Spotify is spreading its wings – after Mix, it's time for private messages!

Spotify isn't slowing down. Following the recent introduction of the Mix feature, which allows users to mix playlists and create smooth transitions between tracks, the platform is adding another new feature. This time it's about direct messages (DMs) – a solution designed to make sharing music, podcasts, and audiobooks even easier.

Messages for Free and Premium

A new feature will be available to both free users and paid Premium accounts. Spotify has announced that Messages will be rolled out in selected countries from this week and will appear on mobile devices for individuals aged 16 and over.

Accessing messages is simple – just click the sharing icon in the Now Playing view while listening to a song, podcast, or audiobook, and select a friend. Importantly, you will be able to chat not only with those on the same Spotify plan but also with those you have previously collaborated with on creating Blends, Jams, or Collaborative Playlists.

Everything in One Place

Spotify wants to consolidate content recommendations, which today often occur through texts or messaging apps like Messenger and WhatsApp. Now everything will be in the app – shared materials will go to the Messages inbox, hidden under the profile icon in the top left corner. This will make it much easier to find a piece or podcast that was shared after some time.

Privacy and Control

Conversations on Spotify are 1:1, support emojis, and are secured with industry-standard encryption. Users can accept or decline contact requests, block other accounts, and even completely disable the Messages feature. Additionally, it is possible to report suspicious content or entire conversations, and Spotify states that it will actively scan messages for “harmful and illegal content.”

What’s next?

It’s still unknown whether artists will gain access to Messages to directly communicate with fans. However, Spotify emphasises that the new feature is intended to complement sharing content on Instagram, WhatsApp, or TikTok, rather than replace them.

One thing is for sure – the platform has been significantly developing its app in recent months. First Mix, now messages – if these solutions are well received, they could pave the way for even more social features in the future.

Source: The Verge