LG UA75006LA (VA) vs Hisense E7Q / E79Q

LG UA7500 with a VA panel has brightness peaking around 350 nits, which, by today's standards, isn't very impressive. It's hard to talk about a true HDR experience here – most content looks more like classic SDR with a slight attempt to boost highlights. One advantage is that regardless of the test content, the effect remained relatively stable. However, we noticed that in very extreme scenes with a lot of fine details, the television can slightly dim the image in order to achieve better blacks, but this comes at the expense of the visibility of bright effects. On the downside, it should be noted that the UA7500 is not equipped with any additional technologies to expand the colours. It's neither a QLED panel nor PFS LED, which means the coverage of the DCI-P3 colour gamut is just 80%, making many HDR films look flat and failing to capture the full diversity of colours.

Hisense E7Q / E79Q is a mid-brightness TV, with a peak luminance level of around 350-380 nits. This is the absolute minimum that allows viewing HDR content in a way that's close to the creators' intentions, though without a distinct "wow" effect. The results of synthetic tests on white test patterns were confirmed in practice – in movie scenes, the bright parts of the image are stable and fairly even, but it's hard to talk about a true "burst of light" here. In everyday use, such as when watching Netflix or YouTube, the HDR effect is acceptable and is more than sufficient for most users. However, it must be said clearly – this is not the level of top-end screens, and one shouldn't expect that at this price. Fortunately, the Hisense E7Q / E79Q has an advantage that allows it to score quite a few points: it's a QLED panel of the PFS LED type, using an additional phosphor layer that improves colour reproduction. The measured range of the DCI-P3 colour gamut is around 92%, which means that the colours in most scenes are vibrant, well-saturated, and pleasing to the eye, especially for this price bracket.

The Filmmaker Mode on the LG UA7500 performs better than one might expect from such a budget TV, but let's not get carried away with the praise. The image is reasonably well put together and at first glance doesn't irritate, however, its weaknesses quickly start to emerge. This is most apparent in scenes with bright points – lamps in the background or reflections of light on the skin are clearly exaggerated. Faces of characters often look unnatural, as if they have been "burned out." Additionally, the default gamma setting brightens the smallest details and causes the image to lose subtlety in the darker areas. That said, for its price range, the UA7500 in factory mode offers a pretty decent starting point. However, it is clear that without additional adjustments, these issues cannot be avoided, which is why – similar to other TVs – we decided to check what could be achieved after calibration.

In Filmmaker mode, the Hisense E7Q / E79Q television really managed to impress. After the first measurements, it turned out that the white balance was quite well tuned, with the only minor deviation being a slight tendency towards a purple hue, which we mentioned earlier. However, this did not significantly impact the overall character of the image – it remained cohesive and pleasant to view. A much bigger issue was the brightness characteristics (gamma) in SDR content and the EOTF curve in HDR films. The television clearly brightened the image, flattening contrast and taking away depth. Gamma values could drop from the reference 2.4 down to around 1.9, making the image look as though it was covered with a thin, milky layer. Fortunately, this is a problem that can be relatively easily corrected through calibration.

The biggest improvement we noticed was while calibrating the mode designed for daily SDR content. We managed to smooth out the white balance in an acceptable manner and tackle the issue of excessive brightening of small elements due to the gamma characteristic. As a result, the image gained the consistency and naturalness that was lacking in the factory settings. After such correction, we can confidently state that for everyday TV content, programs, or materials from YouTube, the LG UA7500 performs really well – especially after professional calibration. The situation looks a bit different for HDR content. Here, calibration helped to tame the white balance and slightly improved brightness management, but the limitations of the design are immediately apparent. The lack of additional filters to expand the colour palette means that the most vivid colors appear flat, and the image lacks the intensity we would expect from good HDR. So, in SDR, the UA7500 performs quite well, but in HDR – despite corrections – it remains far behind, and this is a characteristic that one must accept when choosing this television.

The biggest beneficiary of calibration in the case of the Hisense E7Q / E79Q was undoubtedly the SDR mode. It managed to achieve almost perfect image quality – most of the errors in the Color Checker test dropped below a value of 3, and often even 2, which is a remarkable result for this class of equipment. The biggest improvement came from aligning the brightness characteristic (gamma), which made the image no longer look blown out and regained natural depth. In HDR content, it was also possible to improve the colours and eliminate the purple tint that we mentioned earlier, but errors in the Color Checker measurements were still noticeable. This is due to the fact that – as is often the case with Hisense televisions – the screen manipulates brightness quite strongly, overexposing some colours. This was also indicated by the EOTF curve, which was slightly above the reference values, suggesting these minor issues with excessive brightening. Despite this flaw and the construction limitations that arise with HDR content, the Hisense E7Q / E79Q gained quite a bit after calibration. In everyday use, the television presents a coherent, natural, and pleasant-to-the-eye image, and the difference compared to the factory settings is indeed huge.

