Philips OLED820 vs Hisense E7Q / E79Q

When it comes to HDR quality, the Philips OLED820 uses the same class of WOLED panel found in its biggest rivals – the LG C5 and Samsung S90F. This means we can expect really solid results. This year, mid-range OLED panels can exceed the threshold of a thousand nits, and the tested model reaches around 1300 nits in some films. This is an outstanding result, allowing the director's vision to be conveyed with immense precision, as this is the brightness range in which contemporary productions are mastered. Of course, there are situations where even the OLED820 has to compromise. Full-screen scenes filled with white, like those in the film The Meg, can drop brightness to 400–500 nits, which clearly weakens the effect. This is a characteristic of OLED technology that has yet to be fully eliminated. Despite this limitation, it is hard not to appreciate the HDR in this model – high luminance and a wide DCI-P3 colour gamut coverage of 99% make the image simply look fantastic.

The Hisense E7Q / E79Q is a television with average brightness, with a peak luminance level of around 350-380 nits. This is an absolute minimum that allows for HDR content to be viewed in a way that is close to the creators' intentions, although without a distinct "wow" effect. Synthetic test results on white screens have been confirmed in practice – in film scenes, the bright parts of the image are stable and quite uniform, but it's hard to speak of a true "light punch." In everyday use, for example, when watching Netflix or YouTube, the HDR effect is acceptable and is perfectly sufficient for most users. However, it must be stated clearly – this is not the level of top-end screens, and one should not expect that in this price range. Fortunately, the Hisense E7Q / E79Q has an advantage that allows it to gain quite a few points: it features a PFS LED QLED panel, utilising an additional phosphor layer that improves colour reproduction. The measured range of the DCI-P3 colour gamut is about 92%, which means that colours in most scenes are vibrant, well-saturated, and pleasant to the eye, particularly for this price bracket.

The colour reproduction in the factory settings really surprised us, and positively so. The Philips OLED820, switched to Filmmaker mode, immediately showed that it was quite well tuned in terms of colour. The white balance was relatively accurate, though there was a slight deficiency in the blue hue, which occasionally gave the image a slightly yellowish tint. However, this is not a flaw that particularly detracts from everyday viewing. A bigger issue arose with the brightness characteristics. The gamma curve clearly deviated from the ideal, with the line below the expected values, causing the image to be excessively brightened, and the colours looked as if they were covered with a light milky filter. This effect was also noticeable in tests using the Colour Checker pattern, where more pronounced errors appeared.

In Filmmaker mode, the Hisense E7Q / E79Q television was truly impressive. After the first measurements, it became clear that the white balance was quite well tuned, with the only minor deviation being a slight tendency towards a purple tone, which we mentioned earlier. However, this did not significantly impact the overall character of the image – it remained coherent and pleasant to view. A much larger issue turned out to be the brightness characteristics (gamma) in SDR content and the EOTF curve in HDR films. The television noticeably brightened the image, flattening the contrast and diminishing its depth. Gamma values could drop from the reference 2.4 to around 1.9, making the image look as if it were covered with a thin, milky layer. Fortunately, this is a problem that can be relatively easily corrected through calibration.

After calibration, both the Filmmaker mode and the gaming mode gained a lot. A slight adjustment of the white balance and an improvement in brightness characteristics produced excellent results in SDR content – the image looked almost perfect, natural, and very close to reference. In the case of HDR materials, the situation was similar, the colours were presented wonderfully, and it was hard to find anything to criticise. However, we noticed a certain feature, which we already pointed out when comparing scenes from the film Billy Lynn. The analysis of the EOTF curve showed that the television has a slight tendency to dim details in the blacks, so the darkest parts are not always displayed exactly as intended by the director. Nevertheless, the effect after calibration is stunning, and the OLED820 is emerging as one of the more interesting screens in its class. It just needs a little pampering, and there really is nothing to worry about.

The biggest beneficiary of calibration in the case of the Hisense E7Q / E79Q was undoubtedly the SDR mode. It managed to achieve an almost perfect image – most errors in the Color Checker test dropped below a value of 3, and often even 2, which is an outstanding result for this class of equipment. The greatest improvement came from equalising the brightness characteristic (gamma), which meant the image no longer appeared washed out and regained its natural depth. In HDR content, it was also possible to improve colours and eliminate the purple tint mentioned earlier, but errors in the Color Checker measurements were still noticeable. This is due to the fact that – as is often the case with Hisense televisions – the screen manipulates brightness quite heavily, overemphasising some colours. This was also indicated by the EOTF curve, which was slightly above the reference values, suggesting these minor issues with excessive brightness. Despite this drawback and the design limitations that emerge with HDR content, the Hisense E7Q / E79Q gained quite a lot after calibration. In everyday use, the television presents a consistent, natural, and pleasant image, and the difference compared to the factory settings is enormous.

