Hisense U7Q PRO vs Hisense E7Q / E79Q

U7Q PRO is truly a bright television. In synthetic tests, it achieved over 1500 nits, which is an outstanding result for this price range. Such brightness – at least in theory – allows for HDR content to be displayed as intended by the creators, even in more demanding scenes with strong lighting. In practice, it is often very good, but not always perfect. In bright scenes with large areas – like the test chart with intense sunlight from the movie "Pan" – the U7Q PRO makes a huge impression. It can almost dazzle with its brightness, which is definitely an advantage in the context of HDR content. Unfortunately, it doesn't always manage to maintain this when many small bright details appear on a dark background. In such moments, the local dimming algorithms choose to dim some bright elements to maintain good black levels – and the side effect is that some details simply disappear from the frame. This is a classic compromise in mini-LED televisions – and the U7Q PRO is no exception. However, with such a large number of dimming zones, one could have hoped for a slightly more mature algorithm responsible for their control. Fortunately, the overall perception of HDR content is decidedly positive. The U7Q PRO is not only bright but also colourful, thanks to the PFS LED (QLED) coating, the coverage of the DCI-P3 colour palette is at 95%, while BT.2020 is around 73%.

The Hisense E7Q / E79Q is a television with average brightness, with a peak luminance level of around 350-380 nits. This is an absolute minimum that allows for HDR content to be viewed in a way that is close to the creators' intentions, although without a distinct "wow" effect. Synthetic test results on white screens have been confirmed in practice – in film scenes, the bright parts of the image are stable and quite uniform, but it's hard to speak of a true "light punch." In everyday use, for example, when watching Netflix or YouTube, the HDR effect is acceptable and is perfectly sufficient for most users. However, it must be stated clearly – this is not the level of top-end screens, and one should not expect that in this price range. Fortunately, the Hisense E7Q / E79Q has an advantage that allows it to gain quite a few points: it features a PFS LED QLED panel, utilising an additional phosphor layer that improves colour reproduction. The measured range of the DCI-P3 colour gamut is about 92%, which means that colours in most scenes are vibrant, well-saturated, and pleasant to the eye, particularly for this price bracket.

We tested the U7Q PRO in the best possible picture mode offered by this model – Filmmaker Mode. And indeed, this mode performs the best in terms of colour reproduction. However, that doesn't mean it's perfect. In our test unit, both in SDR and HDR content, the image had a slightly cooler tone. The white balance was skewed towards blue, giving the overall impression of being a bit "colder". It may not be glaring, but it is definitely noticeable – especially on white backgrounds, which seemed slightly bluish rather than neutral. Additionally – as we mentioned earlier – the television has a tendency to slightly brighten and oversaturate the image, which is also confirmed by the gamma and EOTF graphs. All this together means that without calibration, the image can appear somewhat unnatural – too cool, with slightly exaggerated dynamics. Therefore, we decided to carry out our own calibration – and you can see its effects and graphs below.

In Filmmaker mode, the Hisense E7Q / E79Q television was truly impressive. After the first measurements, it became clear that the white balance was quite well tuned, with the only minor deviation being a slight tendency towards a purple tone, which we mentioned earlier. However, this did not significantly impact the overall character of the image – it remained coherent and pleasant to view. A much larger issue turned out to be the brightness characteristics (gamma) in SDR content and the EOTF curve in HDR films. The television noticeably brightened the image, flattening the contrast and diminishing its depth. Gamma values could drop from the reference 2.4 to around 1.9, making the image look as if it were covered with a thin, milky layer. Fortunately, this is a problem that can be relatively easily corrected through calibration.

Thanks to the calibration, we managed to tame the white balance in SDR and HDR content. In the case of SDR materials, the effect is really very good – the image becomes neutral, cohesive, and simply pleasant to take in. Everything looks as it should.

HDR performs a bit worse. Although the white balance appears correct and the image overall gains in naturalness, unfortunately, the delta E errors remain noticeable. Why? Because Hisense does not give us full control over how the television manages brightness in HDR mode with the U7Q PRO model. This is where the limitation comes into play. When we look at the EOTF curve for HDR content, we can clearly see what we mentioned earlier – at the beginning of the graph, there is a distinct drop, meaning the television darkens the smallest areas more than it should. On the other hand – the brightest elements can sometimes be overly bright. As a result, some details get lost, others are too aggressive, and overall control over brightness does not always match what we are trying to achieve during calibration.

Does the image look better after calibration? Definitely yes, in terms of colour. But when it comes to managing brightness in HDR, we have to accept that the Hisense U7Q PRO will do it in its own way.

