Hisense U7Q vs TCL P89K / TCL P8K

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good effect regarding brightness and overall HDR quality. Unfortunately – here we have to disappoint you a bit.

The U7Q is a sufficiently bright television – under the best conditions, it can achieve around 800 nits, which indeed impresses on some scenes, especially in scenes like those from the film The Meg. Bright areas can shine, and the HDR effect is noticeable. The problem arises when there are very small, bright elements on a dark background – for example, in Sicario 2 or in the second scene from the film Life of Pi. In such moments, the dimming algorithms work too aggressively. Yes, the blacks look great then, but the brightest points can almost completely disappear, causing the HDR effect to vanish and the details to be barely visible. It's just the nature of this technology in this price segment.

As a consolation, it's worth mentioning that the U7Q is marketed as QLED (in practice, a PFS layer is used, which works very similarly), and it is indeed capable of displaying a wide colour palette – a DCI-P3 coverage of around 94% is a very good result for this class.

The maximum brightness of the TCL P8K is around 300 nits, although in real film scenes, the television maintains more of a level of about 250 nits. These values cannot be considered sufficient to achieve a full HDR effect – they are closer to a solid base for SDR content. Therefore, we will not see spectacular flashes, bursts of light, or moments in which the screen actually "blinds," as is the case with more expensive models. This makes the image somewhat flat, and the differences between light and shadow are more symbolic than realistic. Fortunately, TCL has a few aces up its sleeve that save the overall reception. One of these is the coverage of the DCI-P3 colour palette at around 93–94%. Thanks to an additional QLED layer (PFS LED), the colours gain depth and intensity, clearly surpassing standard LCD panels. As a result, although there is a lack of the typical "wow effect" associated with HDR brightness, the image itself can impress with its saturation and vibrant tones, making film scenes pulse with colours and not appear strongly washed out.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This is the mode that is supposed to provide the most "filmic" and creator-intended experience – right out of the box. Unfortunately… even this professionally sounding name does not guarantee a perfect picture.

In our unit, the problem lay in the incorrectly set white balance. Both in HD and 4K content, the picture had too much blue and red, which caused the screen to take on a slightly rosy tint. It didn't look terrible, but it was noticeable – especially in bright scenes and white backgrounds. This alone could perhaps be forgiven, but the biggest problem is managing brightness in HDR content. The EOTF curve from measurements confirms what we saw earlier during scene tests: the television can overly darken the smallest bright elements, causing them to nearly disappear, or on the contrary – excessively brighten the brightest ones, which affects the naturalness of the picture.

In Filmmaker mode, the TCL P8K revealed certain imperfections in image reproduction from the outset. We noticed that the television had a tendency to slightly brighten scenes – its gamma was somewhat low, causing the image to appear slightly "washed out", lacking depth, as if the contrast had slipped out of control. This was most evident in HDR content, where the EOTF brightness graph clearly deviated from reference values. As a result, darker areas of the image appeared too gloomy, while brighter areas did not always reach the correct level of luminance. Another noticeable issue was a slight overemphasis on blue – the television stubbornly boosted this colour, causing certain parts of the image, especially skin tones and reds, to have a subtle purple tint. This is not a major flaw, but it is noticeable to a trained eye. Fortunately, most of these errors could be corrected during calibration. You can see the results of this adjustment in the graphs and photos below.

Thanks to specialised tools, we managed to correct the colour quality in SDR content to nearly perfection. In materials with lower dynamic range, the delta E errors dropped below 0.5, which can be regarded as an almost reference result. The picture on television, YouTube, or classic Full HD looks really very good after calibration. Alright – but where did we not manage to improve the image so easily? Primarily, it concerns HDR quality content. Although we managed to somewhat 'tame' the white balance and eliminate pink tints in most scenes, unfortunately, we no longer had full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of excessive dimming or brightening of details that calibration simply could not eliminate. And although the overall reception of the content is significantly better, one must reckon that the U7Q will always have something to say at the end with an 'but'.

After calibration, the TCL P8K showed a completely different face. It managed to achieve nearly perfect, even reference-level color reproduction in both SDR and HDR content. The screen no longer had a tendency towards a cool tint, and the white balance was perfectly balanced. The gamma values for SDR material also finally look as they should – the image has the proper depth and no longer appears washed out. The only remark that can still be made about the P8K concerns its "Chinese" traits, known from most TCL models. The TV still likes to manipulate saturation in HDR content in its own way – sometimes slightly boosting it, sometimes smoothing it out, which means the effect is not always fully predictable. Nevertheless, after calibration, the colors look stunning, and their accuracy is truly surprising. In most cases, measurement errors dropped below values of 1-2, which is a result that significantly more expensive models would not be ashamed of.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those with limited source quality. The U7Q is equipped with a feature called "Smooth and Gradient Image," but unfortunately... it works very poorly. In the "Low" option, the effects are practically unnoticeable, and other settings smooth details but do not improve tonal transitions. The only positive aspect is that the feature does not interfere with film grain, so it does not ruin the natural structure of the image.

