LG QNED93A / QNED90A vs Hisense E7Q / E79Q

Although the number of local dimming zones in the LG QNED93A has not directly translated to noticeably better contrast, it is hard to deny one thing about this model – it is brighter than its predecessor. In synthetic tests, we recorded values around 1400-1500 nits, and more importantly, these results are reflected in real film scenes. In full-screen sequences flooded with white or bright lights, the screen could maintain high luminance, which created a truly decent amazing HDR effect. Unfortunately, where the television could showcase true class, that is in scenes requiring precision, all the magic dissipates. The dimming algorithms, which we mentioned earlier, operate so aggressively that small bright objects – such as distant lights, stars, or the moon – can almost completely disappear. A glance at the test scenes from the film Pan or Sicario 2 (screens 2 and 4) shows how subtle details are dimmed to the limits of their visibility. It's a pity, as a greater number of zones could theoretically have led to significantly better results. Fortunately, there are also strengths. The QNED93A performs well in terms of colour gamut coverage, achieving around 96% of the DCI-P3 standard. As a result, colours in films appear vivid and full, and the picture does not lose intensity even in more demanding scenes. Therefore, one could say that the HDR in this model is solid, although the underdeveloped local dimming algorithms hinder its full potential.

The Hisense E7Q / E79Q is a television with average brightness, with a peak luminance level of around 350-380 nits. This is an absolute minimum that allows for HDR content to be viewed in a way that is close to the creators' intentions, although without a distinct "wow" effect. Synthetic test results on white screens have been confirmed in practice – in film scenes, the bright parts of the image are stable and quite uniform, but it's hard to speak of a true "light punch." In everyday use, for example, when watching Netflix or YouTube, the HDR effect is acceptable and is perfectly sufficient for most users. However, it must be stated clearly – this is not the level of top-end screens, and one should not expect that in this price range. Fortunately, the Hisense E7Q / E79Q has an advantage that allows it to gain quite a few points: it features a PFS LED QLED panel, utilising an additional phosphor layer that improves colour reproduction. The measured range of the DCI-P3 colour gamut is about 92%, which means that colours in most scenes are vibrant, well-saturated, and pleasant to the eye, particularly for this price bracket.

In filmmaker mode, the colour reproduction on the QNED93A was relatively accurate, although there were some reservations. In SDR content, the white balance was shifted towards warmer tones, which gave the screen a slight yellowish tint overall. The gamma, in turn, led to a slight brightness increase, making the image appear somewhat less natural, especially in scenes requiring precise shading (this is clearly visible in the comparison photo). This is not a problem that immediately stands out to every viewer, but more discerning individuals may feel that the image deviates from the aesthetics intended by the filmmakers. In HDR materials, the situation was somewhat different. The white balance, in this case, was quite good, ensuring that the whites neither leaned towards pink nor unwanted green hues. However, managing brightness turned out to be an issue. An analysis of the EOTF curve revealed that at certain moments, the television could be noticeably too dark where it shouldn't be, losing some detail and lowering the realism of the scenes. This spoiled the reception of HDR effects, which were theoretically supposed to make the biggest impression. For this reason, we decided to carry out calibration.

In Filmmaker mode, the Hisense E7Q / E79Q television was truly impressive. After the first measurements, it became clear that the white balance was quite well tuned, with the only minor deviation being a slight tendency towards a purple tone, which we mentioned earlier. However, this did not significantly impact the overall character of the image – it remained coherent and pleasant to view. A much larger issue turned out to be the brightness characteristics (gamma) in SDR content and the EOTF curve in HDR films. The television noticeably brightened the image, flattening the contrast and diminishing its depth. Gamma values could drop from the reference 2.4 to around 1.9, making the image look as if it were covered with a thin, milky layer. Fortunately, this is a problem that can be relatively easily corrected through calibration.

After professional calibration, the Filmmaker mode on the QNED93A has improved primarily in areas that matter most on a daily basis. We managed to correct the white balance and eliminate the yellowish tint in SDR content, which is what we watch most often – television, streaming services, or standard quality films. As a result, the colours look natural and pleasant, making the overall experience much more comfortable. We also made adjustments in HDR mode, but here the biggest issue turned out to be the EOTF curve. Although LG offers some flexibility in the settings, the television still manages brightness on its own terms. It is evident that the local dimming algorithms are not fully refined and can ruin the viewing experience by darkening parts of the image at inappropriate times. Nevertheless, it is worth opting for calibration of this model, especially the mode intended for everyday viewing.

The biggest beneficiary of calibration in the case of the Hisense E7Q / E79Q was undoubtedly the SDR mode. It managed to achieve an almost perfect image – most errors in the Color Checker test dropped below a value of 3, and often even 2, which is an outstanding result for this class of equipment. The greatest improvement came from equalising the brightness characteristic (gamma), which meant the image no longer appeared washed out and regained its natural depth. In HDR content, it was also possible to improve colours and eliminate the purple tint mentioned earlier, but errors in the Color Checker measurements were still noticeable. This is due to the fact that – as is often the case with Hisense televisions – the screen manipulates brightness quite heavily, overemphasising some colours. This was also indicated by the EOTF curve, which was slightly above the reference values, suggesting these minor issues with excessive brightness. Despite this drawback and the design limitations that emerge with HDR content, the Hisense E7Q / E79Q gained quite a lot after calibration. In everyday use, the television presents a consistent, natural, and pleasant image, and the difference compared to the factory settings is enormous.