The biggest beneficiary of calibration in the case of the Hisense E7Q / E79Q was undoubtedly the SDR mode. It managed to achieve an almost perfect image – most errors in the Color Checker test dropped below a value of 3, and often even 2, which is an outstanding result for this class of equipment. The greatest improvement came from equalising the brightness characteristic (gamma), which meant the image no longer appeared washed out and regained its natural depth. In HDR content, it was also possible to improve colours and eliminate the purple tint mentioned earlier, but errors in the Color Checker measurements were still noticeable. This is due to the fact that – as is often the case with Hisense televisions – the screen manipulates brightness quite heavily, overemphasising some colours. This was also indicated by the EOTF curve, which was slightly above the reference values, suggesting these minor issues with excessive brightness. Despite this drawback and the design limitations that emerge with HDR content, the Hisense E7Q / E79Q gained quite a lot after calibration. In everyday use, the television presents a consistent, natural, and pleasant image, and the difference compared to the factory settings is enormous.

If someone happens to come across older materials where the colour banding issue occurs – Hisense has a solution for that. In the U7Q PRO, we find a function called "Smooth and Gradient Image". Set to the "Medium" level, it works really well – removing most issues with gradation while not smoothing out the entire image, like blurring in Photoshop. 😉 Film grain remains, details do not disappear – this is exactly how it should work. Well done on the implementation!

As for upscaling weaker materials, it is simply good. It is not at the level of the most expensive televisions with advanced upscaling, but older content looks good. There is minor aliasing at very low resolutions, but this is completely normal and hard to avoid. On the plus side – even with the oldest materials, there is no overscan effect, the image is neither cropped nor artificially stretched.

In the case of the Hisense E7Q / E79Q, upscaling and digital image processing are not the strongest aspects of this television. It is evident that the manufacturer has opted more for simplicity rather than advanced image processing algorithms. The television does not offer any features to smooth tonal transitions or systems to improve image clarity, resulting in lower resolution materials looking simply very raw. On the screen, you can notice subtle compression edges that better processors in other models can effectively hide.

During the HD material tests, we noticed that the E7Q tries to artificially enhance detail, which sometimes works, and at other times has the opposite effect – the image becomes soft, slightly blurred, at times even “watery.” There is no aggressive sharpening that ruins naturalness, but there is also no finesse in the detail integration that better image converters offer.

“Speed” – this word came up most often during our tests of the U7Q PRO. The television is equipped with a 165 Hz panel, which is impressive in itself – especially since we are talking about a model in the mid-range price category. Of course, PC gamers will benefit the most from its full capabilities, but even with everyday viewing, it's clear that this is a fast and efficient panel. Like most modern televisions, the U7Q PRO can also enhance the fluidity of films that were originally recorded at 24 frames. In the menu, we find a slider that allows us to adjust the effect to our own preferences – from a more cinematic look, with subtle motion, to stronger smoothing with the characteristic “telenovela effect.”

Hisense E7Q / E79Q is a television with a 60 Hz screen, so fans of 4K sports may feel a slight disappointment – we simply won’t see such smooth images here as in more expensive models with higher refresh rates. Fortunately, the situation is much better for films. Cinematic materials recorded at 24 frames per second can be displayed here using a motion smoothing feature, allowing the user to tailor the picture to their own preferences – either more cinematic with visible frames or smoother, in a theatrical style.

The Hisense U7Q PRO is a television that seems almost designed with gamers in mind. It has practically everything one could expect from a gaming display: variable refresh rate (VRR), automatic low latency mode (ALLM), and as many as four HDMI 2.1b ports with full bandwidth of 48 Gb/s. Additionally, there is a clear and quite functional Game Bar, as well as a well-implemented Dolby Vision GAMING mode that works seamlessly with Xbox Series S and X consoles.

Sounds like perfection? Well, almost. Unfortunately, Hisense has still not implemented the HGiG feature, which means the system limitation of tone mapping on the television side. This means that when configuring HDR brightness on the console, we do it "by eye" or search for settings in online guides, as the display does not show the actual range of its brightness. It’s a pity – because HGiG indeed makes it easier to match the console to the television and helps avoid overexposure or overly dark scenes in HDR games.

Fortunately, the other features work very well. Input lag is low, responsiveness is excellent, and the handling of other functions is impeccable. And while not everything worked perfectly, the U7Q PRO can still be recommended to gamers without hesitation.

Hisense E7Q / E79Q is truly a successful television for gamers, even though it does not support 4K signal at 120 Hz. The manufacturer, however, has ensured a set of features that until recently could only be found in more expensive models. There is ALLM, meaning automatic switching to low latency mode, allowing the television to activate game mode with very low input lag by itself. We also have VRR, functioning up to 60 Hz – while this may not look impressive on paper, in practice it is fully sufficient, as most games on consoles do not exceed this limit. All these settings can be quickly found in the Game Bar panel, a convenient menu created specifically for gamers. From this interface, one can change picture modes, enable a frame counter, or even... an on-screen reticle – humorously named "target point" in the Vidaa system, which is a result of awkward translation from the Chinese manufacturer.

Special praise should be given to the ability to play in 1080p at 120 Hz, which significantly improves the fluidity and responsiveness of the image. Therefore, if someone wants to play a few titles at a higher refresh rate, they can simply lower the resolution and enjoy much smoother motion. Despite the lack of 4K@120Hz, the Hisense E7Q / E79Q performs really well as a gaming television – especially for those who are not looking for perfection but rather a solid and fast screen for everyday gaming.