Philips OLED820 vs Hisense E7Q / E79Q

When it comes to HDR quality, the Philips OLED820 uses the same class of WOLED panel found in its biggest rivals – the LG C5 and the Samsung S90F. This means we can expect really solid results. This year, mid-range OLED panels can exceed the threshold of a thousand nits, and the tested model reaches around 1300 nits in some films. This is an outstanding result, allowing the director's vision to be conveyed with incredible precision, as this is the brightness range in which modern productions are mastered. Of course, there are situations where even the OLED820 has to compromise. Full-screen scenes flooded with white, like those in the film The Meg, can drop brightness to 400–500 nits, which clearly diminishes the effect. This is a characteristic of OLED technology that has not yet been fully eliminated. Despite this limitation, it's hard not to appreciate the HDR in this model – high luminance and a wide coverage of the DCI-P3 colour palette at 99% make the image look simply fantastic.

Hisense E7Q / E79Q is a mid-brightness TV, with a peak luminance level of around 350-380 nits. This is the absolute minimum that allows viewing HDR content in a way that's close to the creators' intentions, though without a distinct "wow" effect. The results of synthetic tests on white test patterns were confirmed in practice – in movie scenes, the bright parts of the image are stable and fairly even, but it's hard to talk about a true "burst of light" here. In everyday use, such as when watching Netflix or YouTube, the HDR effect is acceptable and is more than sufficient for most users. However, it must be said clearly – this is not the level of top-end screens, and one shouldn't expect that at this price. Fortunately, the Hisense E7Q / E79Q has an advantage that allows it to score quite a few points: it's a QLED panel of the PFS LED type, using an additional phosphor layer that improves colour reproduction. The measured range of the DCI-P3 colour gamut is around 92%, which means that the colours in most scenes are vibrant, well-saturated, and pleasing to the eye, especially for this price bracket.

The colour reproduction in the factory settings really surprised us, and in a positive way. The Philips OLED820, switched to Filmmaker mode, immediately showed that it was quite well tuned in terms of colour. The white balance was relatively accurate, although there was a slight deficiency in the blue hue, which sometimes gave the image a slightly yellowish tint. However, this is not a drawback that particularly interferes with everyday viewing. A bigger problem arose with the brightness characteristics. The gamma chart clearly deviated from the ideal, as the line was below the expected values, causing the image to be excessively brightened, and the colours looked as if they were covered with a light milky filter. This effect was also noticeable in tests using the Colour Checker pattern, where more pronounced errors appeared.

In Filmmaker mode, the Hisense E7Q / E79Q television really managed to impress. After the first measurements, it turned out that the white balance was quite well tuned, with the only minor deviation being a slight tendency towards a purple hue, which we mentioned earlier. However, this did not significantly impact the overall character of the image – it remained cohesive and pleasant to view. A much bigger issue was the brightness characteristics (gamma) in SDR content and the EOTF curve in HDR films. The television clearly brightened the image, flattening contrast and taking away depth. Gamma values could drop from the reference 2.4 down to around 1.9, making the image look as though it was covered with a thin, milky layer. Fortunately, this is a problem that can be relatively easily corrected through calibration.

After calibration, both the Filmmaker mode and the gaming mode improved quite a bit. A slight adjustment of the white balance and enhancement of the brightness characteristics yielded excellent results with SDR content – the image looked nearly perfect, natural, and very close to the reference. For HDR material, the situation was similar; the colours looked fantastic, and it was hard to find fault with anything. However, we did notice a certain characteristic, which we had already pointed out when comparing scenes from the film Billy Lynn. The analysis of the EOTF curve showed that the TV has a slight tendency to dim details in the blacks, meaning that the darkest parts are not always displayed exactly as the director intended. Nevertheless, the effect after calibration is superb, and the OLED820 is emerging as one of the more interesting screens in its class. A little bit of fine-tuning is all that’s needed, and there’s really nothing to worry about.

The biggest beneficiary of calibration in the case of the Hisense E7Q / E79Q was undoubtedly the SDR mode. It managed to achieve almost perfect image quality – most of the errors in the Color Checker test dropped below a value of 3, and often even 2, which is a remarkable result for this class of equipment. The biggest improvement came from aligning the brightness characteristic (gamma), which made the image no longer look blown out and regained natural depth. In HDR content, it was also possible to improve the colours and eliminate the purple tint that we mentioned earlier, but errors in the Color Checker measurements were still noticeable. This is due to the fact that – as is often the case with Hisense televisions – the screen manipulates brightness quite strongly, overexposing some colours. This was also indicated by the EOTF curve, which was slightly above the reference values, suggesting these minor issues with excessive brightening. Despite this flaw and the construction limitations that arise with HDR content, the Hisense E7Q / E79Q gained quite a bit after calibration. In everyday use, the television presents a coherent, natural, and pleasant-to-the-eye image, and the difference compared to the factory settings is indeed huge.

