Philips OLED770 vs LG QNED80A6A (VA)

The Philips OLED770 does not attempt to compete with the brightest OLEDs on the market, and it would be difficult to expect that, as it is the entry-level model in Philips' range for 2025. In our measurements, it reached a maximum of around 700 nits, which allows enjoyment of HDR effects in scenes where light appears sporadically – for example, in the flash of headlights or a starry sky. In such moments, the image can truly be stunning. However, it is different when there are more bright elements on the screen. The television, like many cheaper OLEDs, limits luminance in those situations, causing the entire image to noticeably dim. This was best observed in a scene from the film The Meg, where the sun comes out behind an oil rig – the brightness then dropped to around 250 nits, which is almost three times less. The HDR effect remains pleasant to the eye, but it is worth being aware that this model performs best in scenes with less intense light. Fortunately, the OLED770 has a trump card – the coverage of the DCI-P3 colour gamut is as high as 99%, so colours in films and games are vivid and very close to what the creator intended to convey.

Let's now talk about how this television shines. If you are expecting dazzling light effects, we need to temper your enthusiasm. The LG QNED80A is a moderately bright television. Our measurements in most movie scenes indicated values around 350-400 nits. This is not enough to speak of a full, cinematic HDR experience and the sense of that famous "high dynamism" offered by flagship products. However, brightness is not everything. Although the QNED80A is not a "light monster," it makes up for it in another crucial category: colours. This is where PFS technology comes into play, which LG marketers disguise under the name QNED/NanoCell. Thanks to this approach, the television offers a much wider colour palette than classic LCD designs. In our tests, coverage of the cinematic DCI-P3 palette reached a solid 93-94%. What does this mean for you? That even with lower brightness, when watching movies in HDR, colours will be vivid, deep, and appropriately saturated. The image is not washed out but rather juicy, which is a significant advantage in this price range.

The first measurements already show that the factory settings of the Philips OLED770 have quite a lot to improve even in Filmmaker mode. The white balance chart clearly shows a lack of blue, resulting in a slightly yellowish tint to the image. In practice, the white is not snowy but leans towards warmer tones – which some may even appreciate, but from the perspective of accuracy, this is a deviation from the norm. The gamma, on the other hand, tends to the darker side – the average value is around 2.6 instead of the reference 2.4. In the midtones, the image appears subdued and more saturated, which may seem too "filmic," but detracts somewhat from naturalness. However, the most issues are evident in colour reproduction. The average error is relatively high, and some colours – particularly shades of grey – deviate significantly from what one should see. In everyday viewing, this means that sometimes colours may look less natural than we would like.

It might seem that since the QNED80A is one model, regardless of the version, it should offer the same picture. However, practice shows something completely different. Analyzing the variant with a VA panel in the best factory setting – that is, in Filmmaker Mode – we noticed a specific characteristic. This television, “out of the box,” serves us a picture with a clear dominance of red and a deficiency of blue. Overall, it is very warm, even hot. Many users may describe this as a picture that is “too cinematic,” leaning towards sepia. Additionally, there is the issue of the gamma curve – the television has a tendency to slightly artificially brighten scenes (gamma is too low), causing the picture to lose some depth. The good news is that these are not panel errors, but merely software issues. As always in our tests, we conducted professional calibration, which completely eliminated these shortcomings, restoring the natural white balance and correct saturation.

The Philips OLED770 from the outset signalled that it harboured significant potential, but in its factory settings, it was difficult to see this fully. The picture was often too warm, and some colours appeared to have lost their naturalness along the way. Calibration, however, revealed that it is a very responsive television – it reacted to every adjustment and almost immediately unveiled another layer of its capabilities. The white balance could be set in both SDR and HDR to eliminate the yellowish tint and introduce a neutral, clear white. The gamma stabilised closer to perfection, allowing midtones to regain their naturalness, and shadows stopped being artificially darkened, perhaps even with a slight brightening effect. The result was obvious... Films were watched with greater ease; the picture had cinematic depth, but without the feeling that something was exaggeratedly darkened. However, the most interesting aspect was the work on colours. Factory errors were not dramatic but slightly noticeable – skin tones were sometimes too warm, and grey didn’t always have the shade we expected. After calibration, the error values dropped to around 2, and in many cases even below 1. This is certainly a level lower than the threshold of human perception. In other words, after correction, the colours finally "clicked" into place. Looking at the screen, we had the impression that the television had begun to speak with its full voice. Like an instrument that has finally been well tuned.

Was it worth spending time on calibration? Definitely yes. We managed to tame the initial, too warm white balance and, most importantly, correct the gamma curve. The television stopped artificially brightening scenes, which gave the image depth. The greatest improvement is noticeable in SDR content, that is, while watching regular television, YouTube, or playing games without HDR. Here the QNED80A shows its class – colour reproduction errors (DeltaE) have dropped below a value of 2. In technical terms, this means that the errors are virtually unnoticeable to the human eye. The image in everyday use has simply become very attractive, natural, and correct. The difficulties begin with HDR content. Although we managed to improve the white balance, the EOTF curve graph (responsible for brightness at various levels) shows that the television still "interprets" the image in its own way. This stems from the nature of the edge-lit backlight with local dimming and the fact that LG gives the calibrator very little control over this parameter. In short: the television struggles to hide its hardware shortcomings, sometimes ignoring our commands. Nevertheless, the final image is significantly more accurate and pleasant to behold than with factory settings, even if it falls a bit short of studio perfection.

