LG UA75006LA (VA) vs Hisense E7Q / E79Q

The LG UA7500 with a VA panel holds brightness at around 350 nits, which does not make a significant impression by today's standards. It is hard to speak of a true HDR experience here – most content looks more like classic SDR with a slight attempt at boosting the highlights. The advantage is that regardless of the tested scene, the effect remained relatively stable. However, we noticed that in very extreme scenes with a lot of fine details, the television can gently dim the image to achieve better black levels, but this comes at the expense of visibility of bright effects. It is also worth noting that the UA7500 is not equipped with any additional technologies for expanding colours. It is neither a QLED panel nor PFS LED, which is why the coverage of the DCI-P3 colour gamut is only 80%, making many HDR films appear flat and not conveying the full diversity of colours.

The Hisense E7Q / E79Q is a television with average brightness, with a peak luminance level of around 350-380 nits. This is an absolute minimum that allows for HDR content to be viewed in a way that is close to the creators' intentions, although without a distinct "wow" effect. Synthetic test results on white screens have been confirmed in practice – in film scenes, the bright parts of the image are stable and quite uniform, but it's hard to speak of a true "light punch." In everyday use, for example, when watching Netflix or YouTube, the HDR effect is acceptable and is perfectly sufficient for most users. However, it must be stated clearly – this is not the level of top-end screens, and one should not expect that in this price range. Fortunately, the Hisense E7Q / E79Q has an advantage that allows it to gain quite a few points: it features a PFS LED QLED panel, utilising an additional phosphor layer that improves colour reproduction. The measured range of the DCI-P3 colour gamut is about 92%, which means that colours in most scenes are vibrant, well-saturated, and pleasant to the eye, particularly for this price bracket.

The Filmmaker mode on the LG UA7500 performs better than one might expect from such a budget television, but let’s not get carried away with praise. The image is put together quite sensibly and does not irritate at first glance, however, its weaknesses quickly become apparent. This is most evident in scenes with bright points – background lamps or reflections of light on the skin are distinctly exaggerated. The faces of the characters often look unnatural, as if they have been 'overexposed'. Added to this is the default gamma characteristic, which brightens the smallest details and causes the image to lose subtlety in darker areas. Nevertheless, it is a fact that for its price range, the UA7500 in factory mode provides a fairly decent starting point. However, it is clear that without additional adjustment, it will not be possible to avoid these problems, which is why – as with other televisions – we decided to see what could be achieved after calibration.

In Filmmaker mode, the Hisense E7Q / E79Q television was truly impressive. After the first measurements, it became clear that the white balance was quite well tuned, with the only minor deviation being a slight tendency towards a purple tone, which we mentioned earlier. However, this did not significantly impact the overall character of the image – it remained coherent and pleasant to view. A much larger issue turned out to be the brightness characteristics (gamma) in SDR content and the EOTF curve in HDR films. The television noticeably brightened the image, flattening the contrast and diminishing its depth. Gamma values could drop from the reference 2.4 to around 1.9, making the image look as if it were covered with a thin, milky layer. Fortunately, this is a problem that can be relatively easily corrected through calibration.

The biggest improvement we noticed was when calibrating the mode intended for everyday SDR content. We managed to smooth out the white balance in an acceptable way and tackle the problem of excessive brightening of fine details due to the gamma curve. As a result, the image gained the consistency and naturalness that was missing in the factory settings. After such adjustments, we can confidently state that for everyday television content, programmes, or materials from YouTube, the LG UA7500 performs very well – especially after professional calibration. The situation is somewhat different for HDR content. Here, calibration allowed us to tame the white balance and slightly improve the brightness management; however, the limitations of the construction are immediately apparent. The lack of additional filters to widen the colour palette results in the most vivid colours appearing flat, and the image does not display the intensity we would expect from good HDR. So in SDR, the UA7500 performs quite well, but in HDR – despite corrections – it remains far behind, and this is a characteristic that one must accept when choosing this television.

The biggest beneficiary of calibration in the case of the Hisense E7Q / E79Q was undoubtedly the SDR mode. It managed to achieve an almost perfect image – most errors in the Color Checker test dropped below a value of 3, and often even 2, which is an outstanding result for this class of equipment. The greatest improvement came from equalising the brightness characteristic (gamma), which meant the image no longer appeared washed out and regained its natural depth. In HDR content, it was also possible to improve colours and eliminate the purple tint mentioned earlier, but errors in the Color Checker measurements were still noticeable. This is due to the fact that – as is often the case with Hisense televisions – the screen manipulates brightness quite heavily, overemphasising some colours. This was also indicated by the EOTF curve, which was slightly above the reference values, suggesting these minor issues with excessive brightness. Despite this drawback and the design limitations that emerge with HDR content, the Hisense E7Q / E79Q gained quite a lot after calibration. In everyday use, the television presents a consistent, natural, and pleasant image, and the difference compared to the factory settings is enormous.