LG UA7500 with a VA panel has shown itself in this category in a really good light. Image scaling from Full HD or even SD materials was surprisingly smooth. The picture looked smooth, edges were not overly jagged, and the television maintained a good amount of detail, ensuring that even older films did not lose their character. It particularly excelled with faces – there were no artificial contours or "mask" effects, which often occur in cheaper models. The way the television handled tonal transitions in lower quality materials is also noteworthy. Thanks to digital processing, colours did not bleed into one another, and gradients looked natural and smooth. There was no question of intrusive smoothing of the image or loss of cinematic grain. This makes the UA7500 great for everyday content – from free-to-air television, to sports matches, all the way to YouTube, where we often watch materials in various resolutions.

In the case of Hisense E7Q / E79Q, upscaling and digital image processing are not the strongest points of this television. It is evident that the manufacturer has opted for simplicity rather than advanced image processing algorithms. The television does not offer any features that smooth tonal transitions or systems that enhance image clarity, which makes lower resolution materials look quite raw. Subtle compression edges can be seen on the screen, which better processors in other models can effectively hide.

During the testing of HD materials, we noticed that the E7Q tries to artificially boost detail, which sometimes works and other times has the opposite effect – the image becomes soft, slightly blurred, and at times even "watery." There is no aggressive sharpening that ruins naturalness, but there is also a lack of finesse in detail integration that better image processors provide.

LG UA7500 is a TV with a 60 Hz panel, so it’s hard to expect any raving reviews in this category. It’s more of a screen meant for everyday content or an evening movie session rather than for following dynamic sporting events or playing action games. It's evident that the manufacturer targeted this model precisely at this group of consumers – and in that regard, it performs adequately. We get the TruMotion function, which is a motion smoother. It’s simple, has only one slider, but it can make a noticeable difference. In the lower range, the image looks more raw and cinematic, while at higher values, the motion becomes smoother and more pleasant to the eye.

Hisense E7Q / E79Q is a television with a 60 Hz screen, so sports fans in 4K may feel a slight disappointment – you simply won’t see such smooth images here as in more expensive models with higher refresh rates. Fortunately, when it comes to movies, the situation is much better. Cinematic materials recorded at 24 frames per second can be displayed here using a motion smoothing feature, allowing the user to adjust the picture to their own preferences – more cinematic with visible frames or smoother, in a theatrical style.

LG UA7500 is a TV that can be comfortably recommended to "Sunday" gamers. While it doesn't feature a 120 Hz panel or HDMI 2.1 ports, meaning it can't fully utilise the potential of modern consoles, the manufacturer has included a few extras that can enhance the gaming experience. The Game Bar deserves a special mention – a very nicely designed panel where you can quickly view and change the most important settings. From this interface, we have access to features like ALLM (Automatic Low Latency Mode) and frame synchronization, also known as VRR. The range of VRR is limited – working from 48 to 60 Hz – but the mere presence of this feature in such an affordable TV is impressive.

Additionally, it supports HGiG, which is a mode for HDR calibration for gaming. It sounds good, but from our testing experience, we know that for the UA7500, this option isn't very practical. The TV doesn't handle HDR very well, so ironically, we achieved better results with this mode turned off. This is another indication that the UA7500 is more of a screen for casual gamers who value simplicity and convenience, rather than for those seeking a full experience with the latest consoles.

Hisense E7Q / E79Q is a really good TV for gamers, even though it doesn’t support 4K signal at 120 Hz. However, the manufacturer has included a set of features that until recently could only be found in more expensive models. There's ALLM, which is auto-switching to low latency mode, allowing the TV to activate game mode with very low input lag automatically. We also have VRR, working up to 60 Hz – while this may not look impressive on paper, in practice it is fully sufficient, as most console games don’t exceed this limit anyway. All these settings can be quickly found in the Game Bar panel, a convenient menu created specifically for gamers. From this level, you can change picture modes, turn on a frame counter, or even… an on-screen crosshair – in the Vidaa system amusingly called a “target point,” which is the result of a clumsy translation from the Chinese manufacturer.

Special praise should go to the ability to play in 1080p at 120 Hz, which significantly improves the fluidity and responsiveness of the image. This means that if someone wants to play a few titles at a higher refresh rate, they can simply lower the resolution and enjoy much smoother motion. Despite the lack of 4K@120Hz, the Hisense E7Q / E79Q really performs well as a gaming TV – especially for those who aren’t looking for perfection but a solid and fast screen for everyday gaming.