Samsung OLED S90F (QD-OLED) vs Haier Q80FUX

The biggest difference between the 65-inch S90F and the other versions is brightness. The QD-OLED panel can reach up to 1700 nits in laboratory tests, which is over 500 nits more than the version with a WOLED matrix. This translates to a significantly stronger and more immersive HDR effect. In most scenes, the bright parts of the image look stunning, and we must admit that we were positively surprised, as we expected results closer to the WOLED version, but what we got is an effect that impresses even in films. As with every OLED, there are moments when the panel must reduce brightness a bit. This mainly concerns full-screen, very demanding scenes – for instance, in the last test scene from the movie “The Meg,” brightness drops to around 800 nits. However, it's hard to consider this a flaw because it's still an excellent result, unprecedented in OLED TVs in this price range. Everything suggests that the 65-inch S90F could be one of the best choices this year for those looking for a strong OLED at a reasonable price. Another advantage of the QD-OLED matrix in HDR content is its colour gamut coverage. Thanks to quantum dots, the television achieves nearly 100% of the DCI-P3 gamut and almost 90% of the BT.2020 gamut. These are values that place it alongside much more expensive models and make it exceptional in its class.

Alright, let's move on to the topic that really sparks discussions, which is the capabilities of the TV in HDR mode. Let's be clear from the start: the Haier Q80FUX is certainly not a brightness demon. The panel of this set can generate about 350 nits at peak, which in today's reality is an absolute minimum to even talk about the presence of HDR expanded dynamic range. On the plus side, this brightness is at least stable – regardless of the test pattern or film scene we used, measurements consistently hovered around 300-350 nits. These are at best adequate results, definitely far from the dazzling display of capabilities that we know from more expensive models. Fortunately, there is one aspect where the Q80FUX makes up for these shortcomings and does so considerably. We are talking about a QLED TV (or more precisely PFS LED), which means that thanks to the quantum dot filter used on the panel, it can generate truly juicy, vibrant colours. These are not empty promises – covering nearly 95% of the DCI-P3 colour gamut is an impressive result and directly translates into very pleasant, saturated colours for the eye.

Samsung S90F, like most modern televisions, offers several picture modes, but in keeping with our tradition, we checked it in the most important one, which is Filmmaker. This setting makes the picture look much more natural than in the default, often oversaturated modes. It is neither overly vivid nor artificially dimmed – just closer to what you should actually see. However, this doesn’t mean it’s perfect. The S90F had noticeable shortcomings in white balance, particularly in the blue range, which created a slightly yellowish filter effect on most scenes. One might argue that it looks more “cinematic” because it’s warmer, but let’s not kid ourselves – George Lucas didn’t shoot Star Wars in sepia 😉 (you’ll find a comparison with a scene as always below). In HDR materials, there was also an issue with brightness management. The EOTF curve clearly showed that the television brightens the image more than it should, which led to some effects looking too intense and deviating from the reference. Fortunately, many of these flaws can be eliminated through professional calibration – we will discuss the effects of this procedure later in the test.

Factory settings for movie mode are seldom perfect, but in the case of the Q80FUX, we encountered a noticeable imbalance. In SDR content, the image was definitely too warm, due to an excessive amount of red in the white balance, giving the overall picture a slight sepia tone. Conversely, in HDR materials, the television fell into the other extreme – an excess of blue caused an unnatural, cool effect in perception. However, it wasn't the fickle white balance that was the biggest issue with this TV. The real culprit, responsible for the previously described problems, was hiding deeper. It turned out that the Q80FUX has completely miscalibrated gamma values and, crucial for HDR, a poorly executed EOTF curve. It was these erroneous factory settings that caused the notorious clipping of the brightest parts of the image, imposing that characteristic milky filter over them. Thus, we found the source of the problem. This situation led to general, significant colour inaccuracies that were easy to catch even for an untrained eye. Like every television we tested, we decided to calibrate this model as well, and you can find the results of these adjustments in the next paragraph.

Calibration quickly revealed that the S90F has a significant reserve of capabilities. The image in SDR immediately gained a natural quality – classic films no longer looked like someone was applying a yellowish filter, and the colours regained their proper character. It's a return to the atmosphere of the original, without the impression that someone tried to "age" it forcefully. In HDR content, the difference was even more pronounced. The EOTF curve was managed to nearly reference level, and any deviations are so subtle that most viewers wouldn't even notice them. In practice, the S90F shows an image very close to ideal post-calibration. Compared to the WOLED version, it even performs better – mainly due to a wider coverage of the colour palette, which makes the colours look fuller and more vibrant.

The results of our calibration procedures must, unfortunately, be regarded as twofold. Generally speaking, the picture is undeniably better than before the adjustments; however, the biggest winner of this process has been SDR content. It is precisely here, after correcting the gamma curves and white balance, that we achieved results that can safely be called very good. Once set up, the Q80FUX truly shines in standard dynamic range, displaying only slight errors in the most challenging skin tones. Unfortunately, the weakest link remains HDR content. And here's the paradox: even though we managed to calibrate the white balance to near perfection, the overall colour errors still remain at quite a high level. The reason is that the television still interprets the static HDR10 metadata "in its own way," stubbornly enforcing that unfortunate image clipping effect, which inevitably leads to significant distortions. Although we successfully eliminated the factory excess of blue, due to this electronic interference, the screen can still veer into somewhat too cool tones. That’s just how this television is.

