Philips OLED770 vs Sony Bravia 3 50' (VA)

The Philips OLED770 doesn't try to compete with the brightest OLEDs on the market, and it's actually hard to expect that, as it's the entry-level model in Philips' range for 2025. In our measurements, it reached a maximum of around 700 nits, which allows for enjoyment of HDR effects in scenes where light appears in spots – for instance, in the flash of headlights or a starry sky. In such moments, the picture can truly amaze. However, it's different when there are more bright elements on the screen. The TV, like many cheaper OLEDs, restricts luminance at that point, and the entire image noticeably dims. This was best seen in a scene from the movie The Meg, where the sun rises behind an oil platform – the brightness dropped to around 250 nits, which is almost three times less. The HDR effect remains pleasing to the eye, but it's worth being aware that this model performs best in scenes with less intense light. Fortunately, the OLED770 also has an ace up its sleeve – the coverage of the DCI-P3 colour palette is as high as 99%, so colours in movies and games are vibrant and very close to what the creator intended.

Interestingly, in the 50-inch version, the Bravia 3 performs slightly better in terms of brightness than its larger variants. In measurements, it achieved around 370 nits, which still aren’t values that can compete with top-tier TVs, but are sufficient to speak of a semblance of HDR effect. For some users, this level will be acceptable; others will consider it typical for SDR content, where striking highlights or strong contrasts are not expected. So it must be clearly stated that the Bravia 3 is not a TV for those who want to squeeze maximum quality from the most challenging film materials.

However, this doesn’t mean that everything is average. Sony has equipped this model with an additional PFS filter, which works similarly to the solutions used in QLED TVs. As a result, the coverage of the DCI-P3 colour gamut has increased to over 91 percent. In everyday use, this means livelier, more saturated colours and a more pleasant image quality. Even if it lacks strong lighting effects, movies and series can look significantly more appealing than in its predecessor, the X75WL.

The first measurements already show that the factory settings of the Philips OLED770 have a lot to improve, even in Filmmaker mode. The white balance chart clearly indicates a lack of blue, giving the image a slightly yellowish tint. In practice, white is not snow-like, but leans towards warmer hues – which some may even find appealing, but from a precision standpoint, this is a deviation from the norm. The gamma, on the other hand, tends to be on the darker side – the average value is around 2.6 instead of the reference 2.4. In mid-tones, the image appears muted and more saturated, which can look too "cinematic" but detracts a bit from the naturalness. However, the most significant issues are visible in colour reproduction. The average error is relatively high, and some colours – particularly shades of grey – deviate significantly from what should be seen. In everyday viewing, this means that sometimes colours may look less natural than we would wish.

Sony Bravia 3 was primarily tested in movie mode, which immediately turned out to be the best choice among the factory settings. It's not a perfect picture, but compared to the eco mode that the TV suggests right out of the box, the difference is clear and positive. In movie mode, one can notice a certain issue: the image appears too warm, which stems from a lack of blue in the white balance. Nevertheless, in SDR content, the final effect can still be considered quite decent and satisfactory for everyday viewing. Much more serious errors emerge in HDR materials. The Color Checker analysis showed significant deviations, and poor brightness management combined with limited colour gamut coverage further exposes the shortcomings of the picture in this mode. All of this makes HDR on the Bravia 3 seem unconvincing and can spoil the impression left by the quite decent SDR content settings. Fortunately, this is not a hopeless situation. Various errors can be somewhat mitigated, and some can even be completely corrected through professional calibration. That's why we decided to check how the TV would perform after such adjustments.

Philips OLED770 had shown signs from the start that it harboured significant potential, but it was hard to fully appreciate this in its factory settings. The image was often too warm, and some colours appeared as if they had lost their naturalness along the way. Calibration revealed that this television was very amenable to work – it responded to every adjustment and almost immediately unveiled another layer of its capabilities. The white balance was set in both SDR and HDR so that the yellowish haze disappeared and a neutral, clear white emerged. Gamma stabilised closer to perfection, which helped restore the naturalness of mid-tones, while shadows ceased to be artificially darkened, perhaps even with a slight brightening effect. The result was obvious... Movies are watched with greater ease; the image has cinematic depth without the feeling that something is overly darkened. However, the most interesting aspect was working on the colours. Factory errors were not dramatic, but slightly noticeable – skin tones could be too warm, and grey wasn’t always the shade we expected. After calibration, the error values dropped to around 2, and in many cases even below 1. This is a level that is definitely lower than the threshold of discernibility for the human eye. In other words, after correction, the colours finally “clicked” into place. Looking at the screen, we felt like the television had begun to speak with a full voice. Like an instrument that had finally been properly tuned.

The calibration allowed us to extract significantly more from the ChooseTV 3 than we could have expected at the beginning. Firstly, we managed to correct the deficiency of blue, which previously caused a noticeable warming of the image. After a slight adjustment in the white balance, most of the errors in the Color Checker measurements for SDR content practically disappeared. The shades of white gained a natural quality, and brightness management in gamma stabilised to an almost ideal level, not exceeding the threshold of human eye perception. Therefore, it can be confidently said that in SDR content, after a few tweaks in the settings, ChooseTV 3 performs really remarkably. Much worse, although still decidedly better than before calibration, are HDR contents. The white balance was managed to be sorted out, however, the limitations of the IPS panel are insurmountable. The lack of local dimming means that even the smallest elements can be overexposed, which is immediately noticeable. Colour-wise, the effect has also improved, although it is far from perfect – many errors still exceed the threshold of four, and even five delta E units, which means they remain visible to the human eye. It was already clear earlier that ChooseTV 3 is not a television designed to impress with HDR quality. Nevertheless, it is pleasing that in SDR content, after calibration, the image can look really great, and in this category, the television has positively surprised us.