The LG QNED93A proves to be a very solid television for everyday use. Its image processor handles scaling extremely well, which means even older films or terrestrial television benefit from increased sharpness and detail. During the screening of "The Godfather," it is clearly visible how upscaling retrieves additional details from the image – the faces of the characters and the texture of their clothing appear much clearer than in the original material.

The digital image processing also deserves praise. The television is equipped with a function for reducing unwanted colour banding and screen irregularities. It works best in the "Medium" setting – subtly smoothing tonal transitions without excessively interfering with the image. As a result, the natural film grain is preserved, and the screen does not appear artificially smooth. It is possible that in some scenes slight colour banding can still be observed, but in practice, the effect is more beneficial than with a stronger intervention from the algorithm.

In the case of the Hisense E7Q / E79Q, upscaling and digital image processing are not the strongest aspects of this television. It is evident that the manufacturer has opted more for simplicity rather than advanced image processing algorithms. The television does not offer any features to smooth tonal transitions or systems to improve image clarity, resulting in lower resolution materials looking simply very raw. On the screen, you can notice subtle compression edges that better processors in other models can effectively hide.

During the HD material tests, we noticed that the E7Q tries to artificially enhance detail, which sometimes works, and at other times has the opposite effect – the image becomes soft, slightly blurred, at times even “watery.” There is no aggressive sharpening that ruins naturalness, but there is also no finesse in the detail integration that better image converters offer.

The LG QNED93A is equipped with a 144 Hz panel. This is primarily a nod to gamers, but the fact that higher refresh rates are increasingly making their way into televisions can be viewed positively. In everyday viewing, 120 Hz remains key, and in this respect, the QNED93A performs well. The manufacturer also provides the option to adjust the picture using the TruMotion system – the De-Judder and De-Blur sliders allow you to choose between a cinematic motion character with visible frames and a complete smoothing with theatrical motion.

Hisense E7Q / E79Q is a television with a 60 Hz screen, so fans of 4K sports may feel a slight disappointment – we simply won’t see such smooth images here as in more expensive models with higher refresh rates. Fortunately, the situation is much better for films. Cinematic materials recorded at 24 frames per second can be displayed here using a motion smoothing feature, allowing the user to tailor the picture to their own preferences – either more cinematic with visible frames or smoother, in a theatrical style.

LG QNED93A is a television that has undoubtedly been prepared with gamers in mind. Right from the outset, we get a complete set – all four HDMI ports operate in standard 2.1, so regardless of whether we connect a console, PC or amplifier, we can be assured of full compatibility. This is important, as many manufacturers still limit themselves to two ports, and here nothing hinders the entire equipment from having maximum capabilities. There is also an automatic game mode (ALLM), which automatically switches the television to the appropriate settings when the console is turned on, as well as variable refresh rate (VRR). This ensures the picture doesn't stutter or jerk, even when the frame rate drops – whether in dynamic shooters or during races.

The 144 Hz panel gives an additional advantage in computer games. While 120 Hz is sufficient for consoles, in the case of PCs, the QNED93A allows for even more – every movement, every glance to the side is refreshed faster, and this makes a difference, especially in e-sports. The manufacturer also considered HDR in gaming – the television supports the HGiG mode, which are guidelines to ensure that the lighting effects are exactly as the game developers intended. To top it off, we get Game Bar – a special information bar that appears on the screen, showing parameters in real-time. You can monitor the frame rate, active VRR functions, or the level of input lag. This solution is useful not only for settings enthusiasts but for anyone who wants to quickly check what mode the television is operating in and whether everything is working as it should.

Hisense E7Q / E79Q is truly a successful television for gamers, even though it does not support 4K signal at 120 Hz. The manufacturer, however, has ensured a set of features that until recently could only be found in more expensive models. There is ALLM, meaning automatic switching to low latency mode, allowing the television to activate game mode with very low input lag by itself. We also have VRR, functioning up to 60 Hz – while this may not look impressive on paper, in practice it is fully sufficient, as most games on consoles do not exceed this limit. All these settings can be quickly found in the Game Bar panel, a convenient menu created specifically for gamers. From this interface, one can change picture modes, enable a frame counter, or even... an on-screen reticle – humorously named "target point" in the Vidaa system, which is a result of awkward translation from the Chinese manufacturer.

Special praise should be given to the ability to play in 1080p at 120 Hz, which significantly improves the fluidity and responsiveness of the image. Therefore, if someone wants to play a few titles at a higher refresh rate, they can simply lower the resolution and enjoy much smoother motion. Despite the lack of 4K@120Hz, the Hisense E7Q / E79Q performs really well as a gaming television – especially for those who are not looking for perfection but rather a solid and fast screen for everyday gaming.