TCL P7K / P79K vs Philips OLED910

When evaluating the HDR effect, we must make it clear and without marketing embellishment: the P7K/P79K is not and was never meant to be a master in this field. The maximum peak brightness that this panel can generate is only around 300 nits. This is a borderline value, a sort of thin red line between what can be considered a barely satisfactory HDR signal and what is really not much different from standard dynamic range (SDR), unfortunately leaning towards the latter. Synthetic tests found brutal confirmation in reality – our measurements taken during movie screenings showed that luminance in key bright parts of the content rarely exceeded the threshold of 200-250 nits. Therefore, this is not a television that would allow content produced in a wide tonal range to truly shine, and we must openly acknowledge that.

Unfortunately, the issue of color reproduction is presented equally restrained. Although the manufacturer positions this model in the "QLED" family, thanks to the use of a PFS LED filter, the results do not match the heightened expectations. The coverage of the wide DCI-P3 color gamut is only 86%. Compared to the market, this is at best an average result, as most devices that employ additional layers to expand the color spectrum easily achieve values at a minimum level of 90-92%.

OLED910 is simply an absurdly bright television for an OLED. All thanks to the new panel from LG Display, the Tandem RGB OLED, which Philips has dubbed its "META OLED." It is this panel that allows for over 2000 nits of brightness in films, which was previously completely unattainable in OLEDs. The way the television handles full-screen scenes drenched in bright light is also commendable. Usually, in OLEDs, brightness drops significantly, but here it remains at an excellent level - around 1400 nits. These are almost reference values, and combined with the great color gamut reproduction at 99% DCI P3 and 82% BT.2020, it gives us an HDR effect that can confidently be called one of the best in the world.

Every reliable image quality assessment must begin by selecting the most optimal factory mode. In the case of the tested model P7K/P79K, the choice was confidently made for the "Film" mode. It is this mode that presents an image closest to the creators' intentions, avoiding both the exaggerated brightness of dynamic mode and the excessive dimming known from eco settings. And it must be admitted that, for a device in this price range, the factory calibration is surprisingly decent, although it is not free from a few stumbles. The most noticeable flaw turned out to be an imperfectly adjusted white balance. A slight dominance of the blue component gives the image a subtly cool, chilly character, thus deviating from the exemplary neutrality that the director wanted to show us. The television performs much better in reproducing the grayscale in a standard dynamic range – the gamma curve is executed almost perfectly. A minor reservation can only be made for the darkest parts of the image, where a slight deviation from the norm causes a loss of some detail in the shadows. The most serious challenge for TCL's software, however, was the interpretation of the HDR signal, which is illustrated by the EOTF curve. The television follows its own, rather free path here – the darkest details are disproportionately brightened, followed by a noticeable slowdown in brightness increase for midtones. Fortunately, most of these imperfections are software-related issues that can be eliminated. With this thought in mind, we proceeded to the professional calibration process.

Unfortunately, when it comes to color reproduction right out of the box, the Filmmaker mode on the OLED910 performs poorly. The television overly emphasizes the color blue, and at times it almost looks like a store mode. It gives the impression that the manufacturer hasn't quite calibrated the device properly. The result is that colors look unnatural, and the overall effect resembles a somewhat exaggerated display from a market showcase. HDR content looks much better, where aside from a slight loss of detail in blacks, it's hard to find fault with anything. The problem is that in everyday viewing, it is the SDR materials that matter the most – and on the OLED910, they simply look bad and are far from what we would expect from a television of this class.

The calibration process turned out to be a home run, especially in the context of standard dynamic range (SDR) content. We successfully managed to eliminate the TV's tendency to emphasize cool tones, restoring the whites to their natural neutrality. Furthermore, precise adjustments allowed us to correct a slight error in the gamma curve, so the darkest areas of the image regained their proper depth, without a trace of unnatural brightening. The effects are measurable and impressive – in the ColorChecker test, the vast majority of color reproduction errors fell below the perceptual threshold, achieving a deltaE value below 2. This is a result that would not shame much more expensive constructions. Unfortunately, in the case of HDR content, we hit a wall in the form of the inherent limitations of the panel itself. And although we managed to bring the colors in line, the software's specifics mean that the TV still adapts brightness in its own way, as evidenced by the persistent, non-standard EOTF curve. In summary, calibration brings tremendous added value, but one must be aware that it cannot overcome certain physical barriers. A slight boost in black levels, resulting from the lack of local dimming, and limited peak brightness mean that HDR content will not always be able to showcase its full potential. This is simply not the main task of this display; its true strength, especially after professional tuning, lies in the viewing of SDR materials.

Fortunately, it quickly turned out that it was not the panel that was responsible for the issues, but rather the way Philips had calibrated the OLED910 from the factory. After calibration, the television displayed its full potential, and only then could we see what the new panels produced by LG Display were truly capable of. We primarily corrected the white balance and brightness characteristics, which allowed us to tame the excessive blue and give the image a natural look. The final effect can be described as excellent. Errors on the Color Checker palette rarely exceeded a value of 3, which in practice means an image close to perfection and colors presented in accordance with the creators' intentions. In SDR content, the effect was remarkable, and in HDR, the improvement was even more noticeable – gradients became cleaner, and colors fuller and more believable. After calibration, the OLED910 transformed from a disappointing television into equipment that can easily be called reference-level in terms of color reproduction.

