TCL P7K / P79K vs Hisense U7Q

When turning to the assessment of HDR performance, we must be clear and without marketing embellishments: the P7K/P79K is not, and was never intended to be, a master in this field. The maximum peak brightness that this panel can generate hovers around a mere 300 nits. This represents a threshold, a kind of thin red line between what can be considered a barely satisfactory HDR signal and what is, in fact, not much different from standard dynamic range (SDR), unfortunately leaning towards the latter. Synthetic tests found brutal confirmation in reality – our measurements taken during movie screenings showed that luminance in key bright portions of the scenes rarely exceeded the ceiling of 200-250 nits. Thus, this is not a television that would allow content realised in a wide tonal range to spread its wings, and this must be openly admitted.

Unfortunately, the issue of colour reproduction is presented with equal restraint. Although the manufacturer positions this model within the "QLED" family, thanks to the use of a PFS LED filter, the results do not match the heightened expectations. The coverage of the wide DCI-P3 colour gamut reaches only 86%. In the context of the market, this is at best an average result, as most devices that employ additional layers to expand the colour spectrum easily achieve values at a minimum level of 90-92%.

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good effect regarding brightness and overall HDR quality. Unfortunately – here we have to disappoint you a bit.

The U7Q is a sufficiently bright television – under the best conditions, it can achieve around 800 nits, which indeed impresses on some scenes, especially in scenes like those from the film The Meg. Bright areas can shine, and the HDR effect is noticeable. The problem arises when there are very small, bright elements on a dark background – for example, in Sicario 2 or in the second scene from the film Life of Pi. In such moments, the dimming algorithms work too aggressively. Yes, the blacks look great then, but the brightest points can almost completely disappear, causing the HDR effect to vanish and the details to be barely visible. It's just the nature of this technology in this price segment.

As a consolation, it's worth mentioning that the U7Q is marketed as QLED (in practice, a PFS layer is used, which works very similarly), and it is indeed capable of displaying a wide colour palette – a DCI-P3 coverage of around 94% is a very good result for this class.

Every accurate assessment of image quality must begin with selection of the most optimal factory mode. In the case of the tested model P7K/P79K, the choice was made without hesitation for the "Film" mode. It is this mode that presents an image closest to the intentions of the creators, avoiding both the exaggerated brightness of the dynamic mode and the excessive dimming known from eco settings. And it must be admitted that, for a device in this price range, the factory calibration is surprisingly decent, although it has not escaped a few missteps. The most noticeable flaw turned out to be the not completely correctly set white balance. A slight dominance of the blue component gives the image a subtly cool, cold character, thus deviating from the exemplary neutrality that the director wanted to show us. The television performs much better in reproducing the greyscale in the standard dynamic range – the gamma curve is nearly exemplary. The only minor reservation could be made regarding the darkest parts of the image, where a slight deviation from the norm causes a loss of some detail in the shadows. The most serious challenge for the TCL software, however, was interpreting the HDR signal, as illustrated by the course of the EOTF curve. The television follows its own, quite free path here – the darkest details are disproportionately brightened, after which there is a noticeable slowdown in the increase of brightness for midtones. Fortunately, most of these imperfections are software-related issues that can be eliminated. With this thought in mind, we began the process of professional calibration.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This is the mode that is supposed to provide the most "filmic" and creator-intended experience – right out of the box. Unfortunately… even this professionally sounding name does not guarantee a perfect picture.

In our unit, the problem lay in the incorrectly set white balance. Both in HD and 4K content, the picture had too much blue and red, which caused the screen to take on a slightly rosy tint. It didn't look terrible, but it was noticeable – especially in bright scenes and white backgrounds. This alone could perhaps be forgiven, but the biggest problem is managing brightness in HDR content. The EOTF curve from measurements confirms what we saw earlier during scene tests: the television can overly darken the smallest bright elements, causing them to nearly disappear, or on the contrary – excessively brighten the brightest ones, which affects the naturalness of the picture.

The calibration process turned out to be spot on, particularly in the context of standard dynamic range (SDR) content. We successfully mitigated the television's tendency to emphasize cool tones, restoring the whiteness to its natural neutrality. Moreover, precise adjustments allowed us to correct a slight error in the gamma curve, ensuring that the darkest parts of the image regained their proper depth, without any trace of unnatural brightness. The effects are measurable and impressive – in the ColorChecker test, the overwhelming majority of colour reproduction errors fell below the perceptual threshold, achieving a deltaE value of under 2. This is a result that pricier models would not be ashamed of. Unfortunately, when it comes to HDR content, we encounter a barrier in the form of the inherent limitations of the panel itself. And although we managed to bring the colours into line, the software's characteristics mean that the television still adapts brightness in its own way, as evidenced by the persistent, non-standard EOTF curve. In summary, calibration adds immense value, but one must be aware that it cannot overcome certain physical barriers. The slightly elevated black level, due to the lack of local dimming, along with limited peak brightness, means that HDR content may not always be able to showcase its full potential. This is simply not the primary task of this display; its true strength, especially after professional tuning, lies in the viewing of SDR material.

