Sharp GP7 vs Hisense E7Q / E79Q

In terms of HDR, the Sharp GP7 can pleasantly surprise us. The maximum brightness around 500 nits is the threshold at which the real advantages of high dynamic range become visible. During our tests, we achieved stable values between 430 and 500 nits, which translated to clearer distinction of elements in both bright and slightly darker scenes. Additionally, there is a DCI-P3 color gamut coverage of around 95%, which allows for vibrant, visually pleasing colors. Of course, this is not the highest league, but for this price range – a big plus.

Hisense E7Q / E79Q is a television with average brightness, whose peak luminance level is around 350-380 nits. This is an absolute minimum that allows for watching HDR content in a way that is close to the creators' intentions, although without a clear "wow" effect. The results of synthetic tests on white images have been confirmed in practice – in movie scenes, the bright parts of the image are stable and fairly uniform, but it is hard to speak of a true "lighting impact" here. In everyday use, for example, while watching Netflix or YouTube, the HDR effect is acceptable and is completely sufficient for most users. However, it must be stated clearly – this is not the level of top screens, and one should not expect that at this price point. Fortunately, the Hisense E7Q / E79Q has an advantage that allows it to gain quite a few points: it is a PFS LED QLED panel, utilizing an additional phosphor layer that improves color reproduction. The measured range of the DCI-P3 palette is around 92%, which means that the colors in most scenes are vibrant, well-saturated, and pleasing to the eye, especially for this price range.

Upon taking it out of the box, in movie mode, the GP7 doesn’t perform badly at all. In HD materials, we noticed slight disturbances in white balance – drops in red and blue, which made the image have a slightly greenish tint. This is visible, for example, on the faces of characters, which become less three-dimensional. The gamma is somewhat brightened in places, resulting in less deep blacks. In 4K HDR content, a cooler, bluish tone additionally emerges, making colors appear less natural. On the other hand, looking from the "out of the box" perspective, these settings are not bad – just minor adjustments are needed, and we will try to improve them with special tools.

In Filmmaker mode, the Hisense E7Q / E79Q television was able to really surprise positively. Even after the first measurements, it turned out that the white balance is quite well calibrated, and the only minor deviation was a slight tendency toward a purple hue, which we mentioned earlier. However, this did not significantly affect the overall character of the image – it remained coherent and pleasant to perceive. A much larger problem turned out to be the brightness characteristics (gamma) in SDR content and the EOTF curve in HDR films. The television clearly brightened the image, flattening the contrast and taking away its depth. Gamma values could drop from the reference 2.4 down to about 1.9, making the image appear as if it were covered with a thin, milky layer. Fortunately, this is a problem that can be relatively easily corrected through calibration.

Calibration really makes a difference in GP7. After implementing the adjustments, we achieved a better white balance in HD content, and the colors started to look much more natural, with minimal deviations and without a clear dominance of individual colors. In 4K HDR, the change is not as spectacular, but still noticeable. The gamma has been brought to a more neutral level, although there is still a visible issue with a slight boost in the brightest details on the screen. The lack of control over dynamic tone mapping limits our maneuvering room, but nonetheless, this is a significant step forward compared to the factory settings.

The biggest beneficiary of calibration for the Hisense E7Q / E79Q turned out to be the SDR mode without a doubt. It managed to achieve nearly perfect picture quality – most errors in the Color Checker test dropped below a value of 3, and often even below 2, which is a remarkable result for this class of equipment. The greatest improvement came from aligning the brightness characteristic (gamma), making the picture no longer look washed out and regaining its natural depth. In HDR content, colors were also improved, and the purple tint we mentioned earlier was eliminated, but errors in the Color Checker measurements were still noticeable. This is due to the fact that – as is often the case with Hisense televisions – the screen manipulates brightness quite strongly, oversaturating some colors. This was also indicated by the EOTF curve, which was slightly above the reference values, suggesting these minor problems with excessive brightening. Despite this flaw and the construction limitations that arise with HDR content, the Hisense E7Q / E79Q gained a lot after calibration. In everyday use, the television presents a cohesive, natural, and pleasant-to-the-eye picture, and the difference compared to factory settings is truly vast.

The TV can quite well scale lower quality content. Our test panels were well reproduced, and although there was minimal aliasing on small, delicate shapes (for example, thin branches), it still looked satisfactory. Additionally, the GP7 offers a "10-bit color reproduction" feature to smooth out tonal transitions in poor quality materials. It is useful, but at the expense of some details, which is why we recommend turning it on only when we are really watching something of poor quality.

In the case of Hisense E7Q / E79Q, upscaling and digital image processing are not the strongest features of this television. It is clear that the manufacturer opted for simplicity rather than advanced image processing algorithms. The television does not offer any functions for smoothing tonal transitions or systems for improving image clarity, which means that lower resolution materials simply look very raw. On the screen, subtle compression edges can be noticed, which better processors in other models can effectively hide.

During tests of HD materials, we noticed that the E7Q tries to artificially enhance detail, which sometimes works and sometimes has the opposite effect – the image becomes soft, slightly smeared, at times even "watery." There is no aggressive sharpening that ruins naturalness, but there is also no finesse in detailing that better image processors offer.

With a 60 Hz refresh rate and an average response time, it's hard to expect miraculous smoothness. In dynamic tests, like the one with the "little green man," it is evident that the image can blur and occasionally lose sharpness. For watching movies and series, this is acceptable, especially since one can use a motion smoother with three levels of adjustment. However, if we care about ultra-smooth sports broadcasts or super responsive gaming, we may feel underwhelmed.

Hisense E7Q / E79Q is a television with a 60 Hz screen, so 4K sports fans may feel a slight disappointment – we simply won't see such smooth images here as in more expensive models with higher refresh rates. Fortunately, when it comes to movies, the situation is much better. Cinematic materials recorded at 24 frames per second can be displayed here using a motion smoothing feature, allowing the user to adjust the image to their preferences – more cinematic with a visible frame or smoother, in a theatrical style.

Let's not kid ourselves – the GP7 is not a television for the most demanding console gamers. Yes, it has ALLM that will automatically switch the TV to low latency mode, but it lacks VRR or G-Sync. There is also no advanced menu to facilitate the adjustment of settings during gameplay. Dolby Vision in games? Yes, but with such high input lag that it's hard to talk about comfort. If we play occasionally and do not aim for the highest standards, we can get by, but fans of technical innovations will be disappointed.

Hisense E7Q / E79Q is truly a successful television for gamers, even though it doesn't support 4K signal at 120 Hz. However, the manufacturer has included a set of features that until recently could only be found in more expensive models. There is ALLM, or automatic switching to low-latency mode, which allows the television to activate game mode with very low input lag. We also have VRR, functioning up to 60 Hz – this may not seem impressive on paper, but in practice, it is fully sufficient, as most games on consoles do not exceed this limit. All these settings can be quickly found in the Game Bar panel, a convenient menu created specifically for gamers. From this level, you can change picture modes, turn on a frame rate counter, or even… a crosshair on the screen – in the Vidaa system humorously named "target point," which is a result of awkward translation by the Chinese manufacturer.

Particularly praiseworthy is the ability to play in 1080p at 120 Hz, which realistically improves the smoothness and responsiveness of the image. This way, if someone wants to play a few titles at a higher refresh rate, they can simply lower the resolution and enjoy significantly smoother motion. Despite the lack of 4K@120Hz, Hisense E7Q / E79Q really performs well as a television for gamers – especially those who are not looking for perfection, but a solid and fast screen for everyday gaming.