The issue of the aforementioned colour banding can largely be mitigated thanks to the 'distortion reduction' feature, which is an algorithm for smoothing tonal transitions in Philips. It performs best at a low setting – effectively eliminating unwanted colour bands while not introducing strange artefacts or losing image detail. This is one of those features that is truly worth leaving switched on.

The situation is somewhat worse regarding upscaling. The image from a lower resolution can be too soft, while in some areas, characteristic 'jaggies' appear. The impression is that the algorithm is trying to reconcile two conflicting directions – smoothing and sharpening – and ultimately fails to find a happy medium. As a consolation, it can be added that the television has no issues with overscan, meaning it does not cut off the edges of the image, which sometimes occurs in other competing models.

In this category, the QNED80A proves to be a true "dark horse." It is an excellent, affordable television for those who frequently watch lower-quality content – for example, traditional cable TV. The processor used here handles upscaling, that is, enhancing low resolution to native 4K, exceptionally well. The image after processing is natural, smooth, and, most importantly, not overly jagged or artificially sharpened. In the menu, we also find a dedicated option for smoothing tonal transitions in low-quality content. This feature works really effectively, eliminating annoying "banding" of colours under heavy video compression. However, we must remain vigilant. Remember that we are not dealing with a top-tier processor known from flagship OLED models. In more challenging scenes, the system may struggle and introduce minor artefacts or distortions. Nonetheless, it is definitely worth giving this feature a chance, as in most cases the quality improvement is visibly apparent.

The issue of the matrix in the Philips OLED770 is not entirely straightforward. The manufacturer claims a 120 Hz panel, but our measurements showed that the screen can accept a 4K signal even at 144 Hz. That sounds like great news – after all, who wouldn't want an additional mode for PC gamers at this price? However, the reality turned out to be more complex. With 120 Hz content, the television behaves like most OLEDs – the image is absolutely clear, with no trace of ghosting or blurring, making it perfect for both dynamic games and sports broadcasts. The problem only arises at 144 Hz. Unlike models with official support for this frequency, here you can observe the phenomenon known as frame skipping. This means that the television cannot display all the frames – some are skipped, causing motion to lose smoothness, and double contours appear on the screen. The effect resembles the operation of the BFI function, which Philips does not offer in this model anyway.

We move on to a matter that may be decisive for many. Unfortunately, here we must point out the biggest "Achilles' heel" of the QNED80A model. This television is equipped with a panel featuring a native refresh rate of 60Hz. There is no denying it – at this price, we expected more as we know that Chinese manufacturers can offer 120Hz screens for a similar price. Due to this parameter, dynamic scenes in sports or fast-paced games are not the strongest aspect of this display. Fortunately, LG has equipped the television with a proven motion smoothing system called TruMotion. It works quite effectively with film material (24 frames). We suggest playing around with the De-Judder slider – from our experience, setting it in the range of 2-4 provides the best compromise: the motion becomes smoother, yet still looks natural, without the artificial "television theatre" effect.

If someone is looking for a television for gaming, the Philips OLED770 is a contender that is hard to ignore. The mere fact that we have an OLED here provides an excellent starting point – perfect black and infinite contrast make evening sessions in atmospheric games look as if they were lifted straight from the cinema. On top of that, there is the Ambilight system, which consists of LEDs on the back of the television that extend the image onto the wall behind the screen. The effect is such that even playing FIFA can look like a small spectacle, and in horror games the atmosphere becomes truly thick. From a technical standpoint, it's also quite decent. The Philips OLED770 supports variable refresh rate (VRR) up to 120 Hz, has an automatic mode for gamers (ALLM), and if someone is using an Xbox Series X, they can also count on Dolby Vision support in games. One must only know that in this mode the input lag is slightly higher than standard, though still at an acceptable level. As a bonus, we get the “Game Bar” panel, which is a special tool bar for gamers. It isn’t the most conveniently designed solution, but it allows you to check key parameters without leaving the game. Overall, this results in a television that, on one hand, has all the essential gaming features, and on the other, can add something unique – Ambilight. And it is this mix of technology and visual effect that makes the OLED770 one of the better screens for gaming at home.

Now that we have established that the QNED80A is a television with a 60Hz panel, we must say it plainly: we will not be playing here at 120 frames per second at any resolution. Does this disqualify the equipment in the eyes of gamers? Not necessarily, especially those "casual" ones. LG has decided to sweeten this technical limitation by packing quite a few useful functions inside. We have support for VRR (variable refresh rate) in the range of 48-60Hz and automatic game mode ALLM, which instantly reduces input lag upon detection of a console. All of this is managed from a very convenient, purple Game Optimizer menu, which has already become LG's hallmark. A big plus goes to the manufacturer for consistency regarding HDR. Although the television does not support Dolby Vision in games on Xbox consoles, LG adds a well-implemented HGiG standard. Thanks to this, even on a moderately bright screen, playing in HDR is clear, and the details in shadows and highlights are accurately reproduced, rather than "cut off".