness, and results around 200 nits are very disappointing. Despite the large number of dimming zones, the algorithm in the television that controls these zones is unable to respond adequately — in this case, it strongly dims small elements like the moon or the light from a helicopter. Bright light that should dazzle us is too dim to be considered an HDR effect. Nevertheless, the television deserves praise for its high coverage of the DCI-P3 colour gamut, at 96%, which allows it to accurately render most film scenes.

When it comes to brightness, the TCL A300W is definitely the dimmest TV among all frame-style models, such as Samsung The Frame or Hisense CanvasTV – and unfortunately, you can see that right away. In our measurements, peak luminance reached only around 400 nits, and on test movie screens, this value dropped to 350 nits. That’s definitely too little to feel the real "magic" of bright HDR effects. As a consolation – the TV is equipped with a PFS LED coating (which is something like QLED), which provides very good coverage of a wide colour gamut, both DCI-P3 and BT.2020. In addition, there is full support for all popular HDR formats – HDR10, HDR10+, HLG, and Dolby Vision – which somewhat compensates for the shortcomings in brightness and helps improve the overall experience of materials in this quality.

The Chinese manufacturer offers various picture settings in its televisions, but the best mode in this model is undeniably the Filmmaker Mode. Despite its name, this mode has its issues: the white balance, although roughly correct, is characterised by a strong dominance of warm tones due to the prominence of red hues, both in 4K and HD material. The Colour Checker test confirms these errors — deviations in samples can be seen in improper shades. As for brightness characteristics, the gamma responsible for HD material shows values below 2.4, which leads to some screen brightness. Meanwhile, the EOTF curve shows the television's problems with displaying small light elements, as confirmed by the previously described paragraphs.

TCL A300 offers several picture modes, but without a doubt, the movie mode performs the best. Unfortunately, even though it is the best option available, it is not free from errors. Both in HD and HDR content, the image has a noticeably too warm hue – it has a slight pink tint, which is particularly noticeable in snowy scenes. Instead of pure white, we get a pinkish coating that spoils the natural perception of colours.

The management of brightness is also lacking. In the case of older HD materials, the image often seems too dark – confirmed by an elevated gamma value. Conversely, with HDR content, the effect is the opposite – the image is overly bright, as we observed in scenes from the film Pan. Such a lack of consistency also affects colour accuracy – a test with a ColorChecker showed that many samples clearly deviate from reference values.

Fortunately, TCL allows for manual adjustment of settings, so we decided to check how the television would perform after our professional calibration. The effects of this adjustment are described below.

Hisense TVs offer a range of image correction tools that allow you to adjust settings to your own preferences, which is why we decided to use these capabilities to bring the image quality closer to reference standards. In terms of white balance, we were able to eliminate the dominance of red, resulting in more neutral colours, which allowed for a more realistic image in both 4K and HD content. We noticed a similar improvement in brightness characteristics. The gamma, which previously led to excessive brightness on the screen, has been corrected, contributing to better detail reproduction in darker areas of the image while maintaining natural tonal balance.

However, the biggest challenge was calibrating the EOTF curve, which is responsible for brightness in 4K content. At first glance, the EOTF value looked almost perfect, but detailed tests revealed somewhat different results. When we looked closer — especially using the filter on the right side of the EOTF chart — we noticed how the TV manipulated 4K film content, often significantly boosting brightness. This effect was particularly noticeable in scenes from films like Pan and Billy Lynn, where the TV attempted to artificially increase the brightness of elements, impacting their naturalness. Despite these imperfections, the calibration yielded positive results, especially in terms of tonal improvement. For most users, the end result should be satisfying, particularly if they are looking to bring image quality closer to professional reference standards.

After our professional calibration, the TCL A300 has literally been given a new lease on life. The image has stopped being too warm, and the colours finally look as they should – as confirmed by the ColorChecker test, where the colour samples finally started hitting their marks, at least to some reasonable degree. It was also possible to partially correct the brightness management – the image is now more balanced and less "wobbly" between different types of content. Of course, certain limitations can't be bypassed – a slightly visible blooming effect still occurs, but that's a characteristic of the technology, not something that can be eliminated even after professional settings.

