LG UA75006LA (VA) vs Hisense E7Q / E79Q

The LG UA7500 with a VA panel has a brightness that hovers around 350 nits, which, by today’s standards, isn't very impressive. It's hard to talk about a true HDR experience here – most content looks more like classic SDR with a slight attempt at highlights enhancement. One advantage is that regardless of the test pattern, the effect remained relatively stable. However, we noticed that in very extreme scenes with a lot of fine detail, the television can slightly dim the image to achieve better black levels, but this comes at the cost of visibility of bright effects. Additionally, it should be noted that the UA7500 is not equipped with any extra technologies for expanding color. It is neither a QLED panel nor a PFS LED, which is why the coverage of the DCI-P3 color palette is only 80%, causing many HDR movies to appear flat and not fully represent the variety of colors.

Hisense E7Q / E79Q is a television with average brightness, whose peak luminance level is around 350-380 nits. This is an absolute minimum that allows for watching HDR content in a way that is close to the creators' intentions, although without a clear "wow" effect. The results of synthetic tests on white images have been confirmed in practice – in movie scenes, the bright parts of the image are stable and fairly uniform, but it is hard to speak of a true "lighting impact" here. In everyday use, for example, while watching Netflix or YouTube, the HDR effect is acceptable and is completely sufficient for most users. However, it must be stated clearly – this is not the level of top screens, and one should not expect that at this price point. Fortunately, the Hisense E7Q / E79Q has an advantage that allows it to gain quite a few points: it is a PFS LED QLED panel, utilizing an additional phosphor layer that improves color reproduction. The measured range of the DCI-P3 palette is around 92%, which means that the colors in most scenes are vibrant, well-saturated, and pleasing to the eye, especially for this price range.

The Filmmaker mode on the LG UA7500 performs better than one might expect from such a budget TV, but let's not get carried away with the praise. The picture is put together quite sensibly and at first glance is not irritating; however, its weaknesses quickly start to show. This is most apparent in scenes with bright points – lamps in the background or reflections of light on the skin are clearly exaggerated. Characters' faces often look unnatural, as if they have been "burned out." Additionally, the default gamma settings brighten even the smallest details, causing the image to lose subtlety in darker areas. Nevertheless, the fact remains that, for its price range, the UA7500 in factory mode provides a decent starting point. However, it's clear that without additional correction, these issues cannot be avoided, which is why – as with other TVs – we decided to check what could be achieved after calibration.

In Filmmaker mode, the Hisense E7Q / E79Q television was able to really surprise positively. Even after the first measurements, it turned out that the white balance is quite well calibrated, and the only minor deviation was a slight tendency toward a purple hue, which we mentioned earlier. However, this did not significantly affect the overall character of the image – it remained coherent and pleasant to perceive. A much larger problem turned out to be the brightness characteristics (gamma) in SDR content and the EOTF curve in HDR films. The television clearly brightened the image, flattening the contrast and taking away its depth. Gamma values could drop from the reference 2.4 down to about 1.9, making the image appear as if it were covered with a thin, milky layer. Fortunately, this is a problem that can be relatively easily corrected through calibration.

We noticed the greatest improvement when calibrating the mode intended for daily SDR content. We managed to smooth the white balance in an acceptable way and tackle the issue of excessive brightening of small elements by the gamma characteristic. As a result, the image gained the consistency and naturalness that were lacking in the factory settings. After such correction, we can confidently state that for daily television content, programs, or materials from YouTube, the LG UA7500 performs really well – especially after professional calibration. The situation is somewhat different for HDR content. Here, the calibration did allow us to tame the white balance and slightly improve brightness management, but the limitations of the design are immediately apparent. The lack of additional filters to widen the color palette means that the most vivid colors appear flat, and the image does not have the intensity we would expect from good HDR. In SDR, the UA7500 performs quite decently, but in HDR – despite corrections – it remains far behind, and this is a characteristic that one must accept when choosing this television.

The biggest beneficiary of calibration for the Hisense E7Q / E79Q turned out to be the SDR mode without a doubt. It managed to achieve nearly perfect picture quality – most errors in the Color Checker test dropped below a value of 3, and often even below 2, which is a remarkable result for this class of equipment. The greatest improvement came from aligning the brightness characteristic (gamma), making the picture no longer look washed out and regaining its natural depth. In HDR content, colors were also improved, and the purple tint we mentioned earlier was eliminated, but errors in the Color Checker measurements were still noticeable. This is due to the fact that – as is often the case with Hisense televisions – the screen manipulates brightness quite strongly, oversaturating some colors. This was also indicated by the EOTF curve, which was slightly above the reference values, suggesting these minor problems with excessive brightening. Despite this flaw and the construction limitations that arise with HDR content, the Hisense E7Q / E79Q gained a lot after calibration. In everyday use, the television presents a cohesive, natural, and pleasant-to-the-eye picture, and the difference compared to factory settings is truly vast.