Fortunately, upscaling content performs quite well. The image is not excessively sharpened, and there is no artificial clarity – and although it is known that this is not the level of high-end televisions, the U7Q handles displaying really old content in a completely acceptable manner without any issues.

The TCL P8K performs somewhat worse when it comes to the fluidity of tonal transitions in lower-quality materials. The television does offer a function to smooth out unwanted bands; however, its effectiveness leaves much to be desired. Even at the highest setting, it's hard to talk about any real improvement – at times the effect is almost the opposite of what is intended, as the function can introduce small artifacts and unnatural blurring on the screen.

On the other hand, upscaling – that is, scaling the image to 4K resolution – looks significantly better. The P8K handles this task surprisingly well – HD content, and even SD, is enhanced in an aesthetically pleasing manner without excessive loss of sharpness. While there are slight "hard" edges typical of this class of equipment, this can be easily adjusted with the sharpness slider to suit personal preferences. The final effect is more than satisfactory, especially considering the price range in which this model is situated.

U7Q is indeed a very fast television, just like its more powerful version "PRO". At a resolution of 4K, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD, you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it is worth appreciating – it is a rarely seen feature in this price segment. Right from the start, it is clear that the U7Q has been designed with dynamic content in mind, such as games or sport. In films, we are not left "out in the cold" either – the U7Q offers an "Ultra Motion Smoothness" feature, where using two sliders you can adjust whether you prefer a smoother, theatrical image or something closer to a cinematic style with a visible film frame. It is good that, as with most manufacturers, we have a choice here as well and can adjust it to our own preferences.

TCL P8K is one of the cheapest televisions offering a refresh rate of 144 Hz, which in itself is quite an advantage in this price segment. Thanks to the fast panel, this model can confidently be recommended to both sports fans and video gamers – the image is smooth, and the movement of the ball or dynamic actions look natural. However, this does not mean that the P8K is suitable solely for sports. On the contrary – it can also maintain appropriate dynamics in films without introducing the artificial effect of "theatricality", as long as we set the parameters wisely. The television is equipped with a motion smoother called "Motion Clarity", which features two sliders: blur reduction and judder reduction. The first is responsible for smoothing the image by generating additional frames, which increases fluidity, but may cause a slight soap opera effect. The latter, on the other hand, reduces judder and improves sharpness during movement, although it can slightly darken the screen. Properly adjusting these two parameters allows for a really good balance between natural motion and fluidity. It has a 60 Hz refresh rate, but it is hard to say that it is a top-tier panel in terms of response speed. It will perform well for dynamic content, although more demanding users will notice that it is not a screen from the highest class in terms of motion clarity.

The Hisense U7Q is a television designed with gamers in mind – and this is immediately evident from its gaming capabilities. It has practically everything you could wish for: variable refresh rate (VRR) – check, automatic game mode (ALLM) – check, and on top of that, high refresh rates of up to 240 Hz in Full HD and support for various resolutions, not just 4K. This is truly a great set of features that makes the U7Q perform well both in fast-paced first-person shooters on consoles and in more demanding titles on PC. Of course – as with most Hisense models – there is a lack of proper implementation of the HGiG feature. It's a shame because HGiG allows console brightness to be matched to a specific television, which in practice makes displaying HDR games according to the creators' intent much easier. Without this, you simply have to reckon with certain limitations in the final HDR image in games.

Although the TCL P8K is a budget television, it cannot be said that it is unsuitable for gaming. On the contrary – it is a screen that can pleasantly surprise any gamer. It features two HDMI 2.1 ports, allowing for 4K output at 120 Hz without any issues. For those gaming on a PC, they will also be pleased to know that the television can operate with a refresh rate of up to 240 Hz at a lower resolution – a small thing, but it delights. Additionally, it comes with a full set of gaming features: automatic game mode, Game Bar with quick parameter previews, VRR, HGiG, and support for Dolby Vision in games. All of this makes gaming on the P8K a truly enjoyable experience – the picture is smooth, the response is quick, and the television communicates well with next-generation consoles. The TCL P8K shows that a cheap screen doesn't have to mean giving up on fun. Certainly not in terms of gaming.