Fortunately, the earlier effects of the mentioned posterisation can be quite effectively mitigated. The "distortion reduction" function set to a medium level deals with unwanted colour banding, improving the smoothness of tonal transitions. It does happen that it works a bit too aggressively and also smooths out some details – such as minor skin imperfections of the actors – but nevertheless, it can be considered worth using without substantial compromises. The upscaling in the OLED820 also performs quite well. The test image with the model is exceptionally soft, sometimes even too much so, although this can be rectified by slightly boosting the sharpness in the picture menu – this is really a matter of individual preference. The absence of overscan issues with very low-resolution content is also commendable, meaning we don't have to worry that the image will be unnecessarily cropped.

In the case of the Hisense E7Q / E79Q, upscaling and digital image processing are not the strongest aspects of this television. It is evident that the manufacturer has opted more for simplicity rather than advanced image processing algorithms. The television does not offer any features to smooth tonal transitions or systems to improve image clarity, resulting in lower resolution materials looking simply very raw. On the screen, you can notice subtle compression edges that better processors in other models can effectively hide.

During the HD material tests, we noticed that the E7Q tries to artificially enhance detail, which sometimes works, and at other times has the opposite effect – the image becomes soft, slightly blurred, at times even “watery.” There is no aggressive sharpening that ruins naturalness, but there is also no finesse in the detail integration that better image converters offer.

The fluidity of motion is an area where OLEDs always shine, and the Philips OLED820 confirms this rule. The panel itself offers a refresh rate of 144 Hz, which primarily benefits PC gamers, but even with standard television sources or consoles, where it operates at 120 Hz, the motion is fast, sharp and simultaneously smooth, without signs of blurring. This is thanks to the remarkable response time between pixels, which maintains image clarity in every dynamic scene. The manufacturer has also added its own smoother called "Motion Style". In the menu, we find two sliders – the first, responsible for fluidity, allows adjustments to the number of artificially added frames in films. This way, we can choose a raw, cinematic character with a distinctly visible film frame or a more theatrical image with smooth motion. The second slider is for motion blur reduction, particularly useful in sports broadcasts. Here, we definitely recommend setting it to the maximum value, as the effect is truly excellent.

Hisense E7Q / E79Q is a television with a 60 Hz screen, so fans of 4K sports may feel a slight disappointment – we simply won’t see such smooth images here as in more expensive models with higher refresh rates. Fortunately, the situation is much better for films. Cinematic materials recorded at 24 frames per second can be displayed here using a motion smoothing feature, allowing the user to tailor the picture to their own preferences – either more cinematic with visible frames or smoother, in a theatrical style.

The Philips OLED820 is one of the most complete televisions for gamers. On board, we find practically everything one could expect: two HDMI 2.1 ports with full bandwidth of 48 Gbps (it's a shame there aren't four), variable refresh rate VRR, automatic game mode ALLM, support for Dolby Vision in games, and a good implementation of the HGiG mode. The television handles lower resolutions at 120 Hz with ease, so one can count on considerable flexibility when choosing different picture modes on the console. Philips also includes a Game Bar – a panel that allows changing picture modes, adding a crosshair, or previewing parameters. Although it looks rather clunky and is less polished than that of the competition, it does its job. In practice, therefore, the OLED820, in addition to a full set of four HDMI 2.1 ports, offers nearly everything a gamer could need.

Hisense E7Q / E79Q is truly a successful television for gamers, even though it does not support 4K signal at 120 Hz. The manufacturer, however, has ensured a set of features that until recently could only be found in more expensive models. There is ALLM, meaning automatic switching to low latency mode, allowing the television to activate game mode with very low input lag by itself. We also have VRR, functioning up to 60 Hz – while this may not look impressive on paper, in practice it is fully sufficient, as most games on consoles do not exceed this limit. All these settings can be quickly found in the Game Bar panel, a convenient menu created specifically for gamers. From this interface, one can change picture modes, enable a frame counter, or even... an on-screen reticle – humorously named "target point" in the Vidaa system, which is a result of awkward translation from the Chinese manufacturer.

Special praise should be given to the ability to play in 1080p at 120 Hz, which significantly improves the fluidity and responsiveness of the image. Therefore, if someone wants to play a few titles at a higher refresh rate, they can simply lower the resolution and enjoy much smoother motion. Despite the lack of 4K@120Hz, the Hisense E7Q / E79Q performs really well as a gaming television – especially for those who are not looking for perfection but rather a solid and fast screen for everyday gaming.