S90F performs really well here, although there are some points that are common across most Samsung TVs. The noise reduction feature can effectively smooth out unwanted colour transitions in lower-quality materials like television or YouTube, making them look simply better. However, it should be noted that it works quite aggressively and can also soften elements that we wouldn’t want to alter, such as facial details. Therefore, if we want to use it, it’s best to use it in the "medium" setting and be aware of the compromise it brings. The upscaling itself is of a high standard – low-quality materials are pulled towards an image resembling 4K. The only caveat is that the S90F can still have issues with so-called overscan, meaning slight trimming of the edges in very low-quality materials such as 576p and lower.

If there's one area where Haier clearly shows it still has a lot to catch up on compared to the market leaders, it's digital image processing. The upscaling, well... it's just okay. And that's really all that can be said about it. It does what it's supposed to do: ensures that lower resolution signals don't scare you with harsh pixelation on the screen and don't look like a forcibly enlarged postage stamp. However, it's far from the finesse and "intelligent" sharpening that more experienced players in this market have developed over the years. The biggest issue with the Q80FUX software is the almost complete lack of additional "cleaning" and smoothing features for the image. The receiver offers no noise reduction mechanisms or gradient enhancement. This means that with older or highly compressed materials, we simply have to accept that all the imperfections in tonal transitions or colour blending, which we mentioned earlier, will constantly accompany us during viewing.

S90F is an OLED with a refresh rate of 144 Hz, but in practice, what matters most is how it performs at 120 Hz, as this frequency is the most important when watching sports. The QD-OLED panel is no different in this regard from WOLED panels – the pixel response is nearly instantaneous, so motion is rendered with surgical precision. The effect is easy to predict. The image is practically free of motion blur, making gaming on consoles, matches, or other sports broadcasts a tremendous pleasure on the S90F.

Fans of movies and series have not been forgotten either. Like every Samsung television with a refresh rate of 120 Hz and above, the S90F is equipped with a proprietary motion smoother called “Picture Clarity.” Here, we find two sliders – blur reduction and judder reduction – which allow you to improve the smoothness of content recorded at 24 frames and tailor the effect to your own preferences.

The issue of motion fluidity and blurring is largely predetermined by the use of a 60Hz panel, which naturally makes it difficult to recommend this receiver to enthusiasts of very dynamic content. Fortunately, in the Q80FUX, we find a few options (although, as will soon become clear, really just one) intended to enhance the experience with older film productions. There is a "De-Judder" slider available, which indeed affects motion fluidity and allows us to adjust it to our preferences: from raw, cinematic frame rates to a more theatrical, smoothed presentation. However, a true surprise awaits us right next to it in the menu. There is also a second slider, supposedly dedicated to removing blur – this is a feature we typically encounter in 120Hz panels, aimed at combating blurring in sports. As we expected, recalling memories from testing the K85F model, here too this slider is merely a façade. Its adjustment contributes absolutely nothing to the picture and simply seems to be an oversight by the product engineers who left a non-functional option in the software for this type of panel.

The S90F is a television that genuinely brings a lot of joy when gaming. To start with, we get four proper HDMI 2.1 ports, which means you can connect all consoles and PCs without having to figure out which device takes priority. This is a convenient and practical solution, which is not at all a given with other manufacturers. Additionally, there are key features such as: automatic game mode (ALLM), which automatically switches the screen to low latency settings, and VRR frame synchronization that operates over a wide range from 48 to 144 Hz. This ensures the picture remains smooth, whether we're playing fast-paced online shooters or more relaxed narrative titles. The Game Bar also deserves attention – a panel that allows quick access to several handy extras. For example, you can turn on an extra crosshair in the middle of the screen, enlarge the minimap, or, in the case of PC, change the aspect ratio. Finally, there's also Samsung's unique Game Motion Plus mode. Its task is to smooth out older or poorly optimized titles, and it actually works quite well. With this mode, even less polished games can look better and provide more enjoyment than on other televisions that theoretically offer the same technical parameters.

Entering the realm of gaming, the Haier Q80FUX proves to be quite a good companion for the "casual gamer." It is equipped with some highly sought-after features today such as VRR (variable refresh rate) and ALLM (automatic low latency mode). However, the biggest surprise is something else. Even though we don't have a 4K@120Hz panel here, the television can accept and display a 120Hz signal at a lower resolution (Full HD). This is a very useful feature, allowing you to consciously switch the console to a lower resolution mode in exchange for significantly higher fluidity, which is a perfectly acceptable compromise in the gaming world.

We won't particularly complain about the lack of additions like the "Game Bar," as it's just a nice extra. However, the most concerning issues arise when we enter the world of HDR in gaming. Due to the fact that the television continuously adapts the signal "in its own way," setting the brightness on the console according to the HGIG standard is almost impossible to accomplish according to the instructions. Worse still, in Dolby Vision mode for gaming, the input lag increases to around 50 ms, which is a high enough value that essentially makes this mode unusable. Generally speaking, we still wouldn't recommend gaming on this television in HDR mode, so these aren't that serious shortcomings. What’s most pleasing is the presence of 120Hz in Full HD, making the Q80FUX quite a cool television for the occasional gamer.