LG UA7500 with a VA panel performed really well in this category. Image scaling from Full HD or even SD materials was surprisingly smooth. The picture looked smooth, edges were not overly jagged, and the television retained a considerable amount of detail, meaning that even older films did not lose their character. It particularly excelled with faces – there were no artificial contours or 'mask' effects, which often occur in cheaper models. The way the television handled tonal transitions in lower quality materials is also noteworthy. Thanks to digital processing, colours did not bleed into each other, and gradients appeared natural and smooth. There was no excessive smoothing of the image or loss of cinematic grain. This makes the UA7500 great for everyday content – from terrestrial television, through sports, to YouTube, where we often watch materials in various resolutions.

In the case of the Hisense E7Q / E79Q, upscaling and digital image processing are not the strongest aspects of this television. It is evident that the manufacturer has opted more for simplicity rather than advanced image processing algorithms. The television does not offer any features to smooth tonal transitions or systems to improve image clarity, resulting in lower resolution materials looking simply very raw. On the screen, you can notice subtle compression edges that better processors in other models can effectively hide.

During the HD material tests, we noticed that the E7Q tries to artificially enhance detail, which sometimes works, and at other times has the opposite effect – the image becomes soft, slightly blurred, at times even “watery.” There is no aggressive sharpening that ruins naturalness, but there is also no finesse in the detail integration that better image converters offer.

The LG UA7500 is a television with a 60 Hz panel, so it's difficult to expect much admiration in this category. It's more of a screen intended for everyday content or an evening film viewing rather than for following dynamic sporting events or playing action games. It's clear that the manufacturer targeted this model specifically at that group of consumers – and it performs correctly in that regard. We have the TruMotion feature available, which is a motion smoother. It's simple, with only one slider, but it can introduce a noticeable difference. At the lower settings, the image appears more raw and cinematic, whereas at higher values, the motion becomes smoother and more pleasing to the eye.

Hisense E7Q / E79Q is a television with a 60 Hz screen, so fans of 4K sports may feel a slight disappointment – we simply won’t see such smooth images here as in more expensive models with higher refresh rates. Fortunately, the situation is much better for films. Cinematic materials recorded at 24 frames per second can be displayed here using a motion smoothing feature, allowing the user to tailor the picture to their own preferences – either more cinematic with visible frames or smoother, in a theatrical style.

The LG UA7500 is a television that can be confidently recommended to "casual" gamers. It lacks a 120 Hz panel and HDMI 2.1 ports, so it cannot fully utilise the potential of modern consoles. However, the manufacturer has included several features that can enhance the gaming experience. Notably, the Game Bar stands out – a very well-designed panel where you can quickly preview and change the most important settings. From this interface, we have access to features like ALLM mode (automatic switching to game mode) and frame synchronization, which is VRR. The VRR range is limited – it works from 48 to 60 Hz – but the mere presence of this feature in such an affordable television makes a positive impression.

Additionally, it supports HGiG, which is the HDR calibration mode for gaming. It sounds good, but based on our testing experiences, we already know that for the UA7500, this option doesn't make much sense. The television doesn't handle HDR very well, so paradoxically, we achieved better results with this mode disabled. This is another indication that the UA7500 is more of a screen for occasional gamers who value simplicity and convenience rather than for those seeking the full experience from the latest consoles.

Hisense E7Q / E79Q is truly a successful television for gamers, even though it does not support 4K signal at 120 Hz. The manufacturer, however, has ensured a set of features that until recently could only be found in more expensive models. There is ALLM, meaning automatic switching to low latency mode, allowing the television to activate game mode with very low input lag by itself. We also have VRR, functioning up to 60 Hz – while this may not look impressive on paper, in practice it is fully sufficient, as most games on consoles do not exceed this limit. All these settings can be quickly found in the Game Bar panel, a convenient menu created specifically for gamers. From this interface, one can change picture modes, enable a frame counter, or even... an on-screen reticle – humorously named "target point" in the Vidaa system, which is a result of awkward translation from the Chinese manufacturer.

Special praise should be given to the ability to play in 1080p at 120 Hz, which significantly improves the fluidity and responsiveness of the image. Therefore, if someone wants to play a few titles at a higher refresh rate, they can simply lower the resolution and enjoy much smoother motion. Despite the lack of 4K@120Hz, the Hisense E7Q / E79Q performs really well as a gaming television – especially for those who are not looking for perfection but rather a solid and fast screen for everyday gaming.