LG UA75006LA (IPS) vs SONY BRAVIA 3

The version with an IPS panel looks even more modest, where the peak brightness barely reaches 250 nits. In practice, this means that a real sense of HDR effect is out of the question, and the materials viewed resemble rather ordinary SDR. Similar to VA panels, the image behaves stably on most test patterns, but in demanding scenes with fine details, the television has a tendency to slightly dim the image. This allows for slightly better blacks; however, this comes at the expense of losing detail in bright elements. The absence of additional colour filters is also noticeable here. The UA7500 with an IPS panel does not belong to QLEDs or PFS LED panels, and the DCI-P3 colour gamut is limited to 80%, meaning that HDR films lack significant colour depth and appear quite flattened.

Bravia 3 does not hide the fact that it belongs to the group of televisions that are rather modest in terms of brightness. Our measurements showed around 370 nits, which is a value teetering on the edge of where one can still speak of any HDR effect. For some, this is an acceptable level, while for others it is rather typical for SDR content, where spectacular highlights or vivid contrasts are not expected. The impression is that this is not a television for those focused on the highest image quality in demanding cinematic content. However, this does not mean that we cannot find any advantages here. Compared to its predecessor, the X75WL, Bravia 3 has gained an additional PFS filter, which works similarly to solutions known from QLED technology. Thanks to this, the DCI-P3 colour palette has been significantly widened and reaches over 91 percent, which in practice results in more saturated colours and a more pleasing image texture. As a result, even everyday content looks somewhat livelier, and films and series can surprise with vibrant visuals, despite limitations in brightness itself.

The Filmmaker mode on the LG UA7500 performs better than one might expect from such a budget television, but let's not get carried away with praise. The picture is quite well put together and does not irritate at first glance, but its weaknesses soon start to show. This is most evident in scenes with bright points – lamps in the background or reflections of light on the skin are distinctly overemphasised. Characters' faces often appear unnatural, as if they have been 'overexposed'. Additionally, the default gamma setting brightens even the smallest details, causing the image to lose subtlety in darker areas. However, it remains true that for its price bracket, the UA7500 in factory mode offers a fairly decent starting point. It is clear that without additional adjustment, it will not be possible to avoid these issues, which is why – as with other televisions – we decided to see what could be achieved after calibration.

Sony Bravia 3 was primarily tested in film mode, which immediately proved to be the best choice among the factory settings. It is not a perfect picture, but compared to the eco mode that the television offers right out of the box, the difference is clear and positive. In film mode, one can notice a certain problem: the image appears too warm, which results from a lack of blue colour in the white balance. Despite this, in SDR content, the final effect can still be considered quite decent and satisfactory for everyday viewing. Much more serious errors occur in HDR materials. The Color Checker analysis showed considerable deviations, and poor brightness management, combined with limited colour gamut coverage, further exposes the shortcomings of the image in this mode. All of this makes HDR on the Bravia 3 appear unconvincing and can spoil the impression left by the quite decent SDR content setting. Fortunately, this is not an insurmountable situation. Various errors can be somewhat mitigated, and some can even be fully corrected through professional calibration. Therefore, we decided to check how the television would perform after such adjustments.

The greatest improvement we noticed was during the calibration of the mode intended for everyday SDR content. We managed to smooth out the white balance in an acceptable way and control the issue of excessive brightening of fine details due to the gamma characteristics. As a result, the image gained the consistency and naturalness that was lacking in the factory settings. After this correction, we can confidently state that for everyday television content, programmes, or materials from YouTube, the LG UA7500 performs really well – especially after professional calibration. The situation is somewhat different for HDR content. Here, calibration allowed us to tame the white balance and slightly improve brightness management, but the limitations of the design are immediately evident. The lack of additional filters expanding the colour palette means that the most vibrant colours appear flat, and the image does not have the intensity one would expect from good HDR. Therefore, in SDR, the UA7500 performs quite well, but in HDR – despite the corrections – it remains far behind, and this is a feature one must accept when choosing this television.

The calibration allowed us to extract significantly more from the Bravia 3 than we could have expected at the beginning. Firstly, it managed to compensate for the deficiency of blue, which had previously caused a noticeable warming of the image. After a slight adjustment to the white balance, most of the errors in the Color Checker measurements for SDR content virtually disappeared. The white tones became more natural, and the brightness management in gamma stabilised to an almost ideal level, not exceeding the threshold of human perception. Thus, it can be confidently stated that in SDR content, after a few adjustments to the settings, the Bravia 3 performs remarkably well. Significantly worse, although still definitely better than before calibration, are HDR contents. The white balance was brought into order, however, the limitations of the IPS panel are insurmountable. The lack of local dimming means that even the smallest elements can be overexposed, which immediately stands out. Colour-wise, the effect is also improved, though far from perfect – many errors still exceed the threshold of four or even five delta E units, meaning they remain visible to the human eye. It was already clear earlier that the Bravia 3 is not a television designed to impress with HDR quality. Nevertheless, it is gratifying that in SDR content, after calibration, the image can look truly excellent, and in this category, the television pleasantly surprised us.

