PHILPS PUS9060 vs Hisense E7Q / E79Q

The One is bright enough to enjoy films recorded in HDR format. The average brightness of this model is around 500 nits, so we can easily expect a pleasant viewing experience with films from streaming platforms. Of course—there's always room for improvement, because when it comes to brightness, you can never have too much for this type of content. Unfortunately, a disappointing surprise may be the coverage of the DCI-P3 colour gamut that the PUS9060 offers. Although the manufacturer boasts the use of a QLED filter here (it’s actually PFS LED), it's hard to speak of any positive effects from its operation. 85% coverage of the DCI-P3 gamut is certainly not a level to brag about in 2025—especially in a television marketed as QLED.

Hisense E7Q / E79Q is a mid-brightness TV, with a peak luminance level of around 350-380 nits. This is the absolute minimum that allows viewing HDR content in a way that's close to the creators' intentions, though without a distinct "wow" effect. The results of synthetic tests on white test patterns were confirmed in practice – in movie scenes, the bright parts of the image are stable and fairly even, but it's hard to talk about a true "burst of light" here. In everyday use, such as when watching Netflix or YouTube, the HDR effect is acceptable and is more than sufficient for most users. However, it must be said clearly – this is not the level of top-end screens, and one shouldn't expect that at this price. Fortunately, the Hisense E7Q / E79Q has an advantage that allows it to score quite a few points: it's a QLED panel of the PFS LED type, using an additional phosphor layer that improves colour reproduction. The measured range of the DCI-P3 colour gamut is around 92%, which means that the colours in most scenes are vibrant, well-saturated, and pleasing to the eye, especially for this price bracket.

We tested the PUS9060 in the best factory mode applied to it – of course, we're talking about the movie mode. Unfortunately, the best in this case does not mean good. The image in this mode was clearly yellowish and leaned towards orange tones. The white balance on this television was definitely too warm, giving the entire scene an artificial, somewhat "tanned" appearance. This directly resulted in significant colour inaccuracies, which in the worst cases exceeded a delta E value of 6 – thus, they were visible to the naked eye. The situation was reversed in HDR mode, where the image became too blue and too cool in perception. Additionally, there was a slight boost in brightness – the gamma curve and EOTF suggested that the television slightly brightens the image, which was also evident in the comparative image below.

In Filmmaker mode, the Hisense E7Q / E79Q television really managed to impress. After the first measurements, it turned out that the white balance was quite well tuned, with the only minor deviation being a slight tendency towards a purple hue, which we mentioned earlier. However, this did not significantly impact the overall character of the image – it remained cohesive and pleasant to view. A much bigger issue was the brightness characteristics (gamma) in SDR content and the EOTF curve in HDR films. The television clearly brightened the image, flattening contrast and taking away depth. Gamma values could drop from the reference 2.4 down to around 1.9, making the image look as though it was covered with a thin, milky layer. Fortunately, this is a problem that can be relatively easily corrected through calibration.

Thanks to calibration in movie mode, we managed to completely eliminate the yellow-orange tint, which significantly improved the reception of the entire scene. The image has become much more visually pleasing, though it still falls short of reference settings. It may now appear slightly bluish, but it is still a considerable improvement compared to the factory settings.

Unfortunately, we could not significantly improve the brightness characteristics, but this is more about the design of the television itself - the lack of local dimming limits the possibilities for precise brightness management. The PUS9060 simply cannot dynamically adjust luminance like more advanced models do. Nevertheless, after calibration, the overall reception is much more enjoyable, especially in film material.

The biggest beneficiary of calibration in the case of the Hisense E7Q / E79Q was undoubtedly the SDR mode. It managed to achieve almost perfect image quality – most of the errors in the Color Checker test dropped below a value of 3, and often even 2, which is a remarkable result for this class of equipment. The biggest improvement came from aligning the brightness characteristic (gamma), which made the image no longer look blown out and regained natural depth. In HDR content, it was also possible to improve the colours and eliminate the purple tint that we mentioned earlier, but errors in the Color Checker measurements were still noticeable. This is due to the fact that – as is often the case with Hisense televisions – the screen manipulates brightness quite strongly, overexposing some colours. This was also indicated by the EOTF curve, which was slightly above the reference values, suggesting these minor issues with excessive brightening. Despite this flaw and the construction limitations that arise with HDR content, the Hisense E7Q / E79Q gained quite a bit after calibration. In everyday use, the television presents a coherent, natural, and pleasant-to-the-eye image, and the difference compared to the factory settings is indeed huge.

