The Samsung S90F in the 65-inch version is a television that demonstrates the significant leap in quality that can be achieved with the use of a QD-OLED panel in a mid-range model. Compared to other variants, the S90F stands out as the best – it offers not only perfect blacks and infinite contrast like other options with a WOLED panel, but also noticeably higher brightness and a wider colour palette. This results in more impressive HDR, deeper colours, and smoother tonal transitions, which are impressive in both cinematic productions and in gaming or sports. In everyday use, it is an incredibly versatile television: it easily fits in as an entertainment hub in the living room, a large monitor for PC gaming, or simply a screen for evening film sessions. The Tizen system operates swiftly here, offering a wide selection of applications and integration with SmartThings, delighting those who like to have their smart home under control. Gamers receive a full suite of modern features: four full HDMI 2.1 ports, VRR, ALLM, a Game Bar with additional enhancements, and, most importantly, a remarkably low input lag. Additionally, there is the characteristic pixel response speed of OLEDs, which makes sports and games look simply outstanding. The S90F also defends itself in terms of design: slim bezels, an aesthetic finish, and a panel that resembles a sheet of glass all contribute to its appeal. The only significant limitation to keep in mind is the behaviour of blacks on QD-OLED panels in very challenging, heavily sunlit conditions. In such situations, it can slightly "light up," resembling a dark cherry colour rather than ideal black. However, in the evening, when most of us sit down for films or series – the problem disappears entirely. And then the S90F showcases its full capabilities, providing an image that can confidently be compared to televisions twice its price. This is precisely why the Samsung S90F in the 65-inch version can be called the most cost-effective OLED of 2025. It is a model that combines outstanding picture quality, versatility, and an affordable price in the mid-premium segment. If you are looking for a television that performs well in films, gaming, sports, and everyday viewing, yet you do not want to spend a fortune on absolute flagships – it is hard to find a better choice today.
Philips OLED950 is undoubtedly a technological showcase that redefines in many ways what we can expect from a home entertainment centre. The use of the groundbreaking Tandem OLED panel means we are at an absolute peak in terms of picture quality. The combination of infinite black and perfect contrast with brightness that can exceed the magical barrier of 2000 nits in HDR mode creates effects that are, at times, breathtaking. Whether we are watching films in a sunlit living room or gaming at night with the support of a 4-sided Ambilight system, the experience is simply phenomenal. This is a complete screen that will satisfy both the cinephile seeking fidelity in Dolby Vision and the gamer demanding 144 Hz and perfect motion response.
However, this admiration for the raw performance of the panel mingles with a certain feeling of inadequacy when we look at the manufacturer's promises regarding image processing. Philips heavily promoted the use of the "dual" P5 processor, suggesting that it would be a remedy for all the woes of digital signal processing. However, reality proved to be less revolutionary. In our tests, the difference compared to models equipped with the standard, single P5 chip was almost imperceptible in everyday use. Issues with the smoothness of tonal transitions or posterisation in difficult scenes, although rare, still occur. Given the astronomical price of this model, we were hoping for a significantly greater quality leap in this aspect that would justify such a high positioning of the equipment. The issue of cost-effectiveness thus becomes the biggest problem of this otherwise outstanding television. When we look at the market with a cool eye, the situation of the 950 model becomes complicated. It’s not even about the strong competition from cheaper flagship models like LG G5 or Samsung S95F, but about the "fratricidal" battle within Philips' own offerings. It turns out that the lower-positioned OLED910 model offers us practically the same brilliant picture generated by an identical panel. Moreover, the 910 model wins in the audio department, offering an integrated soundbar from Bowers & Wilkins, which is simply absent in the pricier 950 model in favour of a different design. We thus face a paradox: we get the same picture and worse sound, yet we must pay significantly more. Therefore, although the OLED950 is a fantastic screen, in 2025 the title of "Best Philips Television" and our recommendation goes to the model OLED910.