Hisense E7NQ PRO vs Hisense U7Q PRO

Based on the luminance chart, which indicates around 550 nits, it can be considered that Hisense E7NQ PRO theoretically has the potential to somewhat "enchant" us with its HDR image. Testing various scenes from movies, we noticed that the television continually tries to balance between maintaining appropriate brightness and preserving the deepest blacks. In favourable conditions – such as in a scene from “The Meg”, where the screen is flooded with bright light – this brightness can indeed impress us. At such moments, we feel that HDR actually adds that "something" to the image. Unfortunately, when difficult shots with fine, bright elements on a dark background appear on the screen, the situation looks much worse. Brightness then drops to 200-300 nits, which is definitely too little to really distinguish HDR from standard SDR.

It is clear that the television is trying, but the hardware limitations – mainly the small number of local dimming zones – prevent it from fully spreading its wings. The end result can therefore be quite inconsistent and as average as the contrast tests. On the plus side, it deserves credit for its impressive coverage of the DCI-P3 colour gamut at 97%. This allows the television to present a truly wide range of colours, which, in the right scenes, can give us at least a glimpse of the real HDR effect. It’s just a shame that the whole picture isn't complemented by better control of brightness and contrast.

U7Q PRO is truly a bright television. In synthetic tests, it achieved over 1500 nits, which is an outstanding result for this price bracket. Such brightness – at least in theory – allows it to display HDR content as intended by the creators, even in more demanding scenes with strong lighting. In practice, it performs very well, but not always perfectly. In bright scenes with large areas – like the test screen with intense sunlight from the film "Pan" – the U7Q PRO makes a huge impression. It can even dazzle with its light, which is definitely an advantage in the context of HDR content. Unfortunately, it doesn’t always manage to maintain this when there are many small bright details on a dark background. In such moments, the local dimming algorithms tend to dim some bright elements to maintain good blacks – and the side effect is that some details simply vanish from the frame. This is a classic compromise in mini-LED televisions – and the U7Q PRO is no exception. With such a large number of dimming zones, however, one could have hoped for a slightly more mature algorithm responsible for their control. Fortunately, the overall perception of HDR content is very positive. The U7Q PRO is not only bright but also colourful, thanks to the PFS LED (QLED) coating, the coverage of the DCI-P3 colour palette is at 95%, and BT.2020 around 73%.

When we took our copy of Hisense E7NQ PRO out of the box, we immediately started checking the available picture modes. Among them, the Filmmaker mode seemed the most promising, although it wasn't without its flaws. With standard SDR content, we noticed a clear tendency to overemphasise red, making the picture appear unnaturally warm. This was particularly evident in the comparison photo attached below. Conversely, when we switched to HDR content, the situation took a turn in the opposite direction. This time, blue was dominant, and there was hardly any red, resulting in a cool, at times almost "store-like" appearance — although not as drastic as in modes specifically designed for showcasing in displays. As a result, in our tests assessing colour reproduction, these disturbances in colour balance led to significant errors.

Additionally, the television had trouble reproducing brightness characteristics. At lower resolutions, it clearly brightened the darkest elements of the image, and with HDR content, the brightness curve (eotf) simply wouldn't align as it should. Initially, the television excessively darkened the smallest details, only to then over-brighten larger areas. Fortunately, the E7NQ PRO provides us with a lot of calibration tools, so knowing there was potential within it, we decided to take matters into our own hands and try to set it up to eliminate these issues.

We tested the U7Q PRO in the best possible picture mode that this model offers – Filmmaker Mode. And indeed, this mode performs the best in terms of colour reproduction. But that doesn’t mean it’s perfect. In our test unit, both in SDR and HDR content, the image had a slightly cooler tone. The white balance was shifted towards blue, which made the overall image feel a bit "cooler." It may not be glaring, but it is definitely noticeable – particularly on white backgrounds, which instead of being neutral, seemed slightly bluish. Additionally – as we mentioned earlier – the television has a tendency to slightly brighten and oversaturate the image, which is also confirmed by the gamma and EOTF charts. All of this together means that without calibration, the image may appear somewhat unnatural – too cool, with slightly exaggerated dynamics. That’s why we decided to perform our own calibration – and you can see its effects and charts below.

Thanks to the tools available in E7NQ PRO, we've managed to squeeze a pretty decent image out of it, especially with lower quality content. After fine-tuning the white balance of the SDR materials, the colours look much more natural, and what we see on the screen seems closer to the vision the producer intended to present. Additionally, we've improved the brightness characteristics (Gamma), so the TV no longer tends to over-brighten, and everything looks noticeably better than before our intervention.

With HDR materials, we also achieved some improvements, although it's not as rosy here. Yes, the white balance has approached an acceptable level, but the problem lies elsewhere. It's about the EOTF curve, which is how the TV manages brightness and tonality of the image. At first glance, one might think that the biggest issue concerns only the mid-tones, which are overly brightened. However, after more detailed testing and activating the EOTF curve visualisation filters, it becomes clear that the receiver has a tendency to brighten the entire screen. This seems to be a limitation due to the small number of local dimming zones and generally modest brightness management capabilities. Such hardware limitations are simply insurmountable. Nonetheless, after our calibration, the image is noticeably better than at the start. One just needs to be aware that in terms of contrast and brightness management, this model has its limits, which even a good calibration cannot fully overcome.

Thanks to calibration, we've managed to tame the white balance in SDR and HDR content. For SDR material, the effect is really quite good – the image becomes neutral, cohesive, and simply pleasant to watch. Everything looks the way it should.

