Hisense U7Q vs TCL P89K / TCL P8K

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good effect when it comes to brightness and overall HDR quality. Unfortunately – here we have to disappoint you a bit.

The U7Q is quite a bright TV – in optimal conditions, it can reach around 800 nits, which indeed impresses on some screens, especially in scenes like those from the movie The Meg. Bright segments can really shine, and the HDR effect is noticeable. The problem arises when very small, bright elements appear on a dark background – for example, in Sicario 2 or in the second scene of the movie Life of Pi. In such moments, the dimming algorithms operate too aggressively. Yes, the blacks look great then, but the brightest points can almost completely fade, causing the HDR effect to disappear and details to be barely visible. That's just the nature of this technology in this price segment.

As a consolation, it's worth adding that the U7Q is advertised as a QLED TV (in practice, a PFS layer is used, which works very similarly), and it is indeed capable of displaying a wide color palette – with DCI-P3 coverage at around 94%, that's a very good result for this class.

The maximum brightness of the TCL P8K is around 300 nits, although in actual movie scenes, the TV maintains more around 250 nits. These values cannot be considered sufficient for achieving a full HDR effect – they are more akin to a solid base for SDR content. Therefore, we won’t see spectacular flashes, bursts of light, or moments when the screen truly “blinds” you, as is the case with more expensive models. The image is somewhat flattened, and the differences between light and shadow are more symbolic than realistic. Fortunately, TCL has a few aces up its sleeve that save the overall impression. One of them is the coverage of the DCI-P3 color gamut at around 93–94%. Thanks to an additional QLED layer (PFS LED), colors gain depth and intensity, clearly surpassing standard LCD panels. As a result, although the typical “wow effect” associated with HDR brightness is lacking here, the image can still impress with its saturation and vibrant tones, making movie scenes pulse with colors and avoiding a heavily faded appearance.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This mode is supposed to provide the most "filmic" experience and fidelity to the creators' intent – right out of the box. Unfortunately, even this professionally sounding name does not guarantee a perfect picture.

In our unit, the problem lay in a poorly set white balance. Both in HD and 4K content, the image had too much blue and red, giving the screen a slightly pinkish hue. It didn't look terrible, but it was noticeable – especially in bright scenes and white backgrounds. This alone could have been forgiven, but the biggest issue is the management of brightness in HDR content. The EOTF curve from the measurements confirms what we saw earlier during the scene tests: the television often dims the smallest bright elements too much, causing them to almost disappear, or conversely – excessively brightens the brightest ones, affecting the naturalness of the image.

In Filmmaker mode, the TCL P8K revealed certain imperfections in image reproduction from the start. We noticed that the television tends to slightly brighten scenes – its gamma was somewhat lowered, which made the image appear slightly "washed out," lacking depth, as if the contrast had slipped out of control. This was most evident in HDR content, where the EOTF brightness curve clearly deviated from the reference values. As a result, the darker parts of the image looked too gloomy, while the brighter sections didn't always reach the proper level of luminance. A second noticeable issue was a slight oversaturation of blue – the television stubbornly boosted this color, which caused some parts of the image, especially skin tones and reds, to have a slight purple tint. This is not a major flaw, but to a discerning eye – noticeable. Fortunately, most of these errors could be corrected during calibration. You can see the results of this adjustment in the graphs and photos below.

Thanks to specialized tools, we managed to correct the color quality in SDR content to nearly perfection. In materials with lower dynamics, delta E errors dropped below 0.5, which can be considered an almost reference result. The image on television, YouTube, or classic Full HD looks really good after calibration. Well, but where couldn’t we improve the image so easily? Primarily, it concerns HDR quality content. While we managed to somewhat "tame" the white balance and eliminate pink hues in most scenes, unfortunately, we did not have full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of overly strong dimming or brightening of details that the calibration simply couldn't eliminate. And although the overall reception of the content is much better, it must be taken into account that the U7Q will always have something to say at the end "but."

After calibration, the TCL P8K showed a completely different face. It managed to achieve nearly perfect, even reference-level color reproduction in both SDR and HDR content. The screen no longer had a tendency towards a cool tint, and the white balance was perfectly balanced. The gamma values for SDR material also finally look as they should – the image has the proper depth and no longer appears washed out. The only remark that can still be made about the P8K concerns its "Chinese" traits, known from most TCL models. The TV still likes to manipulate saturation in HDR content in its own way – sometimes slightly boosting it, sometimes smoothing it out, which means the effect is not always fully predictable. Nevertheless, after calibration, the colors look stunning, and their accuracy is truly surprising. In most cases, measurement errors dropped below values of 1-2, which is a result that significantly more expensive models would not be ashamed of.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those that have limited source quality. The U7Q is equipped with a feature called “Smooth and Gradient Image,” but unfortunately… it works very poorly. In the “Low” option, the effects are practically unnoticeable, and other settings smooth out details but do not improve tonal transitions. The only plus is that the feature does not interfere with film grain, so it does not ruin the natural structure of the image.