In the PUS9060, we find another version of the image processor known by Philips as P5 Perfect Picture, which aims to enhance the image – especially the imperfect ones. The TV includes a distortion reduction function, which serves to smooth tonal transitions, meaning those "colour joins" we mentioned earlier. This function does its job very effectively – there’s no strong gradation of colours, but unfortunately, it operates quite aggressively, occasionally dimming desired elements like material textures or film grain. So, it can be seen as a bit of a compromise. We wouldn’t generally recommend using this function for movies, but for more casual content – like YouTube or regular TV – it’s absolutely suitable.

The P5 processor also enhances the quality of lower resolution images, and it does this quite effectively. The test image with the model is very soft – sometimes almost too soft – but this can be easily improved with the sharpness slider, adjusting it to one’s own preferences. It’s also pleasing to see that the TV doesn’t clip the edges in SD materials – which unfortunately still happens in some TV models.

In the case of Hisense E7Q / E79Q, upscaling and digital image processing are not the strongest points of this television. It is evident that the manufacturer has opted for simplicity rather than advanced image processing algorithms. The television does not offer any features that smooth tonal transitions or systems that enhance image clarity, which makes lower resolution materials look quite raw. Subtle compression edges can be seen on the screen, which better processors in other models can effectively hide.

During the testing of HD materials, we noticed that the E7Q tries to artificially boost detail, which sometimes works and other times has the opposite effect – the image becomes soft, slightly blurred, and at times even "watery." There is no aggressive sharpening that ruins naturalness, but there is also a lack of finesse in detail integration that better image processors provide.

PHILIPS PUS9060 is equipped with a 4K panel featuring a 144 Hz refresh rate, so we can confidently say it’s suitable for both watching sports and gaming. And indeed it is. But what about movies, which are most often recorded at 24 frames? As with most of the TVs we’ve tested with a refresh rate of 120 Hz and above, the PUS9060 offers two sliders in the motion smoothness options. The “Smoothness” slider allows you to adjust the effect in films – you can set the picture to be smoother, resembling a theatrical effect (higher settings), or more cinematic, with a slight “judder” (lower settings). Additionally, there is a feature called "Motion Blur Reduction," which limits motion blur – and this is a very useful feature, especially when watching sports.

Hisense E7Q / E79Q is a television with a 60 Hz screen, so sports fans in 4K may feel a slight disappointment – you simply won’t see such smooth images here as in more expensive models with higher refresh rates. Fortunately, when it comes to movies, the situation is much better. Cinematic materials recorded at 24 frames per second can be displayed here using a motion smoothing feature, allowing the user to adjust the picture to their own preferences – more cinematic with visible frames or smoother, in a theatrical style.

PHILIPS PUS9060 is a true gaming monster – it has practically everything you could expect from a modern gaming television. It features VRR, ALLM, and also includes HGiG implementation, which helps set up HDR in games as intended by the developers. The television supports every possible resolution at 120 Hz, including 1080p, 1440p, and full 4K – so regardless of whether you're playing on Xbox, PS5, or PC, everything works as it should. It also comes with a simple Game Bar, a special menu for gamers that allows you to quickly check if the ALLM mode is indeed working in low latency mode.

And of course – Ambilight TV. Let’s face it – without LEDs on the back, it’s not a true gaming rig. 😉 The multicoloured backlighting really adds to the atmosphere, especially in the evening. It may not appeal to everyone, but younger gamers will be thrilled – it just looks impressive.

Hisense E7Q / E79Q is a really good TV for gamers, even though it doesn’t support 4K signal at 120 Hz. However, the manufacturer has included a set of features that until recently could only be found in more expensive models. There's ALLM, which is auto-switching to low latency mode, allowing the TV to activate game mode with very low input lag automatically. We also have VRR, working up to 60 Hz – while this may not look impressive on paper, in practice it is fully sufficient, as most console games don’t exceed this limit anyway. All these settings can be quickly found in the Game Bar panel, a convenient menu created specifically for gamers. From this level, you can change picture modes, turn on a frame counter, or even… an on-screen crosshair – in the Vidaa system amusingly called a “target point,” which is the result of a clumsy translation from the Chinese manufacturer.

Special praise should go to the ability to play in 1080p at 120 Hz, which significantly improves the fluidity and responsiveness of the image. This means that if someone wants to play a few titles at a higher refresh rate, they can simply lower the resolution and enjoy much smoother motion. Despite the lack of 4K@120Hz, the Hisense E7Q / E79Q really performs well as a gaming TV – especially for those who aren’t looking for perfection but a solid and fast screen for everyday gaming.