The version with the IPS panel performed noticeably worse here. Image scaling was uneven – this was particularly evident in lower quality materials, where edges became jagged and the image appeared less detailed. At times, there was also a slight blur that diminished sharpness and made the overall impression seem less refined than in the VA version. The solution proved to be the tonal transition smoothing function. On the medium setting, it worked very well – it did not spoil the image with excessive softening, while simultaneously smoothing colours in such a way that everyday content gained coherence. The difference was particularly noticeable with television programmes or streaming materials with poorer compression quality, where the television with the function on presented itself much better. This is one of those additions that are worth keeping active, as they significantly enhance the experience of daily content.

Bravia 3 brings something more to the Sony TV family than just a shared name. It stands out primarily for its ability to enhance the quality of weaker materials thanks to the processor used. Of course, we won’t find the advanced XR chip known from more expensive models here, but even so, it must be admitted that the image in lower resolutions looked surprisingly good. The scaling worked effectively, and most parts of the screen were free from the typical excessive edge tearing found in budget constructions.

Attention should also be paid to the function that improves the smoothness of tonal transitions. In the high setting, it works really well, effectively masking gradation imperfections without significant detail loss. It does happen, however, that the algorithm overly smooths elements that should remain sharp – for example, faces – but overall, the effect is beneficial. The best results were achieved precisely at the highest setting, and this option could be recommended to those watching lower quality content.

LG UA7500 is a television with a 60 Hz panel, so it is difficult to expect much excitement in this category. It is rather a screen designed for everyday content or an evening film screening rather than for following dynamic sports events or playing action games. It is clear that the manufacturer aimed this model at this group of consumers – and in this regard, it performs adequately. We have the TruMotion function available, which is a motion smoother. It is simple, has only one slider, but can make a noticeable difference. At the lower range, the picture looks more raw and cinematic, while at higher values, the motion becomes smoother and more pleasant to the eye.

The fluidity of motion has never been a strong point of televisions equipped with 60 Hz panels, and the Bravia 3 is no exception. Nevertheless, Sony has added something that may appeal to those more sensitive to the way images are displayed. We are talking about the proprietary motion smoother, Motion Flow, which offers users a considerable range of adjustment options. Thanks to it, one can make the image smoother, even theatrical, or stick to a more cinematic style with the characteristic judder that many simply associate with the filmic atmosphere. These functions work with content at lower frame rates, such as films and series recorded at 24 or 30 frames per second, which are the materials we encounter on a daily basis. It is here that the motion smoother proves to be one of the most important features in everyday use of the television, and this is where the Bravia 3 performs quite well.

LG UA7500 is a television that can be confidently recommended to "casual" gamers. While it lacks a 120 Hz panel and HDMI 2.1 ports, so fully utilising the potential of modern consoles is out of the question. However, the manufacturer has included a few features that can enhance the gaming experience. Noteworthy is the Game Bar – a very well-designed panel where you can quickly preview and change the most important settings. From this panel, we have access to various features, including the ALLM mode (automatic switching to game mode) and frame synchronisation, namely VRR. The range of VRR is limited – it operates from 48 to 60 Hz – but the mere presence of this feature in such an affordable television leaves a positive impression.

Additionally, there is support for HGiG, which is the HDR calibration mode for gaming. This sounds good, but from our testing experience, we know that in the case of the UA7500, this option is not particularly useful. The television does not perform very well with HDR, so paradoxically better results were achieved with this mode turned off. This is another signal that the UA7500 is more of a screen for occasional gamers who value simplicity and convenience rather than for those seeking a full immersion experience with the latest consoles.

Bravia 3 is not equipment for e-sports enthusiasts or fans of night marathons with a controller in hand. The lack of 120 Hz refresh rate and HDMI 2.1 ports closes the topic before it even has a chance to develop. This is a television for casual gamers who will play FIFA or racing games after work, not for someone who measures every frame in a spreadsheet. Nevertheless, Sony has added a few nice extras to ensure it’s not too sparse. ALLM works as it should, automatically switching the television to game mode (low latency). There’s even a simple Game Bar, which is clear. However, the biggest novelty here is the PlayStation Portal app. Thanks to it, you can launch PS5 games wirelessly and view them immediately on the television screen. It sounds great, but just a few minutes is enough to feel significant lag. In our opinion, it’s more of a showcase of capabilities than something that can be used every day. If someone really wants to play, it’s better to connect the console via HDMI cable and forget about wireless issues.