Thanks to specialised tools, we managed to correct the colour quality in SDR content to nearly perfection. In materials with lower dynamic range, the delta E errors dropped below 0.5, which can be regarded as an almost reference result. The picture on television, YouTube, or classic Full HD looks really very good after calibration. Alright – but where did we not manage to improve the image so easily? Primarily, it concerns HDR quality content. Although we managed to somewhat 'tame' the white balance and eliminate pink tints in most scenes, unfortunately, we no longer had full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of excessive dimming or brightening of details that calibration simply could not eliminate. And although the overall reception of the content is significantly better, one must reckon that the U7Q will always have something to say at the end with an 'but'.

After a series of harsh evaluations, fortunately, the time comes for praise, and this is due to the TCL AiPQ image processor for its work in the field of digital processing and content scaling. It should be noted right away that we are not talking about the level known from flagship designs; however, in the price segment represented by the P7K/P79K, the results achieved are more than solid. The feature for smoothing tonal transitions performs particularly well, effectively eliminating posterisation, which are the characteristic bands often visible in highly compressed materials, for example, from the ChooseTV service. The algorithm adeptly removes unwanted gradients, which ultimately looks really good. The television also handles upscaling competently, which is the task of elevating low-resolution materials to 4K standard. The resulting image, although it may initially seem a bit too sharp, fortunately, is not a problem. The software allows for free adjustment of this parameter using a sharpness slider, making it easy to customise the final appearance to personal preferences.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those with limited source quality. The U7Q is equipped with a feature called "Smooth and Gradient Image," but unfortunately... it works very poorly. In the "Low" option, the effects are practically unnoticeable, and other settings smooth details but do not improve tonal transitions. The only positive aspect is that the feature does not interfere with film grain, so it does not ruin the natural structure of the image.

Fortunately, upscaling content performs quite well. The image is not excessively sharpened, and there is no artificial clarity – and although it is known that this is not the level of high-end televisions, the U7Q handles displaying really old content in a completely acceptable manner without any issues.

The issue of fluidity and sharpness of the image in motion is inextricably linked to a fundamental parameter of the matrix, and in the case of the TCL P7K/P79K, we are dealing with a panel with a native refresh rate of 60 Hz. This specification defines its capabilities from the outset and makes it difficult to unequivocally recommend it to enthusiasts of dynamic sports broadcasts. During fast camera movements, the image loses sharpness, and the panel also shows a slight tendency to smearing, which may be noticeable to more sensitive viewers. Fortunately, not everything in this aspect has been left to chance. The manufacturer has implemented a simple motion smoothing system, which is primarily used in film material recorded at 24 or 30 frames per second. Thanks to a dedicated slider, users can decide for themselves the final character of the motion – from maintaining a fully cinematic, slightly juddery image to achieving a very smooth, almost theatrical effect. It is a simple but effective tool that allows users to tailor the viewing experience to their own preferences.

U7Q is indeed a very fast television, just like its more powerful version "PRO". At a resolution of 4K, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD, you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it is worth appreciating – it is a rarely seen feature in this price segment. Right from the start, it is clear that the U7Q has been designed with dynamic content in mind, such as games or sport. In films, we are not left "out in the cold" either – the U7Q offers an "Ultra Motion Smoothness" feature, where using two sliders you can adjust whether you prefer a smoother, theatrical image or something closer to a cinematic style with a visible film frame. It is good that, as with most manufacturers, we have a choice here as well and can adjust it to our own preferences.

Although on paper the native 4K@60Hz panel might suggest that the TCL P7K/P79K is not a television tailored for gamers, the reality is surprisingly different. On the contrary, the manufacturer has ensured a rich package of features that make it a very friendly companion for next-generation consoles. Onboard, we find key technologies such as ALLM, which provides automatic switching to low latency mode, and VRR, or variable refresh rate, which eliminates screen tearing. The list is complemented by support for Dolby Vision Gaming and a simple yet functional Game Bar. However, the real and extremely pleasant surprise is something else. It turns out that the television easily supports a high refresh rate signal of 120 Hz but at lower resolutions – 1080p and 1440p. This is fantastic news for console owners, who know well how rarely games run in native 4K at a full 120 frames per second. The ability to choose between higher resolution and doubled smoothness is therefore an extremely sensible compromise.

In summary, although the P7K/P79K may not be the target screen for the most passionate tournament players, for the casual or occasional console user, it offers a package of options that is hard to find among many competitors at this price.

The Hisense U7Q is a television designed with gamers in mind – and this is immediately evident from its gaming capabilities. It has practically everything you could wish for: variable refresh rate (VRR) – check, automatic game mode (ALLM) – check, and on top of that, high refresh rates of up to 240 Hz in Full HD and support for various resolutions, not just 4K. This is truly a great set of features that makes the U7Q perform well both in fast-paced first-person shooters on consoles and in more demanding titles on PC. Of course – as with most Hisense models – there is a lack of proper implementation of the HGiG feature. It's a shame because HGiG allows console brightness to be matched to a specific television, which in practice makes displaying HDR games according to the creators' intent much easier. Without this, you simply have to reckon with certain limitations in the final HDR image in games.