After a series of harsh evaluations, fortunately, the time comes for praise, and this is due to the TCL AiPQ image processor for its work in digital processing and content scaling. It should be noted right away that we are not talking about the level known from flagship designs; nevertheless, in the price segment represented by the P7K/P79K, the results achieved are more than solid. The feature that smooths tonal transitions performs particularly well, effectively eliminating posterization, which are the characteristic bands often visible in materials with higher compression, such as from the YouTube service. The algorithm can elegantly remove unwanted gradients, which ultimately looks really good. The television also competently handles upscaling, which is the task of raising low-resolution materials to 4K standard. The output image, although it may seem a bit too sharp out of the box, fortunately, is not a problem. The software allows for easy adjustment of this parameter using a sharpness slider, so the final appearance can be easily tailored to personal preferences.

The previously visible color artifacts can largely be eliminated thanks to a feature called "distortion reduction." Similar to the OLED820, it's best to set it to a medium level, as it then produces quite decent results – smoothing out unwanted tonal transitions while not taking away too many details from the image. Although there may be times when the effect is a bit too aggressive, it can generally be considered a useful feature for everyday viewing.

As for image scaling, the OLED910 performs really well. The test material with the model had a characteristic soft look typical of Philips – at times even too soft – but the sharpness slider can be adjusted at any moment to tailor the image to personal preferences. It's also worth noting that the TV has no issues with overscan, which still occurs in some competing models. It's a small detail, but it's pleasing because it means that all content, even the oldest, is displayed as it should be.

The issue of fluidity and sharpness of the image in motion is inextricably linked to the fundamental parameter of the panel, and in the case of the TCL P7K/P79K, we are dealing with a panel that has a native refresh rate of 60 Hz. This specification already defines its capabilities and makes it difficult to unequivocally recommend it to enthusiasts of dynamic sports broadcasts. During rapid camera movements, the image loses sharpness, and the panel itself also shows a slight tendency to blur, which may be noticeable to more sensitive viewers. Fortunately, not everything in this aspect has been left to chance. The manufacturer has implemented a simple motion smoothing system, which is primarily used in film materials recorded at 24 or 30 frames per second. Thanks to a dedicated slider, the user can independently decide on the final character of the motion – from a fully cinematic, slightly juddery image to achieving a very smooth, almost theatrical effect. It is a simple yet effective tool that allows users to tailor the viewing experience to their own preferences.

The OLED910 is a television with a refresh rate of 144 Hz. It's a bit disappointing that Philips didn't choose 165 Hz, because we know that the panel used in it is capable of that. On the other hand, such a bonus would mainly benefit PC gamers, as in everyday use, the most important refresh rate is 120 Hz, which is fully sufficient. Combined with the advantages of an OLED panel – lightning-fast pixel response time and no motion blur, the image is impeccably sharp and fast, even in dynamic action scenes. Kudos also goes to Philips' traditional motion smoother called "Motion Style." We can easily adjust it to our preferences: the "Smoothness" slider is for movies and allows you to choose between a more "frame-like," cinematic character and a smooth, theatrical image. Meanwhile, the "Blur Reduction" slider is for sports; it is worth setting it to the maximum value here to ensure that the image is clear and distinct during very fast shots.

Although on paper the native 4K@60Hz matrix might suggest that the TCL P7K/P79K is not a TV tailored for gamers, the reality turns out to be surprisingly different. On the contrary, the manufacturer has ensured a rich package of features that make it a very friendly companion for next-generation consoles. Onboard, we find key technologies such as ALLM, which provides automatic switching to low-latency mode, and VRR, or variable refresh rate, which eliminates screen tearing. The list is completed by support for Dolby Vision Gaming and a simple yet functional Game Bar. However, the real and extremely pleasant surprise is something else. It turns out that the TV easily supports high refresh rate signals of 120 Hz, but at lower resolutions – 1080p and 1440p. This is fantastic news for console owners who know full well how rarely games run in native 4K at a full 120 frames per second. The ability to choose between higher resolution and doubled smoothness is therefore an extremely sensible compromise.

In summary, although the P7K/P79K may not be the target screen for the most avid tournament gamers, it offers a package of options for the casual or occasional console user that is hard to find among many competitors at this price point.

The OLED910 is excellent for gaming. It supports 144 Hz, so if someone has a powerful PC, they can easily take advantage of that potential. On consoles, 120 Hz is the most important, and everything works perfectly here. There is VRR, an automatic game mode, and even Dolby Vision in games along with an HGiG mode, so we actually get a full package of gaming features. Philips also added a Game Bar, which is a quick menu that shows basic information and allows you to enable a few useful things. It may not look as modern as the competition, but it works and serves its purpose. The only downside is the number of HDMI 2.1 ports. There are only two, which can be somewhat disappointing for a TV in this class. If someone is connecting two consoles and something additional to eARC - like a soundbar (which doesn't make much sense in this model, but we'll discuss that in the sound section), they'll need to figure things out a bit more. Other than that, the OLED910 has everything we expect from a gaming TV.