LG UA75006LA (IPS) vs SONY BRAVIA 3

It looks even more modest in the version with an IPS panel, where the peak brightness only reaches 250 nits. In practice, this means that a real sense of HDR effect is out of the question, and the materials being viewed resemble regular SDR. Similar to VA panels, the image behaves stably across most test patterns, but in demanding scenes with fine details, the television tends to slightly dim the picture. As a result, blacks appear a bit better, but at the cost of losing detail in bright elements. The absence of additional colour filters is also noticeable here. The UA7500 in the IPS version is neither a QLED nor a PFS LED panel, and the DCI-P3 colour gamut stops at 80%, which means that HDR films lack significant colour depth and appear quite flat.

Bravia 3 does not hide the fact that it belongs to a group of TVs that are rather modest in terms of brightness. Our measurements showed around 370 nits, which is a value balancing on the brink where any HDR effect can still be discussed. For some, this is an acceptable level, while for others it is more typical for SDR materials, where spectacular flashes or vivid contrasts are not expected. The impression is that this is not a TV for those focused on the highest image quality in demanding film content. However, this does not mean that there are no advantages to be found here. Compared to its predecessor, the X75WL, the Bravia 3 has gained an additional PFS filter, which works similarly to solutions known from QLED technology. Thanks to this, the DCI-P3 color gamut has been significantly expanded, reaching over 91 percent, which in practice results in more saturated colours and a more pleasing texture of the image. As a result, even everyday content looks a bit more vibrant, and films and series can surprise with their colourful presentation, despite limitations in brightness itself.

The Filmmaker mode on the LG UA7500 performs better than you might expect from such a budget television, but let’s not get carried away with admiration. The picture is put together quite sensibly and at first glance is not irritating; however, its weaknesses quickly become apparent. This is most noticeable in scenes with bright points – lamps in the background or reflections of light on skin are clearly oversaturated. The faces of characters often appear unnatural, as if they have been "blown out." Additionally, the default gamma setting brightens even the slightest details and causes the picture to lose subtlety in the darker areas. That said, for its price range, the UA7500 in factory mode provides a pretty decent starting point. However, it is clear that without additional adjustment, these issues won't be avoided, which is why – as with other televisions – we decided to see what could be achieved after calibration.

We primarily tested the Sony Bravia 3 in movie mode, which immediately turned out to be the best choice among the factory settings. It's not a perfect picture, but compared to the eco mode that the TV suggests straight out of the box, the difference is evident and definitely better. In movie mode, there is a noticeable issue: the picture seems too warm, which is due to the lack of blue colour in the white balance. Nevertheless, in SDR content, the final effect can still be considered quite decent and satisfactory for everyday viewing. Much more serious errors arise in HDR materials. The Color Checker analysis showed significant deviations, and poor brightness management, combined with limited colour gamut coverage, further exposes the shortcomings of the picture in this mode. All of this makes HDR on the Bravia 3 look unconvincing and can ruin the impression left by the otherwise quite decent SDR content settings. Fortunately, it’s not a hopeless situation. Various errors can be somewhat mitigated, and some can even be completely corrected through professional calibration. That's why we decided to check how the TV would perform after such adjustments.

The biggest improvement we noticed was when calibrating the mode intended for everyday SDR content. We managed to smoothly adjust the white balance in an acceptable manner and tame the issue of excessive brightening of small elements due to the gamma characteristics. As a result, the image gained consistency and a naturalness that was lacking in the factory settings. After such a correction, we can confidently say that for everyday television content, programmes, or materials from YouTube, the LG UA7500 performs really well – especially after professional calibration. The situation is somewhat different for HDR content. Here, calibration did manage to tame the white balance and slightly improve brightness management, however, the design limitations are immediately apparent. The lack of additional filters that expand the colour palette means that the most vibrant colours appear flat, and the image lacks the intensity one would expect from good HDR. In SDR, the UA7500 performs quite well, but in HDR – despite the corrections – it remains far behind, and this is a characteristic that one must accept when choosing this television.

Calibration allowed us to extract significantly more from ChooseTV 3 than we could have expected at the beginning. First and foremost, it managed to address the deficiency of blue, which previously caused a noticeable warming of the image. After a slight adjustment in white balance, most errors in the Color Checker measurements for SDR content practically disappeared. The whites took on a natural tone, and brightness management in gamma stabilised to an almost ideal level, not exceeding the threshold of what the human eye can perceive. So it is safe to say that in SDR content, after a few adjustments in the settings, ChooseTV 3 performs really well. It fares much worse, although still definitely better than before calibration, when it comes to HDR content. The white balance has been brought in line, but the limitations of the IPS panel are insurmountable. The lack of local dimming means that even the smallest elements can be overexposed, which is immediately noticeable. Colour-wise, the effect has also improved, although it is far from perfect – many errors still exceed the threshold of four, and even five delta E units, remaining visible to the human eye. It was already clear earlier that ChooseTV 3 is not a television designed to impress with HDR quality. Nevertheless, it is pleasing that in SDR content, after calibration, the picture can look really great and in this category, the television pleasantly surprised us.