The problem of the previously mentioned colour connections can largely be mitigated thanks to the "distortion reduction" function, which is an algorithm for smoothing tonal transitions in Philips. It works best at a low level – effectively eliminating unwanted colour bands while not introducing strange artifacts or losing image detail. This is one of those features that is truly worth keeping on.

The issue of upscaling is somewhat less impressive. Images from lower resolution can be too soft, while in some parts the characteristic "jaggies" appear. The impression is that the algorithm is trying to reconcile two contradictory directions – smoothing and sharpening – and ultimately fails to find the golden mean. As a consolation, it's worth noting that the television does not have problems with overscan, meaning it does not cut off the edges of the image, which can sometimes happen in other competing models.

Bravia 3 brings more to the Sony TV family than just a shared name. It stands out primarily with its ability to enhance the quality of weaker materials thanks to the processor used. Of course, we won't find the advanced XR chip known from more expensive models here, but even so, it's fair to say that the image in lower resolutions looked surprisingly good. Scaling worked effectively, and most parts of the screen were devoid of the typical excessive edge tearing found in budget constructions. The feature that improves the fluidity of tonal transitions is also noteworthy. At the high setting, it performs quite well, effectively masking gradient imperfections without a significant loss of detail. It does occasionally happen that the algorithm smoothingly blurs elements that should remain sharp – for example, faces – however, in the overall assessment, the effect is beneficial. The best results were achieved precisely at the highest setting, and this option could be recommended to those watching lower quality content.

The issue of the panel in the Philips OLED770 is not entirely straightforward. The manufacturer claims a 120 Hz panel, but our measurements showed that the screen can accept a 4K signal even at 144 Hz. This sounds like great news – because who wouldn't want an additional mode for PC gamers at this price? However, the reality turned out to be more complex. With 120 Hz content, the television behaves like most OLEDs – the image is absolutely clear, with no trace of blurring or smearing, ideal for both dynamic games and sports broadcasts. The problem only arises at 144 Hz. Unlike models with official support for this frequency, here we see the phenomenon of so-called frame skipping. This means that the television is unable to display all the frames – some of them are skipped, causing motion to lose smoothness and double outlines to appear on the screen. The effect resembles the operation of the BFI function, which Philips does not offer in this model anyway.

The fluidity of motion has never been a strong point of televisions equipped with 60 Hz panels, and the Bravia 3 is no exception. Nevertheless, Sony has added something that might appeal to those who are more sensitive to the way images are displayed. This refers to the proprietary motion smoother, Motion Flow, which offers users a lot of adjustment options. With it, you can make the picture smoother, almost theatrical, or stick to a more cinematic style with the characteristic judder, which many people simply associate with a filmic vibe. These functions work for content with lower frame rates, such as movies and series recorded at 24 or 30 frames per second, which is the type of material we encounter on a daily basis. It is precisely in this area that the motion smoother proves to be one of the most important features for everyday use of the television, and here the Bravia 3 performs really well.

If someone is looking for a TV for gaming, the Philips OLED770 is a candidate that's hard to overlook. The mere fact that this is an OLED gives it a great starting point – perfect blacks and infinite contrast make evening sessions in atmospheric games look like they've been taken straight out of a cinema. Added to that is the Ambilight system, which uses LEDs on the back of the TV to extend the image onto the wall behind the screen. The effect is such that even just playing FIFA can look like a small spectacle, and in horror games, the atmosphere becomes really thick. On the technical side, it's also quite decent. The Philips OLED770 supports variable refresh rate (VRR) up to 120 Hz, has an automatic mode for gamers (ALLM), and for those using an Xbox Series X, Dolby Vision support in games is also available. You just need to know that in this mode, the input lag is slightly higher than standard, although still at an acceptable level. As a bonus, we also get the 'Game Bar', which is a special tool strip for gamers. It's not the most conveniently designed solution, but it allows for a quick view of key parameters without exiting the game. Overall, this gives a picture of a TV that has all the most important gaming features on one hand, and on the other can add something unique – Ambilight. And it's this mix of technology and visual effect that makes the OLED770 one of the better screens for gaming in a home environment.

Bravia 3 isn't gear for eSports enthusiasts or fans of late-night marathons with a controller in hand. The lack of 120 Hz refresh rate and HDMI 2.1 ports closes the topic before it even has a chance to develop. This is a TV for the casual gamer who, after work, fires up FIFA or racing games, not for someone who measures every frame in a spreadsheet. Nonetheless, Sony has added a few nice extras to ensure it’s not too bare. ALLM works as it should, automatically switching the TV to game mode (low latency). We even find a simple Game Bar here, which is clear and straightforward. However, the biggest curiosity is the PlayStation Portal app. Thanks to it, you can launch games from your PS5 wirelessly and see them on the TV screen straight away. Sounds great, but it only takes a few minutes to feel significant delays. In our opinion, it’s more of a showcase of capabilities than something that can be used on a daily basis. If someone really wants to play, it’s better to plug the console in with an HDMI cable and forget about wireless issues.