LG QNED93A / QNED90A vs Hisense E7Q / E79Q

Although the number of local dimming zones in the LG QNED93A did not directly translate to a noticeably better contrast, one cannot deny that this model is brighter than its predecessor. In synthetic tests, we recorded values around 1400-1500 nits, and more importantly, these results are reflected in real movie scenes. In full-screen sequences flooded with white or bright lights, the screen was able to maintain high luminance, which produced a truly decent incredible HDR effect. Unfortunately, where the television could show its true class, namely in scenes that require precision, all the magic evaporates. The dimming algorithms we mentioned earlier are aggressive enough that small bright objects—such as distant lights, stars, or the moon—can almost completely disappear. Just look at the test scenes from the movie Pan or Sicario 2 (screens 2 and 4) to see how subtle details are dimmed to the brink of visibility. It's a shame, because a greater number of zones could theoretically lead to significantly better results. Fortunately, there are also stronger points. The QNED93A performs well in terms of color gamut coverage, achieving around 96% of the DCI-P3 standard. As a result, colors in movies look vivid and full, and the picture does not lose intensity even in more demanding scenes. So it can be said that the HDR in this model is solid, although the unfinished local dimming algorithms hinder its full potential.

Hisense E7Q / E79Q is a television with average brightness, whose peak luminance level is around 350-380 nits. This is an absolute minimum that allows for watching HDR content in a way that is close to the creators' intentions, although without a clear "wow" effect. The results of synthetic tests on white images have been confirmed in practice – in movie scenes, the bright parts of the image are stable and fairly uniform, but it is hard to speak of a true "lighting impact" here. In everyday use, for example, while watching Netflix or YouTube, the HDR effect is acceptable and is completely sufficient for most users. However, it must be stated clearly – this is not the level of top screens, and one should not expect that at this price point. Fortunately, the Hisense E7Q / E79Q has an advantage that allows it to gain quite a few points: it is a PFS LED QLED panel, utilizing an additional phosphor layer that improves color reproduction. The measured range of the DCI-P3 palette is around 92%, which means that the colors in most scenes are vibrant, well-saturated, and pleasing to the eye, especially for this price range.

In movie mode (specifically Filmmaker), color reproduction on the QNED93A was relatively accurate, although it wasn't without critiques. In SDR content, white balance leaned towards warmer tones, resulting in a slight yellowing across the entire screen. Gamma, on the other hand, led to a slight brightening of the image, making it look a bit less natural, especially in scenes requiring precise shading (this is evident in the comparison picture). This isn't a problem that immediately stands out to every viewer, but more discerning individuals may feel that the picture deviates from the aesthetic intended by the filmmakers. In HDR materials, the situation looked somewhat different. The white balance presented itself quite well here, ensuring that whites didn't lean towards pink or unwanted shades of green. However, brightness management proved to be an issue. Analysis of the EOTF curve revealed that at certain moments the television can be noticeably too dark where it shouldn't be, losing some detail and reducing the realism of scenes. This detracted from the experience of HDR effects, which were theoretically supposed to be the most impressive. For this reason, we decided to carry out calibration.

In Filmmaker mode, the Hisense E7Q / E79Q television was able to really surprise positively. Even after the first measurements, it turned out that the white balance is quite well calibrated, and the only minor deviation was a slight tendency toward a purple hue, which we mentioned earlier. However, this did not significantly affect the overall character of the image – it remained coherent and pleasant to perceive. A much larger problem turned out to be the brightness characteristics (gamma) in SDR content and the EOTF curve in HDR films. The television clearly brightened the image, flattening the contrast and taking away its depth. Gamma values could drop from the reference 2.4 down to about 1.9, making the image appear as if it were covered with a thin, milky layer. Fortunately, this is a problem that can be relatively easily corrected through calibration.

After professional calibration, the Filmmaker mode on the QNED93A gained the most where it matters most in everyday use. It was possible to adjust the white balance and eliminate the yellowish tint in SDR content, which we watch most often – television, streaming services, or standard quality films. This makes colors look natural and pleasant, and the overall experience is much more comfortable. In HDR mode, we also made adjustments, but the biggest problem here turned out to be the EOTF curve. Although LG provides some leeway in the settings, the television still manages brightness on its own terms. It is evident that the local dimming algorithms are not entirely refined and can spoil the viewing experience by dimming parts of the image at inappropriate moments. Nonetheless, it is worth opting for calibration of this model, especially the mode intended for daily viewing.

The biggest beneficiary of calibration for the Hisense E7Q / E79Q turned out to be the SDR mode without a doubt. It managed to achieve nearly perfect picture quality – most errors in the Color Checker test dropped below a value of 3, and often even below 2, which is a remarkable result for this class of equipment. The greatest improvement came from aligning the brightness characteristic (gamma), making the picture no longer look washed out and regaining its natural depth. In HDR content, colors were also improved, and the purple tint we mentioned earlier was eliminated, but errors in the Color Checker measurements were still noticeable. This is due to the fact that – as is often the case with Hisense televisions – the screen manipulates brightness quite strongly, oversaturating some colors. This was also indicated by the EOTF curve, which was slightly above the reference values, suggesting these minor problems with excessive brightening. Despite this flaw and the construction limitations that arise with HDR content, the Hisense E7Q / E79Q gained a lot after calibration. In everyday use, the television presents a cohesive, natural, and pleasant-to-the-eye picture, and the difference compared to factory settings is truly vast.

