Philips OLED769 vs Hisense E7Q / E79Q

Philips OLED769 performs quite well, particularly in film scenes with small points of light. The television surprises with its brightness, reaching around 800 nits, which is an impressive result. As a result, fine sources of light, such as street lamps at night or stars in the sky, are sharp and full of detail. However, the biggest challenge for this model is the scene with a full-screen burst of sunlight. In such moments, the brightness drops to about 250 nits, which is not very impressive. This is a typical problem for cheaper OLED displays, which struggle to maintain high brightness across the entire screen surface.

The Hisense E7Q / E79Q is a television with average brightness, with a peak luminance level of around 350-380 nits. This is an absolute minimum that allows for HDR content to be viewed in a way that is close to the creators' intentions, although without a distinct "wow" effect. Synthetic test results on white screens have been confirmed in practice – in film scenes, the bright parts of the image are stable and quite uniform, but it's hard to speak of a true "light punch." In everyday use, for example, when watching Netflix or YouTube, the HDR effect is acceptable and is perfectly sufficient for most users. However, it must be stated clearly – this is not the level of top-end screens, and one should not expect that in this price range. Fortunately, the Hisense E7Q / E79Q has an advantage that allows it to gain quite a few points: it features a PFS LED QLED panel, utilising an additional phosphor layer that improves colour reproduction. The measured range of the DCI-P3 colour gamut is about 92%, which means that colours in most scenes are vibrant, well-saturated, and pleasant to the eye, particularly for this price bracket.

The "Film" mode proved to be the best factory setting in terms of fidelity to the source material, and it is on this that we based our tests. However, like other factory modes, it was not without flaws. Let us examine, therefore, what exactly went wrong in SDR and HDR materials.

In both cases, the white balance was disrupted by the excessive dominance of green and red hues. This phenomenon created a yellowish tint that spread across the entire image, leading to issues such as yellowed whites and unnatural skin tones. These problems were clearly highlighted on the "ColourChecker" palette, where each of the samples was shifted towards warmer tones.

As for contrast and brightness, in the Philips OLED769, we can look at two key graphs: Gamma for HD content and the EOTF curve for 4K HDR content. In the case of the first graph, the gamma value falls below the optimal level of 2.4, resulting in an increase in brightness of light areas of the image. This means that bright elements may be slightly overexposed, losing detail and depth. In contrast, the EOTF curve for 4K HDR content performs really well. The graph shows that the television effectively conveys details in both the brightest and darkest areas of the image, resulting in a realistic and dynamic representation of scenes.

In Filmmaker mode, the Hisense E7Q / E79Q television was truly impressive. After the first measurements, it became clear that the white balance was quite well tuned, with the only minor deviation being a slight tendency towards a purple tone, which we mentioned earlier. However, this did not significantly impact the overall character of the image – it remained coherent and pleasant to view. A much larger issue turned out to be the brightness characteristics (gamma) in SDR content and the EOTF curve in HDR films. The television noticeably brightened the image, flattening the contrast and diminishing its depth. Gamma values could drop from the reference 2.4 to around 1.9, making the image look as if it were covered with a thin, milky layer. Fortunately, this is a problem that can be relatively easily corrected through calibration.

After professional calibration, Philips OLED769 truly shines in terms of colour accuracy. The television has been completely stripped of any yellow tint in both HD and 4K content. The Colour Checker test confirms that deltaE errors are minimal, occasionally exceeding a value of 2, which means we can speak of almost perfect director's representation.

When it comes to contrast, the situation is equally impressive. With 4K materials, there wasn't much to improve initially, while the gamma chart has been significantly enhanced. This allows dark and light areas of the image to be represented with greater accuracy, resulting in a realistic and dynamic portrayal of scenes.

The calibration has allowed the full potential of this television to be unleashed, both in terms of colours and contrast. Philips OLED769 now offers vivid, natural images of high quality that will delight any user, whether they are watching films or using other multimedia.

The biggest beneficiary of calibration in the case of the Hisense E7Q / E79Q was undoubtedly the SDR mode. It managed to achieve an almost perfect image – most errors in the Color Checker test dropped below a value of 3, and often even 2, which is an outstanding result for this class of equipment. The greatest improvement came from equalising the brightness characteristic (gamma), which meant the image no longer appeared washed out and regained its natural depth. In HDR content, it was also possible to improve colours and eliminate the purple tint mentioned earlier, but errors in the Color Checker measurements were still noticeable. This is due to the fact that – as is often the case with Hisense televisions – the screen manipulates brightness quite heavily, overemphasising some colours. This was also indicated by the EOTF curve, which was slightly above the reference values, suggesting these minor issues with excessive brightness. Despite this drawback and the design limitations that emerge with HDR content, the Hisense E7Q / E79Q gained quite a lot after calibration. In everyday use, the television presents a consistent, natural, and pleasant image, and the difference compared to the factory settings is enormous.

