Philips OLED809/819 vs Hisense E7Q / E79Q

Philips OLED 809 delivers a more than satisfying HDR effect. The television is capable of generating brightness exceeding 900 nits in almost every scene, and sometimes even over 1000. This result allows for a full experience of content with a wide tonal range. The only moment when Philips OLED 809 is unable to generate higher brightness is in a scene from the movie “The Meg,” which features a large amount of bright white across a significant portion of the screen. However, this cannot be regarded as a poor result, as it represents a considerable improvement over its predecessor. Generally speaking, such values for OLED panels produced by LG Display, which do not feature MLA technology, are very, very good. When combined with high coverage of the DCI-P3 colour gamut, they allow for an exceptional HDR experience. The Philips OLED 809 test showed that this television supports popular HDR formats such as Dolby Vision and HDR10+.

The Hisense E7Q / E79Q is a television with average brightness, with a peak luminance level of around 350-380 nits. This is an absolute minimum that allows for HDR content to be viewed in a way that is close to the creators' intentions, although without a distinct "wow" effect. Synthetic test results on white screens have been confirmed in practice – in film scenes, the bright parts of the image are stable and quite uniform, but it's hard to speak of a true "light punch." In everyday use, for example, when watching Netflix or YouTube, the HDR effect is acceptable and is perfectly sufficient for most users. However, it must be stated clearly – this is not the level of top-end screens, and one should not expect that in this price range. Fortunately, the Hisense E7Q / E79Q has an advantage that allows it to gain quite a few points: it features a PFS LED QLED panel, utilising an additional phosphor layer that improves colour reproduction. The measured range of the DCI-P3 colour gamut is about 92%, which means that colours in most scenes are vibrant, well-saturated, and pleasant to the eye, particularly for this price bracket.

The best factory mode in which we conducted all our tests was "Filmmaker", which has become rather standard in televisions from this manufacturer. However, let's check what its characteristics were before we began the calibration process. The first aspect we will examine is white balance, as despite appearing unassuming, it determines whether the image will be free from any kind of tint. The graph clearly shows that both in SDR and HDR materials, there was a dominant presence of two colours: red and green, which resulted in a strong yellow tint that was ubiquitous across the entire image. This is perfectly visible on the "ColourChecker" palette, where all hues shifted towards their warmer counterparts. The second thing we will scrutinise is, in our opinion, the two most important graphs regarding image quality assessment: gamma and the EOTF curve. Both aim to maintain adequate brightness and contrast. The first one serves to describe the brightness level in SDR materials, while the second shows the rate of luminance increase. Analyzing the first one, we can observe that it was extremely lowered compared to the reference value marked by the orange line. This situation resulted primarily in a sharp increase in brightness and a significant reduction in contrast, almost reminiscent of that in OLED televisions. The EOTF curve exhibited greater "moderation" and only slightly brightened the entire image to 50% of the maximum brightness.

In Filmmaker mode, the Hisense E7Q / E79Q television was truly impressive. After the first measurements, it became clear that the white balance was quite well tuned, with the only minor deviation being a slight tendency towards a purple tone, which we mentioned earlier. However, this did not significantly impact the overall character of the image – it remained coherent and pleasant to view. A much larger issue turned out to be the brightness characteristics (gamma) in SDR content and the EOTF curve in HDR films. The television noticeably brightened the image, flattening the contrast and diminishing its depth. Gamma values could drop from the reference 2.4 to around 1.9, making the image look as if it were covered with a thin, milky layer. Fortunately, this is a problem that can be relatively easily corrected through calibration.

Philips, like most leading manufacturers, has been providing advanced tools for calibration processes for years. Here we will find both 2- and 20-point grey scale adjustments, as well as an advanced CMS (Colour Management System). As you can observe, this has brought about extremely beneficial results and profoundly changed the perceived image. Practically every one of the elements mentioned above has undergone a transformation and has been brought back to its natural state. This is particularly evident on the "ColourChecker" palette, where the measured samples are harmoniously in place. It must be said that the white balance has turned out exceptionally well, allowing us to enjoy a clean image free from any tint in both SDR and HDR materials. The biggest issue of OLED809, namely gamma, has been properly modelled and only shows minor errors here and there, which will not affect the overall picture. The EOTF curve, on the other hand, has been rid of that subtle brightening and now presents itself as reference-level.

The biggest beneficiary of calibration in the case of the Hisense E7Q / E79Q was undoubtedly the SDR mode. It managed to achieve an almost perfect image – most errors in the Color Checker test dropped below a value of 3, and often even 2, which is an outstanding result for this class of equipment. The greatest improvement came from equalising the brightness characteristic (gamma), which meant the image no longer appeared washed out and regained its natural depth. In HDR content, it was also possible to improve colours and eliminate the purple tint mentioned earlier, but errors in the Color Checker measurements were still noticeable. This is due to the fact that – as is often the case with Hisense televisions – the screen manipulates brightness quite heavily, overemphasising some colours. This was also indicated by the EOTF curve, which was slightly above the reference values, suggesting these minor issues with excessive brightness. Despite this drawback and the design limitations that emerge with HDR content, the Hisense E7Q / E79Q gained quite a lot after calibration. In everyday use, the television presents a consistent, natural, and pleasant image, and the difference compared to the factory settings is enormous.

