Sony X85L vs Hisense E7Q / E79Q

The Sony X85L TV offers solid HDR performance with a brightness level of 750 nits, which is sufficient to enjoy vivid effects. In scenes of moderate difficulty, such as the first, third, or fifth test scenes, a brightness of around 600 nits allows one to fully experience the HDR effect. Unfortunately, in more demanding segments, such as the scene from the movie Sicario 2, the TV shows its limitations. Drops in brightness to 250 nits make the HDR effect lose its impressive quality and resemble regular SDR instead. Nevertheless, it is worth highlighting the very good coverage of the DCI-P3 color palette at 95%, which definitely deserves praise and positively affects the overall image quality.

Hisense E7Q / E79Q is a television with average brightness, whose peak luminance level is around 350-380 nits. This is an absolute minimum that allows for watching HDR content in a way that is close to the creators' intentions, although without a clear "wow" effect. The results of synthetic tests on white images have been confirmed in practice – in movie scenes, the bright parts of the image are stable and fairly uniform, but it is hard to speak of a true "lighting impact" here. In everyday use, for example, while watching Netflix or YouTube, the HDR effect is acceptable and is completely sufficient for most users. However, it must be stated clearly – this is not the level of top screens, and one should not expect that at this price point. Fortunately, the Hisense E7Q / E79Q has an advantage that allows it to gain quite a few points: it is a PFS LED QLED panel, utilizing an additional phosphor layer that improves color reproduction. The measured range of the DCI-P3 palette is around 92%, which means that the colors in most scenes are vibrant, well-saturated, and pleasing to the eye, especially for this price range.

The Sony X85L television was tested in IMAX Enhanced mode, which, although associated with world-class cinema, does not guarantee an image that aligns with the director's vision. The main issue is the white balance – there is a noticeable strong dominance of blue color and significant lack of red. As a result, the image becomes unnaturally cool and appears artificial. The color reproduction errors were confirmed by the Colour Checker test, which showed significant discrepancies – colors were "scattered" like shots from a rifle, and only a few samples hit the target values. This clearly shows that the precision of color reproduction leaves much to be desired.

The brightness of the image is one of the positive features of the TV. The gamma for HD content is at an acceptable level, although there are minor errors, but generally, it is quite good. However, the brightness characteristics for 4K materials remain an issue, controlled by the EOTF curve. It is evident that very small, bright elements of the image are too dim, which is a result of the limited number of dimming zones due to the design of the television.

In Filmmaker mode, the Hisense E7Q / E79Q television was able to really surprise positively. Even after the first measurements, it turned out that the white balance is quite well calibrated, and the only minor deviation was a slight tendency toward a purple hue, which we mentioned earlier. However, this did not significantly affect the overall character of the image – it remained coherent and pleasant to perceive. A much larger problem turned out to be the brightness characteristics (gamma) in SDR content and the EOTF curve in HDR films. The television clearly brightened the image, flattening the contrast and taking away its depth. Gamma values could drop from the reference 2.4 down to about 1.9, making the image appear as if it were covered with a thin, milky layer. Fortunately, this is a problem that can be relatively easily corrected through calibration.

Thanks to the use of calibration tools offered by Sony X85L, the image quality has been significantly improved. After calibration, the white balance for HD content is much more stable, making colors look more natural and the image gains authenticity. Although it is not perfect, these changes allow viewers to enjoy a more realistic representation of colors, eliminating the earlier cool tone. The gamma, which already performed decently, has been adjusted to an even better version. As a result, tonal transitions and brightness are more consistent, positively affecting the depth and detail of the image.

As for 4K content, despite efforts, the white balance still struggles with a deficiency of red, which can result in overly warm colors in some scenes. Synthetic tests showed that the EOTF curve in HDR is quite stable, with a slight boost in mid-bright scenes. However, in real film materials, the TV can still be too bright with fine, light details, which is a result of the limitations of large local dimming technology.

Nonetheless, calibration has brought significant benefits, particularly in color accuracy, improving overall image quality and providing a more natural and cohesive directorial vision.

The biggest beneficiary of calibration for the Hisense E7Q / E79Q turned out to be the SDR mode without a doubt. It managed to achieve nearly perfect picture quality – most errors in the Color Checker test dropped below a value of 3, and often even below 2, which is a remarkable result for this class of equipment. The greatest improvement came from aligning the brightness characteristic (gamma), making the picture no longer look washed out and regaining its natural depth. In HDR content, colors were also improved, and the purple tint we mentioned earlier was eliminated, but errors in the Color Checker measurements were still noticeable. This is due to the fact that – as is often the case with Hisense televisions – the screen manipulates brightness quite strongly, oversaturating some colors. This was also indicated by the EOTF curve, which was slightly above the reference values, suggesting these minor problems with excessive brightening. Despite this flaw and the construction limitations that arise with HDR content, the Hisense E7Q / E79Q gained a lot after calibration. In everyday use, the television presents a cohesive, natural, and pleasant-to-the-eye picture, and the difference compared to factory settings is truly vast.

