Samsung QN85F vs Hisense E7Q / E79Q

Although more than twice the number of dimming zones compared to its predecessor did not result in a spectacular leap in black levels and contrast, we definitely felt it in the HDR effect itself. The QN85F is up to 50% brighter than last year's model and it makes a huge impression in dynamic scenes. Peak brightness can reach almost 1700–1800 nits, which is an impressively high result for this Mini-LED class. The best part is that almost regardless of the scene being watched, the HDR effect remains strong and vibrant. In four out of five test scenes, brightness was maintained around 1000 nits, a level that in most cases allows the viewer to feel the true magic of this format. Of course, in scene number 4 from the film Sicario 2, the limitations of Mini-LED technology become apparent – the brightness of the helicopter's subtle light drops to around 500 nits. This isn't an outstanding result, but it is still much more acceptable than last year's model. Samsung deserves applause for the dramatic improvement in brightness with the QN85F compared to its predecessor. However, there's a certain trend visible in this year's televisions – the manufacturer has worsened colour gamut coverage. Although the QN85F has a QLED panel, its result at around 90% DCI-P3 is average, and in the most demanding films, it may lead to less vibrant colours than its predecessor. Despite this drawback, the overall HDR effect is at an excellent level and truly makes a big impression in this class of devices.

Hisense E7Q / E79Q is a mid-brightness TV, with a peak luminance level of around 350-380 nits. This is the absolute minimum that allows viewing HDR content in a way that's close to the creators' intentions, though without a distinct "wow" effect. The results of synthetic tests on white test patterns were confirmed in practice – in movie scenes, the bright parts of the image are stable and fairly even, but it's hard to talk about a true "burst of light" here. In everyday use, such as when watching Netflix or YouTube, the HDR effect is acceptable and is more than sufficient for most users. However, it must be said clearly – this is not the level of top-end screens, and one shouldn't expect that at this price. Fortunately, the Hisense E7Q / E79Q has an advantage that allows it to score quite a few points: it's a QLED panel of the PFS LED type, using an additional phosphor layer that improves colour reproduction. The measured range of the DCI-P3 colour gamut is around 92%, which means that the colours in most scenes are vibrant, well-saturated, and pleasing to the eye, especially for this price bracket.

Samsung QN85F offers several preset picture modes, but out of the box, the television starts in 'Eco' mode. We could almost end the discussion here, as using this setting on such a model makes little sense – the picture is washed out, unpleasant, and far from what we expect from a television of this class. Therefore, we conducted our tests in the best available mode, which is Filmmaker mode. Its purpose is to faithfully reproduce what the directors saw during filming, and indeed, it is the setting that performs best among all factory options. However, this doesn't mean it's free from flaws.

Both in SDR and HDR, the QN85F prominently highlighted warm colours. This was due to a lack of white balance, where the blue colour was noticeably absent. Additionally, the image was sometimes overexposed – both the gamma brightness characteristic and the EOTF curve indicated that the television has a tendency to blow out scenes. In SDR, colour reproduction errors (Delta E around 4–5) were still acceptable, but in HDR, the inaccuracies became quite significant and clearly deviated from what the creators intended to show us. Fortunately, Samsung provides a wide range of calibration tools in its televisions, so – as always – we proceeded with professional calibration to see how much could be improved.

In Filmmaker mode, the Hisense E7Q / E79Q television really managed to impress. After the first measurements, it turned out that the white balance was quite well tuned, with the only minor deviation being a slight tendency towards a purple hue, which we mentioned earlier. However, this did not significantly impact the overall character of the image – it remained cohesive and pleasant to view. A much bigger issue was the brightness characteristics (gamma) in SDR content and the EOTF curve in HDR films. The television clearly brightened the image, flattening contrast and taking away depth. Gamma values could drop from the reference 2.4 down to around 1.9, making the image look as though it was covered with a thin, milky layer. Fortunately, this is a problem that can be relatively easily corrected through calibration.

After calibrating the movie mode, we managed to tame the colours in both modes almost to perfection – most of them did not exceed an error value of 3, which is the threshold of perceivability by the human eye. The image became more natural, fuller, and at the same time free of the overexposure that was noticeable right after taking the television out of the box. This demonstrates the significant potential that lies within the QN85F and how well it responds to precise settings. However, this does not change the fact that certain technological barriers cannot be overcome. Despite the enormous benefits of calibration, there are still limitations to the panel itself. Although the number of dimming zones has doubled compared to its predecessor, the algorithms controlling the backlighting can manipulate brightness in their own way. Sometimes this leads to slight colour inaccuracies or subtly visible halo effects around bright objects. Nonetheless, the viewing experience after calibration is really enjoyable and shows how good a screen the QN85F can be if we just take a moment for the right settings.

The biggest beneficiary of calibration in the case of the Hisense E7Q / E79Q was undoubtedly the SDR mode. It managed to achieve almost perfect image quality – most of the errors in the Color Checker test dropped below a value of 3, and often even 2, which is a remarkable result for this class of equipment. The biggest improvement came from aligning the brightness characteristic (gamma), which made the image no longer look blown out and regained natural depth. In HDR content, it was also possible to improve the colours and eliminate the purple tint that we mentioned earlier, but errors in the Color Checker measurements were still noticeable. This is due to the fact that – as is often the case with Hisense televisions – the screen manipulates brightness quite strongly, overexposing some colours. This was also indicated by the EOTF curve, which was slightly above the reference values, suggesting these minor issues with excessive brightening. Despite this flaw and the construction limitations that arise with HDR content, the Hisense E7Q / E79Q gained quite a bit after calibration. In everyday use, the television presents a coherent, natural, and pleasant-to-the-eye image, and the difference compared to the factory settings is indeed huge.

