Panasonic Z95B vs Hisense E7Q / E79Q

The quality of HDR in the Panasonic Z95B belongs to the absolute elite. Thanks to the latest generation panel, named by the manufacturer Primary RGB Tandem OLED, the television can achieve over 2000 nits of brightness in movie scenes. The effect is impressive and can amaze with the intensity of light, giving a sense of contact with the screen that goes beyond previous experiences. Similar sensations accompanied us only during tests of the LG G5, Samsung S95F, or Philips OLED910. Of course, there are moments when the device's algorithms decide to limit luminance – this especially applies to full-screen bright sequences, such as the closing credits in the movie The Meg. Even then, the Z95B maintains a level of around 1500 nits, which is still a result that makes a huge impression. One can say that HDR in this model has been brought to a masterful form. A significant step forward is also visible in the reproduction of the color palette. The new tandem OLED panel does not yet match the best QD-OLED screens in terms of full gamut coverage, but the gap between these solutions has significantly narrowed. When watching movies, the differences are subtle enough that it's hard to notice them under normal conditions, and the colors remain vivid and saturated.

Hisense E7Q / E79Q is a television with average brightness, whose peak luminance level is around 350-380 nits. This is an absolute minimum that allows for watching HDR content in a way that is close to the creators' intentions, although without a clear "wow" effect. The results of synthetic tests on white images have been confirmed in practice – in movie scenes, the bright parts of the image are stable and fairly uniform, but it is hard to speak of a true "lighting impact" here. In everyday use, for example, while watching Netflix or YouTube, the HDR effect is acceptable and is completely sufficient for most users. However, it must be stated clearly – this is not the level of top screens, and one should not expect that at this price point. Fortunately, the Hisense E7Q / E79Q has an advantage that allows it to gain quite a few points: it is a PFS LED QLED panel, utilizing an additional phosphor layer that improves color reproduction. The measured range of the DCI-P3 palette is around 92%, which means that the colors in most scenes are vibrant, well-saturated, and pleasing to the eye, especially for this price range.

The factory color reproduction in Filmmaker mode, my friends, is a true phenomenon in the case of the Panasonic Z95B. I'm talking about our test unit, but the result was so good that it's hard to believe. The only detail to nitpick is a slight lack of blue in the white balance, but other than that, the television, right out of the box, displayed an image like we've never seen in factory mode. Color palette tests, Color Checker – everything pointed to values below Delta 2. This is a much lower result than the threshold of human eye perception, which means, quite frankly, that the viewer stands no chance of noticing serious deviations. It looks as if Panasonic really calibrated this model at the factory stage. Of course, we cannot rule out that we got an exceptionally well-set unit, but the result is still impressive. We are very strict in our assessments of factory calibration, and here our jaws simply dropped.

In Filmmaker mode, the Hisense E7Q / E79Q television was able to really surprise positively. Even after the first measurements, it turned out that the white balance is quite well calibrated, and the only minor deviation was a slight tendency toward a purple hue, which we mentioned earlier. However, this did not significantly affect the overall character of the image – it remained coherent and pleasant to perceive. A much larger problem turned out to be the brightness characteristics (gamma) in SDR content and the EOTF curve in HDR films. The television clearly brightened the image, flattening the contrast and taking away its depth. Gamma values could drop from the reference 2.4 down to about 1.9, making the image appear as if it were covered with a thin, milky layer. Fortunately, this is a problem that can be relatively easily corrected through calibration.

The color reproduction after calibration in the Z95B is a topic that is difficult to elaborate on for long because there simply wasn't much to be done here. A slight adjustment of the white balance was enough to eliminate the lack of blue, and at that moment the picture jumped to an almost reference level. I must admit that we haven't had such a small scope of work in a long time. If any of you are particularly observant, you might notice minimal deviations in the EOTF curve, but this is more related to the operation of the dynamic tone mapping function that we mentioned earlier. Really, this is not a flaw, but rather a feature of this solution, which intentionally changes the brightness characteristic depending on the scene. In summary, we are extremely impressed. The Panasonic Z95B is a television that already looks great right out of the box, and after calibration, it reaches a level where it is really hard for us to find anything to improve.

The biggest beneficiary of calibration for the Hisense E7Q / E79Q turned out to be the SDR mode without a doubt. It managed to achieve nearly perfect picture quality – most errors in the Color Checker test dropped below a value of 3, and often even below 2, which is a remarkable result for this class of equipment. The greatest improvement came from aligning the brightness characteristic (gamma), making the picture no longer look washed out and regaining its natural depth. In HDR content, colors were also improved, and the purple tint we mentioned earlier was eliminated, but errors in the Color Checker measurements were still noticeable. This is due to the fact that – as is often the case with Hisense televisions – the screen manipulates brightness quite strongly, oversaturating some colors. This was also indicated by the EOTF curve, which was slightly above the reference values, suggesting these minor problems with excessive brightening. Despite this flaw and the construction limitations that arise with HDR content, the Hisense E7Q / E79Q gained a lot after calibration. In everyday use, the television presents a cohesive, natural, and pleasant-to-the-eye picture, and the difference compared to factory settings is truly vast.