In terms of smoothing tonal transitions, the Sony X85L television does not offer any dedicated enhancement options, which is a downside. On the other hand, image scaling performs quite well – the television adds a bit of artificial sharpness, which can make details such as tree branches more pronounced, although sometimes with noticeable jaggedness. This type of effect may appeal to some viewers who prefer a more detailed image.

In the case of Hisense E7Q / E79Q, upscaling and digital image processing are not the strongest features of this television. It is clear that the manufacturer opted for simplicity rather than advanced image processing algorithms. The television does not offer any functions for smoothing tonal transitions or systems for improving image clarity, which means that lower resolution materials simply look very raw. On the screen, subtle compression edges can be noticed, which better processors in other models can effectively hide.

During tests of HD materials, we noticed that the E7Q tries to artificially enhance detail, which sometimes works and sometimes has the opposite effect – the image becomes soft, slightly smeared, at times even "watery." There is no aggressive sharpening that ruins naturalness, but there is also no finesse in detailing that better image processors offer.

The Sony X85L, equipped with a 120 Hz panel, will meet the expectations of a wide range of users – from sports and gaming fans to movie buffs. Movie enthusiasts will surely appreciate the presence of one of the best motion smoothing systems, Motionflow. This system offers adjustment via smoothness and clarity sliders – smoothness is responsible for motion fluidity, eliminating stutter, while clarity enhances the sharpness of fast scenes, reducing blur.

Hisense E7Q / E79Q is a television with a 60 Hz screen, so 4K sports fans may feel a slight disappointment – we simply won't see such smooth images here as in more expensive models with higher refresh rates. Fortunately, when it comes to movies, the situation is much better. Cinematic materials recorded at 24 frames per second can be displayed here using a motion smoothing feature, allowing the user to adjust the image to their preferences – more cinematic with a visible frame or smoother, in a theatrical style.

Sony X85L offers quite a solid set of features for gamers, making it an attractive choice for gaming enthusiasts. First and foremost, the TV has a 120 Hz panel, translating to smooth and dynamic image display, ideal for both fast-paced action games and more demanding sports titles. It is equipped with two HDMI 2.1 ports with full bandwidth of 48 Gb/s, allowing for the full utilization of next-gen console capabilities. Additionally, the Sony X85L supports VRR (Variable Refresh Rate) technology, which helps reduce stuttering and artifacts during gameplay, providing a fluid experience. The TV also supports G-Sync, which is particularly beneficial for gamers using NVIDIA graphics cards, allowing for screen refresh rate synchronization with GPU performance, eliminating the tearing effect. It is worth mentioning the Game Bar feature, which facilitates quick access to essential gaming-related settings such as VRR, brightness levels, and display modes, making it convenient and useful during gameplay.

However, there are certain limitations. The TV does not support HGiG, which may be a downside for some gamers, as HGiG optimizes HDR effect rendering in games, providing a more authentic visual experience. Additionally, while Dolby Vision mode is available, it is not practical for gaming due to very high input lag.

Hisense E7Q / E79Q is truly a successful television for gamers, even though it doesn't support 4K signal at 120 Hz. However, the manufacturer has included a set of features that until recently could only be found in more expensive models. There is ALLM, or automatic switching to low-latency mode, which allows the television to activate game mode with very low input lag. We also have VRR, functioning up to 60 Hz – this may not seem impressive on paper, but in practice, it is fully sufficient, as most games on consoles do not exceed this limit. All these settings can be quickly found in the Game Bar panel, a convenient menu created specifically for gamers. From this level, you can change picture modes, turn on a frame rate counter, or even… a crosshair on the screen – in the Vidaa system humorously named "target point," which is a result of awkward translation by the Chinese manufacturer.

Particularly praiseworthy is the ability to play in 1080p at 120 Hz, which realistically improves the smoothness and responsiveness of the image. This way, if someone wants to play a few titles at a higher refresh rate, they can simply lower the resolution and enjoy significantly smoother motion. Despite the lack of 4K@120Hz, Hisense E7Q / E79Q really performs well as a television for gamers – especially those who are not looking for perfection, but a solid and fast screen for everyday gaming.