Although the native tonal transitions on the QN85F perform excellently with 4K content, we don't always have to deal with the highest resolution material. This is where how the TV handles upscaling and digital image processing becomes crucial. This process is managed by Samsung's proprietary processor – AI NQ4 Gen2. In practice, it works very effectively. If visible colour banding or other undesirable phenomena appear on the screen, for instance with content from YouTube, they can easily be smoothed out using the "noise reduction" feature. Set to medium, it improves tonal transitions while not overly blurring desired details. However, it should be noted that – like in most Samsung TVs – this feature heavily interferes with film grain. Therefore, during movie screenings, it’s wise to use it cautiously to avoid losing the natural character of the image.

The upscaling itself looks very good. Test materials in lower resolutions were displayed sharply and clearly, with a lot of details. The only drawback remains the issue with overscan, which cuts off the edges of the screen. In most situations, this isn't noticeable, but with very old materials below HD quality, there may be instances where a fragment of the image from the left side gets slightly cut off.

In the case of Hisense E7Q / E79Q, upscaling and digital image processing are not the strongest points of this television. It is evident that the manufacturer has opted for simplicity rather than advanced image processing algorithms. The television does not offer any features that smooth tonal transitions or systems that enhance image clarity, which makes lower resolution materials look quite raw. Subtle compression edges can be seen on the screen, which better processors in other models can effectively hide.

During the testing of HD materials, we noticed that the E7Q tries to artificially boost detail, which sometimes works and other times has the opposite effect – the image becomes soft, slightly blurred, and at times even "watery." There is no aggressive sharpening that ruins naturalness, but there is also a lack of finesse in detail integration that better image processors provide.

Motion blur and fluidity of movement in the QN85F is a topic worth discussing further because the TV is equipped not with a standard 120 Hz panel but with a 144 Hz one. The extra hertz will mainly be appreciated by PC gamers, but the very fact of having such an option can be seen as a nice addition and a sign of the times – it's hard to complain about the trend of faster panels since in practice, each of us would like the picture to be as smooth as possible. However, the most important thing is how the TV performs with typical 120 Hz refresh rates – in the case of consoles, sports, or films recorded at 24 or 30 frames per second. And here, the QN85F performs really well. In films, you can easily adjust the character of the picture thanks to the "image clarity" feature, where you'll find two control sliders. Key in the case of screenings is the one responsible for reducing motion judder. Lower values give the image a more cinematic character with preserved "frame-ness," while higher values lead to strong smoothing, reminiscent of television theatre.

Hisense E7Q / E79Q is a television with a 60 Hz screen, so sports fans in 4K may feel a slight disappointment – you simply won’t see such smooth images here as in more expensive models with higher refresh rates. Fortunately, when it comes to movies, the situation is much better. Cinematic materials recorded at 24 frames per second can be displayed here using a motion smoothing feature, allowing the user to adjust the picture to their own preferences – more cinematic with visible frames or smoother, in a theatrical style.

The Samsung QN85F makes a fantastic impression from a gamer’s perspective. It features four HDMI 2.1 ports, so we can easily connect multiple devices at the same time. There’s also Variable Refresh Rate (VRR) to prevent screen tearing, as well as Auto Low Latency Mode (ALLM), which allows the TV to automatically switch to the appropriate settings when we start the console. Additionally, it supports refresh rates of up to 144 Hz – something that PC gamers will particularly appreciate, but the mere fact that this option is available shows that Samsung is committed to full support for gamers. The Game Bar panel also deserves praise. It provides a quick overview of key parameters – from frame rates to refresh mode, and even shortcuts to picture settings. Instead of sifting through the entire menu, everything is at our fingertips, which proves to be really convenient in practice. However, the most interesting addition is the Game Motion Plus feature. It’s essentially a motion smoothing function, brought into the gaming world. When activated, the picture becomes smoother, sometimes it even looks like we’ve gotten a few extra frames, and importantly – the response delay doesn’t increase enough to hinder gameplay. This solution truly sets Samsung’s 120Hz TVs apart from the competition.

The only serious downside remains the lack of proper HGiG support. This standard is responsible for accurate tone mapping in HDR games, which ensures that brightness and contrast are displayed according to how creators intended. Without HGiG, we have to manually adjust brightness, which doesn’t always yield perfect results. The feature was available in previous models, but it disappeared from the QN85F after one of the updates. We hope that Samsung will quickly rectify this issue, and we will be keeping an eye on whether they succeed.

Hisense E7Q / E79Q is a really good TV for gamers, even though it doesn’t support 4K signal at 120 Hz. However, the manufacturer has included a set of features that until recently could only be found in more expensive models. There's ALLM, which is auto-switching to low latency mode, allowing the TV to activate game mode with very low input lag automatically. We also have VRR, working up to 60 Hz – while this may not look impressive on paper, in practice it is fully sufficient, as most console games don’t exceed this limit anyway. All these settings can be quickly found in the Game Bar panel, a convenient menu created specifically for gamers. From this level, you can change picture modes, turn on a frame counter, or even… an on-screen crosshair – in the Vidaa system amusingly called a “target point,” which is the result of a clumsy translation from the Chinese manufacturer.

Special praise should go to the ability to play in 1080p at 120 Hz, which significantly improves the fluidity and responsiveness of the image. This means that if someone wants to play a few titles at a higher refresh rate, they can simply lower the resolution and enjoy much smoother motion. Despite the lack of 4K@120Hz, the Hisense E7Q / E79Q really performs well as a gaming TV – especially for those who aren’t looking for perfection but a solid and fast screen for everyday gaming.