Philips PUS8209 vs Hisense E7Q / E79Q

Unfortunately, this is where the problems start. A maximum brightness of 280 nits is definitely too low to experience the true effect of HDR. In practice, the image resembles standard SDR more, so it's hard to talk about deeper visual experiences. On the plus side, the colour gamut coverage is 91.4% DCI-P3, which will be sufficient for most films. It's also worth noting that the image is stable and there are no issues with sudden brightness or colour changes. Overall, HDR on this television is more of a formality than an actual added value. If we're looking for genuine HDR emotions, this model may not meet expectations.

Hisense E7Q / E79Q is a mid-brightness TV, with a peak luminance level of around 350-380 nits. This is the absolute minimum that allows viewing HDR content in a way that's close to the creators' intentions, though without a distinct "wow" effect. The results of synthetic tests on white test patterns were confirmed in practice – in movie scenes, the bright parts of the image are stable and fairly even, but it's hard to talk about a true "burst of light" here. In everyday use, such as when watching Netflix or YouTube, the HDR effect is acceptable and is more than sufficient for most users. However, it must be said clearly – this is not the level of top-end screens, and one shouldn't expect that at this price. Fortunately, the Hisense E7Q / E79Q has an advantage that allows it to score quite a few points: it's a QLED panel of the PFS LED type, using an additional phosphor layer that improves colour reproduction. The measured range of the DCI-P3 colour gamut is around 92%, which means that the colours in most scenes are vibrant, well-saturated, and pleasing to the eye, especially for this price bracket.

Philips PUS8209 offers many picture modes, but the best of them, without a doubt, is the Filmmaker mode. Despite its proud name, it has its distinct problems. For HD content, the white balance is characterised by a strong dominance of red, causing the image to be significantly warmer than it should be in reality. The brightness characteristic (gamma), although correct in mid-tones, has serious issues at the beginning and end of the graph. Drops in shadows result in a loss of detail in dark areas, and spikes in bright areas make some elements look unnatural.

For high-quality content in 4K HDR, the situation reverses. In this case, blue dominates, leading to an artificial image boost effect, reminiscent of unnatural retail settings. Such an image looks unappealing and does not align with the creators' intentions. An additional problem is the EOTF curve, responsible for brightness in HDR materials. It deviates significantly from the reference graph, causing the image to appear too dark, stripping depth and detail from HDR content.

Against this backdrop, the errors in the Color Checker test and deviations in colour palette reproduction are exceptionally large, which further negatively affects the overall image quality. The Filmmaker mode, while the best among those available, requires substantial corrections to truly convey the full vision of the director.

In Filmmaker mode, the Hisense E7Q / E79Q television really managed to impress. After the first measurements, it turned out that the white balance was quite well tuned, with the only minor deviation being a slight tendency towards a purple hue, which we mentioned earlier. However, this did not significantly impact the overall character of the image – it remained cohesive and pleasant to view. A much bigger issue was the brightness characteristics (gamma) in SDR content and the EOTF curve in HDR films. The television clearly brightened the image, flattening contrast and taking away depth. Gamma values could drop from the reference 2.4 down to around 1.9, making the image look as though it was covered with a thin, milky layer. Fortunately, this is a problem that can be relatively easily corrected through calibration.

After calibration, the white balance for HD and 4K content has significantly improved. While we haven't achieved a perfectly flat characteristic, the result is definitely better than before. The image on the television no longer appears either artificially warm or overly cold, which significantly enhances the naturalness of the displayed content. The brightness characteristic (gamma) has also been adjusted – the most significant issues at the beginning and end of the graph have been mitigated. The EOTF curve, which is responsible for brightness in 4K HDR materials, has been stabilised, eliminating problems with excessive dimming of the image. In the colour palette test, some imperfections can still be seen due to the average coverage of the wide colour gamut, which is a limitation of the hardware itself. Nevertheless, the final result is clearly better than pre-calibration – the image looks more natural and approaches the expectations for Filmmaker mode.