When it comes to lower quality materials, the distortion reduction in the Philips OLED769 handles tonal transitions well, especially at the minimum setting. It is worth noting that at this setting, film grain is not blurred, which is a pleasant surprise, as such negative phenomena often occur with other manufacturers. Overall, it is quite a decent solution. However, it should be pointed out that this setting does not work in HDR mode, where gradation issues are much more pronounced. In HDR mode, the television struggles with smoothing tonal transitions and may present more noticeable distortions and noise, reducing picture quality in dynamic scenes.

Regarding digital processing, the Philips OLED769 performs well. The model in the photo is not overly jagged, and the branches in the background lack the characteristic jagged edges. The television achieves this effect thanks to the absence of artificial sharpness, which may be an advantage for some users. Others, however, may find this less attractive, as they prefer a more vibrant, sharper image instead of a subtle effect. This effect can be mitigated by using a higher setting for the "Sharpness" parameter.

In the case of the Hisense E7Q / E79Q, upscaling and digital image processing are not the strongest aspects of this television. It is evident that the manufacturer has opted more for simplicity rather than advanced image processing algorithms. The television does not offer any features to smooth tonal transitions or systems to improve image clarity, resulting in lower resolution materials looking simply very raw. On the screen, you can notice subtle compression edges that better processors in other models can effectively hide.

During the HD material tests, we noticed that the E7Q tries to artificially enhance detail, which sometimes works, and at other times has the opposite effect – the image becomes soft, slightly blurred, at times even “watery.” There is no aggressive sharpening that ruins naturalness, but there is also no finesse in the detail integration that better image converters offer.

Philips OLED769 features a multi-stage motion smoother called "Motion Style", which will satisfy users who appreciate the ability to customise the fluidity of motion in films. With this function, you can set the image to be more frame-like or smooth, resembling a theatrical effect. This is a great solution for those who want to adapt the displayed content to their visual preferences. Gamers will also not be disappointed, as the television, like most OLEDs, is equipped with a 120Hz panel. This provides exceptional fluidity and dynamism of the image. Unfortunately, Philips OLED769 does not have the BFI (Black Frame Insertion) feature, which could further improve motion fluidity and sharpness. Despite this limitation, the television still offers excellent visual experiences for both cinema lovers and gamers. This is definitely one of its strong points.

Hisense E7Q / E79Q is a television with a 60 Hz screen, so fans of 4K sports may feel a slight disappointment – we simply won’t see such smooth images here as in more expensive models with higher refresh rates. Fortunately, the situation is much better for films. Cinematic materials recorded at 24 frames per second can be displayed here using a motion smoothing feature, allowing the user to tailor the picture to their own preferences – either more cinematic with visible frames or smoother, in a theatrical style.

Philips OLED769 has been designed with gamers in mind, offering full compatibility with consoles and the highest quality of gameplay. The television received the maximum rating in this category, providing everything that the heart desires. With HDMI 2.1 ports fully supporting ALLM (Auto Low Latency Mode) and VRR (Variable Refresh Rate), the television ensures smooth and hassle-free gaming. ALLM automatically switches the television to low latency mode, while VRR eliminates stuttering and screen tearing, resulting in fluidity and stability in gaming. The Dolby Vision gaming feature is another advantage, although it only works at a frequency of 60 Hz. Most casual gamers will likely not feel the lack of a higher frequency; however, more demanding users may have some reservations. This allows for enjoyment of a dynamic range of tones and realistic images, enhancing the gaming experience. PC gamers will also not be disappointed, as Philips OLED769 offers full compatibility with Nvidia graphics cards, thanks to support for G-Sync. This technology synchronises the refresh rate of the television with the graphics card, eliminating tearing and stuttering, resulting in excellent image fluidity.

Philips OLED769 is a television that perfectly meets the needs of gamers, offering a wide range of advanced features and technologies that significantly enhance gameplay quality and user comfort.

Hisense E7Q / E79Q is truly a successful television for gamers, even though it does not support 4K signal at 120 Hz. The manufacturer, however, has ensured a set of features that until recently could only be found in more expensive models. There is ALLM, meaning automatic switching to low latency mode, allowing the television to activate game mode with very low input lag by itself. We also have VRR, functioning up to 60 Hz – while this may not look impressive on paper, in practice it is fully sufficient, as most games on consoles do not exceed this limit. All these settings can be quickly found in the Game Bar panel, a convenient menu created specifically for gamers. From this interface, one can change picture modes, enable a frame counter, or even... an on-screen reticle – humorously named "target point" in the Vidaa system, which is a result of awkward translation from the Chinese manufacturer.

Special praise should be given to the ability to play in 1080p at 120 Hz, which significantly improves the fluidity and responsiveness of the image. Therefore, if someone wants to play a few titles at a higher refresh rate, they can simply lower the resolution and enjoy much smoother motion. Despite the lack of 4K@120Hz, the Hisense E7Q / E79Q performs really well as a gaming television – especially for those who are not looking for perfection but rather a solid and fast screen for everyday gaming.