Fortunately, content scaling performs quite well. The image is not overly sharpened, there is no artificial clarity – and although it is known that this is not the level of high-end televisions, the U7Q handles displaying really old content in a completely acceptable manner without any problem.

The TCL P8K performs somewhat worse when it comes to the fluidity of tonal transitions in lower quality materials. The television does offer a feature to smooth out unwanted bands, but its effectiveness leaves much to be desired. Even at the highest setting, it’s hard to say there’s a real improvement – at times the effect is even the opposite of what was intended, as the feature can introduce small artifacts and unnatural blurriness on the screen.

On the other hand, upscaling, or scaling the image to 4K resolution, looks significantly better. The P8K handles this task surprisingly well – HD content, and even SD, is enhanced in an aesthetically pleasing manner without excessive loss of sharpness. There are indeed slight "hard" edges typical of this class of equipment, but this can easily be adjusted with the sharpness slider according to personal preferences. The final effect is more than satisfactory, especially considering the price range in which this model is located.

U7Q is truly a fast television, similar to its more powerful version "PRO". At a resolution of 4K, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it’s worth appreciating – this is a rare feature in this price segment. Right from the start, it’s clear that U7Q was created with dynamic content in mind, such as games or sports. In films, we are not left "out in the cold" either – U7Q offers the "Ultra Motion Smoothness" feature, where using two sliders you can adjust whether you want a smoother, theatrical image, or something closer to a cinematic style with a visible frame. It’s good that, like with most manufacturers, we have a choice here and can adjust it to our own preferences.

TCL P8K is one of the cheapest televisions offering a 144 Hz refresh rate, which in itself is already a significant advantage in this price segment. Thanks to the fast panel, this model can confidently be recommended to both sports fans and video gamers – the image is smooth, and movements of the ball or dynamic actions look natural. However, this does not mean that the P8K is only suitable for sports. On the contrary – it can maintain the right dynamics in movies as well, without introducing an artificial effect of "theatricality," as long as we set the parameters wisely. The television is equipped with a motion smoother called "Motion Clarity," which features two sliders: blur reduction and flicker reduction. The first is responsible for smoothing the image by generating additional frames, which increases fluidity but may cause a slight soap opera effect. The second, on the other hand, limits flicker and improves sharpness in motion, although it may slightly darken the screen. Appropriately adjusting these two parameters allows for a really good balance between natural movement and fluidity. The 60 Hz panel is good for dynamic content, although more demanding users will notice that it is not a top-tier display in terms of motion clarity.

The Hisense U7Q is a TV designed for gamers – and you can see that right away based on its gaming capabilities. It has practically everything you could wish for: variable refresh rate (VRR) – check, automatic game mode (ALLM) – also check, and high refresh rates of up to 240 Hz in Full HD, as well as support for various resolutions, not just 4K. It's truly a great set of features that makes the U7Q excel in both fast-paced shooters on consoles and more demanding titles on PC. Of course – like in most Hisense models – it lacks a proper implementation of the HGiG function. That's a shame because HGiG allows you to adjust the brightness of the console to the specific TV, which in practice makes displaying HDR games according to the creators' intentions much easier. Without this, you simply have to reckon with certain limitations in the final HDR image in games.

Although the TCL P8K is a budget TV, it certainly can’t be said that it’s not suitable for gaming. On the contrary – this is a screen that can pleasantly surprise any gamer. It features two HDMI 2.1 ports, allowing us to easily output 4K at 120 Hz. For those gaming on PC, they will also appreciate the fact that the TV can even operate at 240 Hz refresh rate in lower resolution – a small thing, but it’s nice. In addition, there’s a full set of gaming-specific features: automatic game mode, Game Bar for quick parameter previews, VRR, HGiG, and support for Dolby Vision in games. All of this makes gaming on the P8K a truly enjoyable experience – the picture is smooth, the response is quick, and the TV communicates well with next-gen consoles. The TCL P8K shows that a cheap screen doesn’t have to mean giving up fun. Definitely not when it comes to gaming.