Let's start with what works well. The upscaling in the Z95B is at a very high level – the picture in lower resolutions is clear and sharp, with only minor drawbacks being slight aliasing in some areas of the image. It's also important that the television does not crop the material in any way and maintains its aspect ratio, which is not always an obvious fact even in 2025.

The situation is worse when it comes to digital processing. Features such as "gradation smoothing" or "block noise reduction" practically do not work – the tested material looked identical regardless of the settings. We might as well point out that this function simply doesn't exist. This is somewhat disappointing, especially since Panasonic strongly promotes its HCX Pro AI II processor, boasting of the presence of artificial intelligence that improves picture quality. Meanwhile, in such a basic matter, the television does not deliver a real effect and looks worse than one might expect from top-of-the-line equipment.

In the case of Hisense E7Q / E79Q, upscaling and digital image processing are not the strongest features of this television. It is clear that the manufacturer opted for simplicity rather than advanced image processing algorithms. The television does not offer any functions for smoothing tonal transitions or systems for improving image clarity, which means that lower resolution materials simply look very raw. On the screen, subtle compression edges can be noticed, which better processors in other models can effectively hide.

During tests of HD materials, we noticed that the E7Q tries to artificially enhance detail, which sometimes works and sometimes has the opposite effect – the image becomes soft, slightly smeared, at times even "watery." There is no aggressive sharpening that ruins naturalness, but there is also no finesse in detailing that better image processors offer.

The OLED matrix with a very high refresh rate already provides an extremely sharp image even in dynamic sports scenes, such as soccer or basketball matches, and the Z95B is no exception. It's also very important that the television is equipped with the proprietary image smoothing system "Intelligent Frame Creation." Among the available sliders, the most important one turns out to be the one named "film smoothness," because it allows adjusting the motion to personal preferences when watching 24-frame material, that is, movies – from a more "frame-like" appearance to a smooth, almost theatrical effect. It's a bit of a shame that Panasonic did not choose to push the latest OLED matrix to 165 Hz, as Samsung did with the S95F or LG with the G5, because we know the panel is technically capable of it. On the other hand, this is mainly an advantage for PC gamers, so for everyday viewing this is not a significant drawback as we are limited to 120Hz.

Hisense E7Q / E79Q is a television with a 60 Hz screen, so 4K sports fans may feel a slight disappointment – we simply won't see such smooth images here as in more expensive models with higher refresh rates. Fortunately, when it comes to movies, the situation is much better. Cinematic materials recorded at 24 frames per second can be displayed here using a motion smoothing feature, allowing the user to adjust the image to their preferences – more cinematic with a visible frame or smoother, in a theatrical style.

The Panasonic Z95B is completely equipped for gaming. Two HDMI 2.1 ports with full bandwidth of 48 Gb/s guarantee support for everything you can expect from a modern screen. There is VRR frame synchronization, an automatic game mode (ALLM), and full compatibility with HDR formats used in games. The TV supports both Dolby Vision for Xbox and the popular HGiG, which has been implemented correctly in this case, so it actually works as it should.

Although the brand is mainly associated with home cinema and equipment for filmmakers, there is also a place here for conveniences for gamers. It comes with Game Bar (or rather Game Circles) – visually it looks a bit unusual, but it does its job and allows you to quickly check the most important image parameters. What it really lacks for complete happiness is actually just four HDMI 2.1 ports instead of two. It's a minor issue, but one would expect a full set in a TV of this class.

Hisense E7Q / E79Q is truly a successful television for gamers, even though it doesn't support 4K signal at 120 Hz. However, the manufacturer has included a set of features that until recently could only be found in more expensive models. There is ALLM, or automatic switching to low-latency mode, which allows the television to activate game mode with very low input lag. We also have VRR, functioning up to 60 Hz – this may not seem impressive on paper, but in practice, it is fully sufficient, as most games on consoles do not exceed this limit. All these settings can be quickly found in the Game Bar panel, a convenient menu created specifically for gamers. From this level, you can change picture modes, turn on a frame rate counter, or even… a crosshair on the screen – in the Vidaa system humorously named "target point," which is a result of awkward translation by the Chinese manufacturer.

Particularly praiseworthy is the ability to play in 1080p at 120 Hz, which realistically improves the smoothness and responsiveness of the image. This way, if someone wants to play a few titles at a higher refresh rate, they can simply lower the resolution and enjoy significantly smoother motion. Despite the lack of 4K@120Hz, Hisense E7Q / E79Q really performs well as a television for gamers – especially those who are not looking for perfection, but a solid and fast screen for everyday gaming.