The version with the IPS panel performed noticeably worse here. Image scaling was uneven – this was especially evident in lower quality materials, where edges became jagged and the image looked less detailed. At times, there was also a sense of slight blurriness, which took away sharpness and made the overall picture seem less refined than in the VA version. The tonal smoothing function turned out to be a rescue. On medium settings, it worked quite well – it did not ruin the image with excessive softening, while also smoothing out colours in such a way that everyday content gained consistency. The difference was particularly noticeable with TV programs or streaming materials of poorer compression quality, where the television with the function enabled presented itself much better. This is one of those additions that are worth keeping active, as they significantly improve the reception of everyday materials.

Bravia 3 brings something more to the Sony television family than just a shared name. It stands out primarily for its ability to enhance the quality of weaker materials thanks to the processor used. Of course, we won’t find the advanced XR chip known from more expensive models here, but nonetheless, it must be said that the image in lower resolution looked surprisingly good. The scaling worked effectively, and most areas of the screen were free from the typical excessive edge roughness found in budget constructions.

Also worthy of attention is the function that improves the smoothness of tonal transitions. In high setting, it works really well, effectively masking gradation imperfections without significant loss of detail. It does happen that the algorithm overzealously smooths elements that should remain sharp – for example, faces – however, in the overall assessment, the effect is beneficial. The best results were achieved precisely at the highest setting, and this is the option we could recommend to those watching lower-quality content.

LG UA7500 is a television with a 60 Hz panel, so it's hard to expect any excitement in this category. It's more of a screen intended for daily content or an evening movie session rather than for following fast-paced sports events or playing action games. It’s clear that the manufacturer designed this model specifically for that audience – and it performs well in that regard. We have the TruMotion function available, which is a motion smoother. It’s simple, has only one slider, but can make a noticeable difference. At the lower range, the image looks more raw and cinematic, while at higher values, the motion becomes smoother and more pleasurable to the eye.

Motion smoothness has never been a strong point of televisions equipped with 60 Hz panels, and the Bravia 3 is no exception. Nevertheless, Sony has included something that may appeal to those more sensitive to the way images are displayed. I'm talking about the proprietary motion smoother, Motion Flow, which gives the user plenty of adjustment options. With it, one can make the image smoother, almost theatrical, or stick to a more cinematic style with characteristic judder that many people simply associate with a filmic atmosphere. These functions work with content at lower frame rates, such as films and series recorded at 24 or 30 frames per second, which is the material we deal with on a daily basis. This is precisely where the motion smoother proves to be one of the most important features in everyday TV usage, and here, the Bravia 3 performs really decently.

LG UA7500 is a TV that can be confidently recommended to "casual" gamers. While it doesn’t feature a 120 Hz panel or HDMI 2.1 ports, making full use of the potential of modern consoles isn’t something we can expect. However, the manufacturer has included several additions that can enhance the gaming experience. Notably, there's the Game Bar – a very nicely designed panel that allows quick access to and changes of the most important settings. From this panel, we have access to the ALLM mode (automatic switching to game mode), as well as frame synchronization, or VRR. The range of VRR is limited – it works from 48 to 60 Hz – but the mere presence of this feature in such an affordable TV leaves a positive impression.

Additionally, it also supports HGiG, which is a HDR calibration mode for games. It sounds good, but from our testing experience, we know that for the UA7500 this option doesn’t make much sense. The TV doesn't perform well with HDR, so paradoxically, we achieved better results with this mode turned off. This is another signal that the UA7500 is more of a screen for occasional gamers who value simplicity and convenience rather than for those looking for the full experience from the latest consoles.

Bravia 3 is not gear for e-sports enthusiasts or fans of late-night marathons with a controller in hand. The lack of 120 Hz refresh rate and HDMI 2.1 ports shuts down the conversation before it even gets started. This is a TV for casual gamers who, after work, will fire up FIFA or racing games, not for someone who measures every frame in a spreadsheet. Nonetheless, Sony has thrown in a few nice additions so it’s not completely sparse. ALLM works as it should, automatically switching the TV to game mode (low latency). We even find a simple Game Bar here, which is clear and intuitive. However, the biggest curiosity here is the PlayStation Portal app. Thanks to this, you can launch PS5 games wirelessly and see them right on the TV screen. It sounds great, but it only takes a few minutes to feel significant lag. In our opinion, it's more of a showcase of capabilities than something that can be used day-to-day. If someone really wants to game, it's better to plug the console in with an HDMI cable and forget about wireless issues.