Generally: after calibration, the A300 looks significantly better and gains a whole new quality.

When it comes to smoothing tonal transitions, despite the presence of the "Smooth and Gradient Image" feature in the test sequence, we did not notice that the feature added anything — we recommend turning it off. As for upscaling, the television handled our model quite well, and the branches in the background are not overly jagged — the image appears quite plasticky. However, it has been slightly cropped by the so-called overscan.

TCL A300 handles tonal transitions in high-quality films very well, but the question arises – how does it perform with weaker materials? The TV is equipped with a tonal smoothing feature; however, its effectiveness can be described in one word: “random”. In one scene, it may work and improve the gradation, but when turned off… the effect remains the same. There is a lack of consistency and predictability here.

Image scaling is also not one of A300's strong points. On the test pattern, the main character actually looked better than on the raw signal, but with thin lines – like fonts or background details – there was noticeable jaggedness and aliasing. On the plus side, the TV does not cut off the image and has no issues with overscan, but the overall quality of scaling is rather average.

Hisense U7NQ has a refresh rate of 144 Hz, which definitely enhances motion smoothness. For movie enthusiasts, there are two features available: judder reduction and motion blur reduction. The judder reduction function minimises the effect of so-called judder, that is, unpleasant image jumps, particularly noticeable at lower frame rates. Meanwhile, motion blur reduction helps to sharpen fast-moving objects, which is useful when watching dynamic action scenes.

When it comes to trailing, the television has a decent response time, which means excessive trailing is not visible, except in specific situations, such as the test with the alien on a dark background. In such cases, slight artifacts may appear, but overall the television handles dynamic images well, providing satisfying motion quality.

TCL A300 is equipped with a 144 Hz panel, which should instantly satisfy virtually everyone - both gamers and sports fans. Motion is fluid and the image is clear even during fast scenes. Additionally, the television offers a motion enhancement feature called "Motion," where we find two sliders on a 10-point scale. These allow you to adjust the effect to your own preferences - from a classic, filmic look with visible frames to a very smooth (though already unnatural) image reminiscent of a soap opera effect. This way, everyone can find a setting that suits them.

Hisense U7NQ offers everything a gamer might need for comfortable gameplay. The TV supports a refresh rate of 144 Hz, providing an extremely smooth image, especially in dynamic action games. The VRR (variable refresh rate) feature ensures the image adapts to varying frames per second, eliminating stuttering and tearing. Additionally, there is an ALLM (automatic low latency mode) function that automatically switches the TV into game mode, minimising input lag.

The TV also supports Dolby Vision, which is particularly important for gamers who value high contrast and rich colours in games that support this format. The Hisense U7NQ also features a Game Bar, allowing quick access to key settings during gameplay, as well as support for G-Sync technology, further reducing image tearing.

Unfortunately, despite its wide range of features, it lacks support for the most popular HDR format in gaming — HGiG. This may be disappointing for gamers who expect optimal detail reproduction in HDR scenes. Nevertheless, the remaining features make the Hisense U7NQ a solid choice for any console gaming enthusiast.

The TCL A300 is a television designed not only to transport us to a digital art museum but also into the full-fledged world of gaming. It offers practically everything you can expect from gaming hardware: two full-bandwidth HDMI 2.1 ports, 144 Hz refresh rate, support for VRR and ALLM.

It also deserves credit for the proper implementation of the HGIG mode – something that competing Hisense sometimes struggles with. The television handles lower resolutions (e.g., Full HD) with ease while maintaining high refresh rates, which will be appreciated by owners of older consoles or PCs.

Additionally, there's an attractive and clear GameBar that facilitates quick access to settings for gamers. The A300 is indeed well-prepared for gaming at the highest level – it’s just a shame that issues with ghosting somewhat detract from its overall appeal as a gaming device.