HDR performs a bit worse. Although the white balance looks correct and overall the image gains naturalness, unfortunately, the delta E errors are still noticeable. Why? Because Hisense's U7Q PRO model does not give us full control over how the television manages brightness in HDR mode. And this is where the limitation arises. When we look at the EOTF curve for HDR content, it clearly shows what we mentioned earlier – at the beginning of the graph, there’s a noticeable drop, meaning the television darkens the smallest portions more than it should. On the other hand, those brightest elements can be overly bright. As a result, some details are lost, others are too aggressive, and overall control over brightness doesn't always align with what we’re trying to achieve during calibration.

Does the image look better after calibration? Definitely, yes, in terms of colour. But when it comes to brightness management in HDR, one must accept that the Hisense U7Q PRO will still do it in its own way.

When it comes to the tonal transition smoothing function in lower quality materials, the “smooth and gradient image” feature in Hisense E7NQ PRO unfortunately does not impress. At the lowest setting, the change is barely noticeable – it's more of a cosmetic improvement. Switching to “Medium” mode does produce a noticeable effect, but it's still nothing special, and the TV starts to excessively interfere with other elements of the image, which can look unnatural.

Image scaling is also rather average. On the test screen, where a portrait of a model and text are displayed, there are slight frays at the edges, making the overall presentation less smooth and aesthetic than we would expect in this class of device. It's just hard to talk about really effective improvement of lower resolution quality here.

If someone happens to come across older materials where the banding issue arises – Hisense has a solution for that. In the U7Q PRO, we find a feature called "Smooth and Gradient Picture". Set to the "Medium" level, it works really well – eliminating most gradient problems without smoothing the entire image like a blur in Photoshop. 😉 Film grain remains, details don't disappear – that's exactly how it should work. Well done on the implementation!

As for scaling weaker materials, it's simply good. It's not at the level of the most expensive TVs with advanced upscaling, but older content looks good. There is some minor banding at very low resolutions, but that's perfectly normal and hard to avoid. On the plus side – even with the oldest materials, there is no overscan effect, the image isn't cropped or artificially stretched.

Thanks to the use of a 144 Hz panel, E7NQ PRO performs exceptionally well with almost any type of content. Whether we're watching fast-paced matches, dynamic games or action films – the fluidity of motion leaves a good impression. When it comes to movies, the manufacturer has equipped the TV with two key tools: “motion blur reduction” and “judder reduction.” Each of these functions can be adjusted on a scale from 1 to 10.

At lower values, the processing is subtle, barely noticeable, and gently smooths motion without ruining the cinematic character of the image. The higher we move up the scale, the more clearly the TV interferes with the presented material, smoothing motion more aggressively, thereby minimising any judders or micro-cuts. Conversely, the highest settings can resemble the so-called “soap opera effect,” which makes the image look overly smooth, slightly losing its cinematic atmosphere. Thanks to this scale, however, we can find a happy medium, adjusting motion fluidity to our own preferences.

“Speed” – this word was most frequently mentioned during our tests of the U7Q PRO. The television is equipped with a 165 Hz panel, which in itself is impressive – especially considering we’re talking about a mid-range model. Of course, PC gamers will benefit the most from its full capabilities, but even during everyday viewing, it’s clear that this is a fast and efficient panel. Like most modern televisions, the U7Q PRO can also enhance the smoothness of films that were originally recorded at 24 frames. In the menu, we find a slider that allows us to adjust the effect to our own preferences – from a more cinematic feel, with subtle motion, to a stronger smoothing with the characteristic “soap opera effect.”

If we sometimes like to turn on the console and immerse ourselves in the world of games for long hours, E7NQ PRO can make a really good impression. Thanks to the 144 Hz refresh rate, the gameplay is surprisingly smooth, and support for HDMI 2.1 and VRR ensures that the image doesn't "tear" even during the most dynamic actions. Additionally, there's ALLM, which automatically sets the lowest latency as soon as we switch to the console – so we don’t have to fiddle around in the options ourselves.

A big plus is also the ability to launch games in Dolby Vision, which makes colors and contrast simply look better. Hisense has also included a clear "gamebar," allowing us to continuously monitor the key parameters and change settings without leaving the game. The only thing we might slightly regret is the lack of HGIG support. It may not be a crucial element, but for some gamers, it can matter if they aim for the most faithful reproduction of the creators' vision. Nevertheless, in practice, the E7NQ PRO performs excellently and delivers truly enjoyable gaming experiences.

Hisense U7Q PRO is a TV that seems to have been designed with gamers in mind. We have practically everything that can be expected from a gaming screen: variable refresh rate (VRR), automatic mode (ALLM), and as many as four HDMI 2.1b ports with full bandwidth of 48 Gb/s. Additionally, there’s a clear and quite functional Game Bar, as well as a well-implemented Dolby Vision GAMING mode that works seamlessly with Xbox Series S and X consoles.

Sounds like the ideal? Well, almost. Unfortunately, Hisense has still not implemented the HGiG feature, which is the system's tone mapping limitation on the TV's end. This means that when configuring HDR brightness on the console, we do it “by eye” or look for settings in online guides, as the screen does not display its actual brightness range. It’s a shame – because HGiG makes it easier to match the console to the TV and helps avoid overexposed or too dark scenes in HDR games.

Fortunately, the other elements work very well. Input lag is low, responsiveness is excellent, and the handling of other features is faultless. And although not everything worked perfectly, the U7Q PRO can still be confidently recommended to gamers.