Hisense U7Q vs LG NANO81A / NANO80A

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good effect regarding brightness and overall HDR quality. Unfortunately – here we have to disappoint you a bit.

The U7Q is a sufficiently bright television – under the best conditions, it can achieve around 800 nits, which indeed impresses on some scenes, especially in scenes like those from the film The Meg. Bright areas can shine, and the HDR effect is noticeable. The problem arises when there are very small, bright elements on a dark background – for example, in Sicario 2 or in the second scene from the film Life of Pi. In such moments, the dimming algorithms work too aggressively. Yes, the blacks look great then, but the brightest points can almost completely disappear, causing the HDR effect to vanish and the details to be barely visible. It's just the nature of this technology in this price segment.

As a consolation, it's worth mentioning that the U7Q is marketed as QLED (in practice, a PFS layer is used, which works very similarly), and it is indeed capable of displaying a wide colour palette – a DCI-P3 coverage of around 94% is a very good result for this class.

If you are counting on HDR in the NANO81A to bring tears to your eyes, I must disappoint you. This television is simply too dark to truly show what this format is all about. With a brightness of only 250 nits, HDR exists here mainly on paper. In practice, during viewing, it is very difficult to distinguish whether we are watching high dynamic range content or regular SDR – it simply lacks that ‘punch’ of light in the bright parts of the image. However, to give credit where it’s due, we do have a glimmer of hope here – and quite a clear one at that. It concerns the colour gamut coverage. Here, the NanoCell filter shows that it is not just marketing nonsense. Our measurements indicated that the coverage of the DCI-P3 space is around 88%. This is a really solid result that places this model significantly higher than typical budget options based on standard white LEDs without any filters. Of course, it still falls short of the level of quantum dot (QLED) TVs or advanced panels with PFS filters, but for this price point, the colours are surprisingly saturated and vibrant. It's just a shame that this low brightness prevents them from fully ‘spreading their wings’ with the Nano filter.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This is the mode that is supposed to provide the most "filmic" and creator-intended experience – right out of the box. Unfortunately… even this professionally sounding name does not guarantee a perfect picture.

In our unit, the problem lay in the incorrectly set white balance. Both in HD and 4K content, the picture had too much blue and red, which caused the screen to take on a slightly rosy tint. It didn't look terrible, but it was noticeable – especially in bright scenes and white backgrounds. This alone could perhaps be forgiven, but the biggest problem is managing brightness in HDR content. The EOTF curve from measurements confirms what we saw earlier during scene tests: the television can overly darken the smallest bright elements, causing them to nearly disappear, or on the contrary – excessively brighten the brightest ones, which affects the naturalness of the picture.

For every film fan, the natural choice in LG televisions is the Filmmaker Mode. Its aim is to display images as the director intended – without unnecessary "enhancements". Unfortunately, in the case of our test unit NANO81A, the factory settings left something to be desired. The main issue turned out to be the white balance. Measurements showed a distinct deficiency of blue colour, which in practice meant that many scenes had a slightly yellowish, even "yellowed" tint. The white was not perfectly pure, which detracted from the freshness of the image. Additionally, brightness management was also not ideal – the factory-set gamma was too low. The picture often appeared oversaturated, as if overly lifted from the shadows, which caused it to lose naturalness and depth. Fortunately, LG, even in this relatively low price category, does not block access to advanced settings. The calibration possibilities of this model are enormous, which is a big plus for those who enjoy "digging" in the menu. We decided to approach the topic in our own way and see how much we could squeeze out of this panel with professional calibration.

Thanks to specialised tools, we managed to correct the colour quality in SDR content to nearly perfection. In materials with lower dynamic range, the delta E errors dropped below 0.5, which can be regarded as an almost reference result. The picture on television, YouTube, or classic Full HD looks really very good after calibration. Alright – but where did we not manage to improve the image so easily? Primarily, it concerns HDR quality content. Although we managed to somewhat 'tame' the white balance and eliminate pink tints in most scenes, unfortunately, we no longer had full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of excessive dimming or brightening of details that calibration simply could not eliminate. And although the overall reception of the content is significantly better, one must reckon that the U7Q will always have something to say at the end with an 'but'.