LG QNED93A proves to be a very solid television for everyday use. Its image processor handles scaling excellently, ensuring that even older movies or terrestrial television gain sharpness and detail. During the screening of "The Godfather," it's clearly visible how upscaling pulls extra details from the image – the characters' faces and the texture of the clothing appear much clearer than in the original material.

The digital image processing also deserves praise. The television is equipped with a function for reducing unwanted color banding and screen irregularities. It works best in the "Medium" setting – subtly smoothing tonal transitions without over-interfering with the image. This way, the natural film grain is preserved, and the screen doesn't appear unnaturally smoothed. Perhaps in some scenes, you can still notice slight color banding, but in practice, the effect is more favorable than with a stronger intervention from the algorithm.

In the case of Hisense E7Q / E79Q, upscaling and digital image processing are not the strongest features of this television. It is clear that the manufacturer opted for simplicity rather than advanced image processing algorithms. The television does not offer any functions for smoothing tonal transitions or systems for improving image clarity, which means that lower resolution materials simply look very raw. On the screen, subtle compression edges can be noticed, which better processors in other models can effectively hide.

During tests of HD materials, we noticed that the E7Q tries to artificially enhance detail, which sometimes works and sometimes has the opposite effect – the image becomes soft, slightly smeared, at times even "watery." There is no aggressive sharpening that ruins naturalness, but there is also no finesse in detailing that better image processors offer.

LG QNED93A is equipped with a 144 Hz panel. This is primarily a nod to gamers, but the fact that higher refresh rates are increasingly making their way into televisions can be seen as a positive development. In everyday viewing, 120 Hz remains key, and in this regard, the QNED93A performs well. The manufacturer also provides the option to adjust the image through the TruMotion system – the De-Judder and De-Blur sliders allow you to choose between a cinematic motion character with visible frames and a fully smoothed theatrical motion.

Hisense E7Q / E79Q is a television with a 60 Hz screen, so 4K sports fans may feel a slight disappointment – we simply won't see such smooth images here as in more expensive models with higher refresh rates. Fortunately, when it comes to movies, the situation is much better. Cinematic materials recorded at 24 frames per second can be displayed here using a motion smoothing feature, allowing the user to adjust the image to their preferences – more cinematic with a visible frame or smoother, in a theatrical style.

LG QNED93A is a television that has undoubtedly been designed with gamers in mind. Right from the start, we get a complete package – all four HDMI ports operate at standard 2.1, so whether we connect a console, PC, or receiver, we can be sure of full compatibility. This is important because many manufacturers still limit themselves to two ports, and here nothing prevents all equipment from having maximum capabilities. There’s also an automatic game mode (ALLM), which switches the television to the appropriate settings when the console starts up, as well as variable refresh rate (VRR). This ensures that the image does not stutter or tear, even when the frame rate drops – whether in dynamic shooters or during races.

The 144 Hz panel gives an additional advantage in computer games. While 120 Hz is sufficient for consoles, in the case of PCs, the QNED93A allows for even more – every movement, every glance to the side is refreshed faster, which makes a difference especially in e-sports. The manufacturer also considered HDR in games – the television supports the HGiG mode, which provides guidelines to ensure that the lighting effects are exactly as intended by the game developers. For dessert, we get Game Bar – a special informational strip invoked on the screen that shows parameters in real-time. You can check the frame rate, active VRR functions, or input lag levels. This solution is useful not only for settings enthusiasts, but for anyone who wants to quickly verify what mode the television is operating in and whether everything is working as it should.

Hisense E7Q / E79Q is truly a successful television for gamers, even though it doesn't support 4K signal at 120 Hz. However, the manufacturer has included a set of features that until recently could only be found in more expensive models. There is ALLM, or automatic switching to low-latency mode, which allows the television to activate game mode with very low input lag. We also have VRR, functioning up to 60 Hz – this may not seem impressive on paper, but in practice, it is fully sufficient, as most games on consoles do not exceed this limit. All these settings can be quickly found in the Game Bar panel, a convenient menu created specifically for gamers. From this level, you can change picture modes, turn on a frame rate counter, or even… a crosshair on the screen – in the Vidaa system humorously named "target point," which is a result of awkward translation by the Chinese manufacturer.

Particularly praiseworthy is the ability to play in 1080p at 120 Hz, which realistically improves the smoothness and responsiveness of the image. This way, if someone wants to play a few titles at a higher refresh rate, they can simply lower the resolution and enjoy significantly smoother motion. Despite the lack of 4K@120Hz, Hisense E7Q / E79Q really performs well as a television for gamers – especially those who are not looking for perfection, but a solid and fast screen for everyday gaming.