Philips OLED 809 did not perform particularly well in the test of tonal transition fluidity. Moving on to the part of the test where we assess the behaviour of the television's algorithms, we will once again check the function responsible for removing posterization. Indeed, such a function exists in the menu and has several available options. As you can see in the picture on the left, although its presence has been confirmed by us, it is not useful. Only at the highest setting does it effectively remove stuttering; however, it blurs the entire image in the process. Therefore, it is completely useless.

It happens more than once or twice that you and we watch lower quality materials. In this case, the quality of the image upscaling algorithms can have a beneficial effect. We must admit that those implemented in OLED 809 work quite efficiently and improve image quality without visible artifacts. You can only notice slight edge fringing; however, it is unlikely to be visible during normal viewing.

In the case of the Hisense E7Q / E79Q, upscaling and digital image processing are not the strongest aspects of this television. It is evident that the manufacturer has opted more for simplicity rather than advanced image processing algorithms. The television does not offer any features to smooth tonal transitions or systems to improve image clarity, resulting in lower resolution materials looking simply very raw. On the screen, you can notice subtle compression edges that better processors in other models can effectively hide.

During the HD material tests, we noticed that the E7Q tries to artificially enhance detail, which sometimes works, and at other times has the opposite effect – the image becomes soft, slightly blurred, at times even “watery.” There is no aggressive sharpening that ruins naturalness, but there is also no finesse in the detail integration that better image converters offer.

The maximum refresh rate we can set on the tested television is 144 Hz. This value can be achieved by connecting it to a really powerful PC. In the case of consoles or television, everything remains the same. For those who require high smoothness of motion or dislike the characteristic stuttering of films recorded at 24 fps, the manufacturer has prepared a fairly extensive motion smoothing system. In the dedicated tab, we will find a slider for “Smoothness” that is responsible for eliminating stutter, and “Motion Blur Reduction,” which helps increase the sharpness of dynamic elements. The function works very well and granularly, meaning that each setting has a real impact on the perception of motion. We also mention that it works at a refresh rate of 120 Hz, as it operates on multiples of film or television materials. With such an extensive set of options, every user will find their golden mean. In the picture, we present our choice, which is slight smoothing without the soap opera effect.

Motion is influenced not only by settings on the television but also by the response time of the panel itself. OLED televisions feature the best response time on the market, which in the case of 809 is about 0.1 ms. There are no IPS/ADS or especially VA panels that come close to the results of organic panels.

Hisense E7Q / E79Q is a television with a 60 Hz screen, so fans of 4K sports may feel a slight disappointment – we simply won’t see such smooth images here as in more expensive models with higher refresh rates. Fortunately, the situation is much better for films. Cinematic materials recorded at 24 frames per second can be displayed here using a motion smoothing feature, allowing the user to tailor the picture to their own preferences – either more cinematic with visible frames or smoother, in a theatrical style.

The Philips OLED 809 television supports all technologies included in the HDMI 2.1 standard, and during our testing, each one activated without any problems. Therefore, we must state that this television is perfectly suited for all gamers, whether they are using a console or a computer. It is worth mentioning that the manufacturer has opted to implement the HGIG mode, which provides a great alternative to Dolby Vision, which unfortunately in the OLED809 is unplayable due to very high input lag.

A nod to gamers is also the inclusion of a dedicated GameBar, which allows for monitoring current gameplay parameters and quick changes to settings. We will also find a function to enable a crosshair, which will be very useful when shooting with a sniper rifle, but from the so-called hip. Additionally, we can also find a shadow enhancement function for better visibility in shadows and a colour filter for gamers with visual impairments.

In summary, the OLED 809 is a very good and versatile device for gamers. Anyone who purchases this television for gaming does not need to worry about anything, as it is simply made for gaming. Especially since features such as VRR, ALLM, G-Sync, FreeSync, or HDR Dolby Vision gameplay will allow for an even greater immersion in their favourite title. Lastly, we will add that the only downside of the television in game mode is the artificial image sharpening, regardless of the settings, and it cannot be 'softened'.

Hisense E7Q / E79Q is truly a successful television for gamers, even though it does not support 4K signal at 120 Hz. The manufacturer, however, has ensured a set of features that until recently could only be found in more expensive models. There is ALLM, meaning automatic switching to low latency mode, allowing the television to activate game mode with very low input lag by itself. We also have VRR, functioning up to 60 Hz – while this may not look impressive on paper, in practice it is fully sufficient, as most games on consoles do not exceed this limit. All these settings can be quickly found in the Game Bar panel, a convenient menu created specifically for gamers. From this interface, one can change picture modes, enable a frame counter, or even... an on-screen reticle – humorously named "target point" in the Vidaa system, which is a result of awkward translation from the Chinese manufacturer.

Special praise should be given to the ability to play in 1080p at 120 Hz, which significantly improves the fluidity and responsiveness of the image. Therefore, if someone wants to play a few titles at a higher refresh rate, they can simply lower the resolution and enjoy much smoother motion. Despite the lack of 4K@120Hz, the Hisense E7Q / E79Q performs really well as a gaming television – especially for those who are not looking for perfection but rather a solid and fast screen for everyday gaming.