After calibration, the NANO81A is a completely different television. What LG offers in terms of image enhancement tools even in such an affordable model deserves a big plus. We managed to completely eliminate that annoying yellowing of whites and make the colours natural, vibrant, and simply "true". In SDR content (that is, regular television, YouTube, or older films), the picture now looks worlds better – it is clear, well-balanced, and no longer strains the eyes with strange hues. It is clear that this panel has significant potential, which is simply wasted by poor presets out of the box. However, we do have one serious reservation that calibration cannot fully overcome – it concerns brightness management in HDR mode. LG's algorithm in this model is constructed very conservatively. The television intentionally dims the HDR picture to avoid overexposing the already weak blacks of the IPS panel. The programmers faced a choice: either to provide more light and accept that the blacks would become light grey or to reduce the brightness to maintain any contrast. They chose the latter. Nevertheless, after our adjustments, watching anything on the NANO81 is significantly better.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those with limited source quality. The U7Q is equipped with a feature called "Smooth and Gradient Image," but unfortunately... it works very poorly. In the "Low" option, the effects are practically unnoticeable, and other settings smooth details but do not improve tonal transitions. The only positive aspect is that the feature does not interfere with film grain, so it does not ruin the natural structure of the image.

Fortunately, upscaling content performs quite well. The image is not excessively sharpened, and there is no artificial clarity – and although it is known that this is not the level of high-end televisions, the U7Q handles displaying really old content in a completely acceptable manner without any issues.

It often happens that cheap 4K panels mercilessly bring to light all the "dirt" and imperfections of lower-resolution content. However, with the LG NANO81A, the situation is quite different. This is truly a solid performer when it comes to handling content that is far from ideal. The built-in processor does a great job with upscaling. Even older recordings look quite decent on this screen – the image is coherent, cleaned of digital noise, and simply pleasant to the eye. A significant advantage is the gradation reduction feature that you will find in the settings. It is extraordinarily effective in combating colour banding, which is a lifesaver when watching materials with a low bitrate, for instance, from some streaming services or older files from the web. However, it is worth maintaining a certain level of caution. Since we are dealing with a less powerful chip than in LG's top models, setting this option too aggressively may sometimes result in minor artefacts or slight blurring of details. Despite this risk, I definitely encourage experimenting with this feature - in many cases, it can save the viewing experience and make low-quality material fully watchable.

U7Q is indeed a very fast television, just like its more powerful version "PRO". At a resolution of 4K, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD, you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it is worth appreciating – it is a rarely seen feature in this price segment. Right from the start, it is clear that the U7Q has been designed with dynamic content in mind, such as games or sport. In films, we are not left "out in the cold" either – the U7Q offers an "Ultra Motion Smoothness" feature, where using two sliders you can adjust whether you prefer a smoother, theatrical image or something closer to a cinematic style with a visible film frame. It is good that, as with most manufacturers, we have a choice here as well and can adjust it to our own preferences.

When it comes to motion fluidity, the NANO81A unfortunately has a hard time. The television is based on a panel with a refresh rate of 60 Hz. If you are looking for perfect sharpness in dynamic football matches or fast action games, you may feel a bit disappointed. With such a low native refresh rate, fast objects on the screen will always be a little blurred.

The Hisense U7Q is a television designed with gamers in mind – and this is immediately evident from its gaming capabilities. It has practically everything you could wish for: variable refresh rate (VRR) – check, automatic game mode (ALLM) – check, and on top of that, high refresh rates of up to 240 Hz in Full HD and support for various resolutions, not just 4K. This is truly a great set of features that makes the U7Q perform well both in fast-paced first-person shooters on consoles and in more demanding titles on PC. Of course – as with most Hisense models – there is a lack of proper implementation of the HGiG feature. It's a shame because HGiG allows console brightness to be matched to a specific television, which in practice makes displaying HDR games according to the creators' intent much easier. Without this, you simply have to reckon with certain limitations in the final HDR image in games.

NANO81A is unfortunately not hardware designed for e-sports. The lack of support for a 120 Hz signal is a fact that users planning to purchase this model simply have to come to terms with. Nevertheless, LG's engineers have made an effort to maximise the potential of this 60 Hz panel, offering a set of features that genuinely enhance the gaming experience. Firstly, the television supports VRR technology (within the range of 48-60 Hz) and ALLM. As a result, the image remains stable and does not "tear", and the device automatically switches to low-latency mode as soon as it detects a signal from a console. Managing these settings is extremely simple thanks to a dedicated system overlay, which allows for quick viewing of parameters without leaving the game. A very significant advantage is the support for the HGiG format. This solution is crucial for owners of modern consoles because it enables the television to correctly "understand" the intentions of game developers regarding HDR tone mapping. In practice, this helps avoid the effect of "blown-out" bright spots, such as clouds or light sources, which is unfortunately a common issue in budget LCD televisions.