The biggest beneficiary of calibration in the case of the Hisense E7Q / E79Q was undoubtedly the SDR mode. It managed to achieve almost perfect image quality – most of the errors in the Color Checker test dropped below a value of 3, and often even 2, which is a remarkable result for this class of equipment. The biggest improvement came from aligning the brightness characteristic (gamma), which made the image no longer look blown out and regained natural depth. In HDR content, it was also possible to improve the colours and eliminate the purple tint that we mentioned earlier, but errors in the Color Checker measurements were still noticeable. This is due to the fact that – as is often the case with Hisense televisions – the screen manipulates brightness quite strongly, overexposing some colours. This was also indicated by the EOTF curve, which was slightly above the reference values, suggesting these minor issues with excessive brightening. Despite this flaw and the construction limitations that arise with HDR content, the Hisense E7Q / E79Q gained quite a bit after calibration. In everyday use, the television presents a coherent, natural, and pleasant-to-the-eye image, and the difference compared to the factory settings is indeed huge.

The television offers a “Distortion Reduction” feature that effectively improves the gradation of tonal transitions, particularly when set to the minimum level. Unfortunately, this comes at a cost – the feature also smooths out details like material textures. On the plus side, it’s worth noting that the operation of this option does not negatively affect the film grain, which remains intact.

As for image scaling (upscaling), the television generates a plastic, soft image that generally looks pleasant. However, in the background, issues with aliasing of certain elements, such as branches or small details, can sometimes be noticed, which may decrease the quality of the reception. Despite these minor imperfections, the overall experience of scaling is satisfactory.

In the case of Hisense E7Q / E79Q, upscaling and digital image processing are not the strongest points of this television. It is evident that the manufacturer has opted for simplicity rather than advanced image processing algorithms. The television does not offer any features that smooth tonal transitions or systems that enhance image clarity, which makes lower resolution materials look quite raw. Subtle compression edges can be seen on the screen, which better processors in other models can effectively hide.

During the testing of HD materials, we noticed that the E7Q tries to artificially boost detail, which sometimes works and other times has the opposite effect – the image becomes soft, slightly blurred, and at times even "watery." There is no aggressive sharpening that ruins naturalness, but there is also a lack of finesse in detail integration that better image processors provide.

The 60 Hz panel in the Philips PUS8209 is mainly suited for watching movies, but here you can also feel a certain shortcoming. The television does not offer any motion smoothing that would allow you to adjust the fluidity of the picture to individual preferences, which for some users may be disappointing.

Hisense E7Q / E79Q is a television with a 60 Hz screen, so sports fans in 4K may feel a slight disappointment – you simply won’t see such smooth images here as in more expensive models with higher refresh rates. Fortunately, when it comes to movies, the situation is much better. Cinematic materials recorded at 24 frames per second can be displayed here using a motion smoothing feature, allowing the user to adjust the picture to their own preferences – more cinematic with visible frames or smoother, in a theatrical style.

Philips PUS8209 offers basic features useful for gamers, such as variable refresh rate (VRR), automatic low latency mode (ALLM), and Game Bar, which makes managing settings easier.

Unfortunately, due to the 60 Hz panel, the TV will not meet the expectations of more demanding gamers who are looking for higher fluidity and precision of image. Additionally, this model does not support any HDR mode dedicated to gaming, such as HGiG or Dolby Vision, which further limits its capabilities in this regard.

Hisense E7Q / E79Q is a really good TV for gamers, even though it doesn’t support 4K signal at 120 Hz. However, the manufacturer has included a set of features that until recently could only be found in more expensive models. There's ALLM, which is auto-switching to low latency mode, allowing the TV to activate game mode with very low input lag automatically. We also have VRR, working up to 60 Hz – while this may not look impressive on paper, in practice it is fully sufficient, as most console games don’t exceed this limit anyway. All these settings can be quickly found in the Game Bar panel, a convenient menu created specifically for gamers. From this level, you can change picture modes, turn on a frame counter, or even… an on-screen crosshair – in the Vidaa system amusingly called a “target point,” which is the result of a clumsy translation from the Chinese manufacturer.

Special praise should go to the ability to play in 1080p at 120 Hz, which significantly improves the fluidity and responsiveness of the image. This means that if someone wants to play a few titles at a higher refresh rate, they can simply lower the resolution and enjoy much smoother motion. Despite the lack of 4K@120Hz, the Hisense E7Q / E79Q really performs well as a gaming TV – especially for those who aren’t looking for perfection but a solid and fast screen for everyday gaming.