Fortunately, the earlier effects of the mentioned posterisation can be quite effectively mitigated. The "distortion reduction" feature set to medium handles unwanted colour banding well, improving the smoothness of tonal transitions. It does sometimes work a bit too aggressively and smooths out some details – such as the minor imperfections of the actors’ skin – but despite that, it can be considered worth using without major compromises. The upscaling in the OLED820 also performs well. The test image with the model is exceptionally soft, sometimes perhaps too much, although this can be remedied with a slight increase in sharpness in the picture menu – that's a matter of individual preference. The absence of overscan issues with very low-resolution content is also commendable, allowing us to not worry about the image being unnecessarily cropped.

In the case of Hisense E7Q / E79Q, upscaling and digital image processing are not the strongest points of this television. It is evident that the manufacturer has opted for simplicity rather than advanced image processing algorithms. The television does not offer any features that smooth tonal transitions or systems that enhance image clarity, which makes lower resolution materials look quite raw. Subtle compression edges can be seen on the screen, which better processors in other models can effectively hide.

During the testing of HD materials, we noticed that the E7Q tries to artificially boost detail, which sometimes works and other times has the opposite effect – the image becomes soft, slightly blurred, and at times even "watery." There is no aggressive sharpening that ruins naturalness, but there is also a lack of finesse in detail integration that better image processors provide.

Motion fluidity is an area where OLEDs always shine, and the Philips OLED820 confirms this rule. The panel itself offers a refresh rate of 144 Hz, which will mainly benefit PC gamers, but even with standard TV sources or consoles, where it operates at 120 Hz, motion is fast, sharp, and simultaneously smooth, without any signs of smearing. This is thanks to the remarkable response time between pixels, which ensures the image maintains clarity in every dynamic scene. The manufacturer has also added their own smoothness enhancer called "Motion Style." In the menu, we find two sliders – the first, responsible for smoothness, allows for the adjustment of the number of artificially added frames in films. This way, we can choose a raw, cinematic character with clearly visible film frames or a more theatrical image with smooth motion. The second slider is for motion blur reduction, particularly useful in sports broadcasts. Here, we definitely recommend setting it to the maximum value, as the effect is truly excellent.

Hisense E7Q / E79Q is a television with a 60 Hz screen, so sports fans in 4K may feel a slight disappointment – you simply won’t see such smooth images here as in more expensive models with higher refresh rates. Fortunately, when it comes to movies, the situation is much better. Cinematic materials recorded at 24 frames per second can be displayed here using a motion smoothing feature, allowing the user to adjust the picture to their own preferences – more cinematic with visible frames or smoother, in a theatrical style.

The Philips OLED820 is one of the most comprehensive TVs for gamers. Onboard, we find practically everything one could expect: two HDMI 2.1 ports with full bandwidth of 48 Gbps (shame there aren't four), Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM), support for Dolby Vision in games, and a good implementation of the HGiG mode. The TV also handles lower resolutions at 120 Hz without issue, so you can count on great flexibility when choosing different picture modes on your console. Philips also adds a Game Bar – a panel that allows you to change picture modes, add a crosshair, or preview parameters. Although it looks a bit clunky and is less refined than its competitors, it gets the job done. In practice, therefore, the OLED820, in addition to a full set of four HDMI 2.1 connections, offers almost everything a gamer could need.

Hisense E7Q / E79Q is a really good TV for gamers, even though it doesn’t support 4K signal at 120 Hz. However, the manufacturer has included a set of features that until recently could only be found in more expensive models. There's ALLM, which is auto-switching to low latency mode, allowing the TV to activate game mode with very low input lag automatically. We also have VRR, working up to 60 Hz – while this may not look impressive on paper, in practice it is fully sufficient, as most console games don’t exceed this limit anyway. All these settings can be quickly found in the Game Bar panel, a convenient menu created specifically for gamers. From this level, you can change picture modes, turn on a frame counter, or even… an on-screen crosshair – in the Vidaa system amusingly called a “target point,” which is the result of a clumsy translation from the Chinese manufacturer.

Special praise should go to the ability to play in 1080p at 120 Hz, which significantly improves the fluidity and responsiveness of the image. This means that if someone wants to play a few titles at a higher refresh rate, they can simply lower the resolution and enjoy much smoother motion. Despite the lack of 4K@120Hz, the Hisense E7Q / E79Q really performs well as a gaming TV – especially for those who aren’t looking for perfection but a solid and fast screen for everyday gaming.