The LG UA7500 with a VA panel has shown a really good performance in this category. The image scaling from Full HD content or even SD was surprisingly smooth. The picture looked smooth, edges weren't excessively jagged, and the television maintained a significant amount of detail, which meant that even older movies didn't lose their character. It particularly excelled with faces – there were no artificial contours or the "mask" effect, which often occurs in cheaper models. The way the television handled tonal transitions in lower-quality materials is also noteworthy. Thanks to digital processing, colors didn't blend together, and gradients looked natural and smooth. There was no intrusive image smoothing or loss of cinematic grain. This makes the UA7500 great for everyday content – from terrestrial television, through sports, to YouTube, where we often watch materials in various resolutions.

In the case of Hisense E7Q / E79Q, upscaling and digital image processing are not the strongest features of this television. It is clear that the manufacturer opted for simplicity rather than advanced image processing algorithms. The television does not offer any functions for smoothing tonal transitions or systems for improving image clarity, which means that lower resolution materials simply look very raw. On the screen, subtle compression edges can be noticed, which better processors in other models can effectively hide.

During tests of HD materials, we noticed that the E7Q tries to artificially enhance detail, which sometimes works and sometimes has the opposite effect – the image becomes soft, slightly smeared, at times even "watery." There is no aggressive sharpening that ruins naturalness, but there is also no finesse in detailing that better image processors offer.

LG UA7500 is a television with a 60 Hz panel, so it’s hard to expect any awe in this category. It’s more of a screen intended for everyday content or an evening movie session rather than for following dynamic sports events or playing action games. It’s clear that the manufacturer directed this model specifically to that group of consumers – and in that regard, it performs correctly. We have the TruMotion function at our disposal, which is a motion smoother. It’s simple, has only one slider, but it can make a noticeable difference. At lower settings, the image appears more raw and cinematic, while at higher values, motion becomes smoother and more pleasing to the eye.

Hisense E7Q / E79Q is a television with a 60 Hz screen, so 4K sports fans may feel a slight disappointment – we simply won't see such smooth images here as in more expensive models with higher refresh rates. Fortunately, when it comes to movies, the situation is much better. Cinematic materials recorded at 24 frames per second can be displayed here using a motion smoothing feature, allowing the user to adjust the image to their preferences – more cinematic with a visible frame or smoother, in a theatrical style.

LG UA7500 is a television that can be safely recommended to "casual" gamers. While it does not have a 120 Hz panel or HDMI 2.1 ports, so fully utilizing the potential of modern consoles is out of the question. However, the manufacturer has taken care to include a few extras that can make gaming more enjoyable. Notably, the Game Bar deserves mention – a very nicely designed panel where you can quickly view and change the most important settings. From this panel, we have access to features such as ALLM (automatic switching to game mode) and frame synchronization, which is VRR. The range of VRR is limited – it works from 48 to 60 Hz – but the mere presence of this feature in such an affordable television leaves a positive impression.

Additionally, there is support for HGiG, which is HDR calibration mode for gaming. It sounds good, but based on testing experiences, we already know that with the UA7500, this option doesn't make much sense. The television does not handle HDR very well, so paradoxically we achieved better results with this mode turned off. This is another signal that the UA7500 is more of a screen for occasional gamers who value simplicity and convenience rather than for those looking for full immersion from the latest consoles.

Hisense E7Q / E79Q is truly a successful television for gamers, even though it doesn't support 4K signal at 120 Hz. However, the manufacturer has included a set of features that until recently could only be found in more expensive models. There is ALLM, or automatic switching to low-latency mode, which allows the television to activate game mode with very low input lag. We also have VRR, functioning up to 60 Hz – this may not seem impressive on paper, but in practice, it is fully sufficient, as most games on consoles do not exceed this limit. All these settings can be quickly found in the Game Bar panel, a convenient menu created specifically for gamers. From this level, you can change picture modes, turn on a frame rate counter, or even… a crosshair on the screen – in the Vidaa system humorously named "target point," which is a result of awkward translation by the Chinese manufacturer.

Particularly praiseworthy is the ability to play in 1080p at 120 Hz, which realistically improves the smoothness and responsiveness of the image. This way, if someone wants to play a few titles at a higher refresh rate, they can simply lower the resolution and enjoy significantly smoother motion. Despite the lack of 4K@120Hz, Hisense E7Q / E79Q really performs well as a television for gamers – especially those who are not looking for perfection, but a solid and fast screen for everyday gaming.