LG QNED93A / QNED90A vs Hisense E7Q / E79Q

Although the number of local dimming zones in the LG QNED93A hasn’t directly translated to noticeably better contrast, it’s hard to deny this model one thing – it’s brighter than its predecessor. In synthetic tests, we recorded values around 1400-1500 nits, and more importantly, these results are reflected in real film scenes. In full-screen sequences flooded with whites or bright lights, the screen was able to maintain high luminance, providing a truly decent amazing HDR effect. Unfortunately, where the TV could show true class, that is in scenes requiring precision, all the magic dissipates. The dimming algorithms we mentioned earlier operate aggressively enough that small, bright objects – like distant lights, stars, or the moon – can almost completely disappear. Just look at the test scenes from the film Pan or Sicario 2 (screens 2 and 4) to see how subtle details are dimmed to the limits of their visibility. It’s a pity because a greater number of zones could theoretically translate to significantly better performance. Fortunately, there are also strong points. The QNED93A performs well in terms of colour gamut coverage, achieving around 96% of the DCI-P3 standard. As a result, colours in films look rich and full, and the image doesn’t lose intensity even in more demanding scenes. So, it can be said that the HDR in this model is solid, although the underdeveloped local dimming algorithms hinder its full potential.

Hisense E7Q / E79Q is a mid-brightness TV, with a peak luminance level of around 350-380 nits. This is the absolute minimum that allows viewing HDR content in a way that's close to the creators' intentions, though without a distinct "wow" effect. The results of synthetic tests on white test patterns were confirmed in practice – in movie scenes, the bright parts of the image are stable and fairly even, but it's hard to talk about a true "burst of light" here. In everyday use, such as when watching Netflix or YouTube, the HDR effect is acceptable and is more than sufficient for most users. However, it must be said clearly – this is not the level of top-end screens, and one shouldn't expect that at this price. Fortunately, the Hisense E7Q / E79Q has an advantage that allows it to score quite a few points: it's a QLED panel of the PFS LED type, using an additional phosphor layer that improves colour reproduction. The measured range of the DCI-P3 colour gamut is around 92%, which means that the colours in most scenes are vibrant, well-saturated, and pleasing to the eye, especially for this price bracket.

In film mode (more specifically Filmmaker), the colour reproduction in the QNED93A was relatively accurate, although there were some reservations. In SDR content, the white balance leaned towards warmer tones, resulting in a slight yellowing across the entire screen. Gamma, on the other hand, led to a slight lightening of the image, making it look a bit less natural, especially in scenes that required precise shading (this is evident in the comparison photo). This isn't a problem that immediately stands out to every viewer, but more discerning individuals may feel that the image deviates from the intended aesthetic of the filmmakers. In HDR materials, the situation looked a bit different. The white balance here was quite good, ensuring that whites did not take on pink or unwanted green hues. However, the brightness management turned out to be an issue. An analysis of the EOTF curve revealed that at certain moments, the television could be distinctly too dark where it shouldn't be, losing some details and lowering the realism of scenes. This detracted from the HDR effects, which were theoretically meant to be the most impressive. For this reason, we decided to conduct a calibration.

In Filmmaker mode, the Hisense E7Q / E79Q television really managed to impress. After the first measurements, it turned out that the white balance was quite well tuned, with the only minor deviation being a slight tendency towards a purple hue, which we mentioned earlier. However, this did not significantly impact the overall character of the image – it remained cohesive and pleasant to view. A much bigger issue was the brightness characteristics (gamma) in SDR content and the EOTF curve in HDR films. The television clearly brightened the image, flattening contrast and taking away depth. Gamma values could drop from the reference 2.4 down to around 1.9, making the image look as though it was covered with a thin, milky layer. Fortunately, this is a problem that can be relatively easily corrected through calibration.

After professional calibration, the Filmmaker mode in the QNED93A has improved primarily where it matters most in everyday use. We managed to straighten the white balance and eliminate the yellowish tint in SDR content, which is what we watch most often – television, streaming services, or standard quality movies. As a result, the colours look natural and pleasant, making the overall viewing experience significantly more comfortable. In HDR mode, we also made corrections, but here the biggest issue turned out to be the EOTF curve. Although LG provides some leeway in the settings, the television still controls brightness on its own terms. It's clear that the local dimming algorithms are not fully refined and can ruin the viewing experience by dimming parts of the picture at inappropriate moments. Nevertheless, it’s worth opting for calibration of this model, especially the mode intended for everyday viewing.

The biggest beneficiary of calibration in the case of the Hisense E7Q / E79Q was undoubtedly the SDR mode. It managed to achieve almost perfect image quality – most of the errors in the Color Checker test dropped below a value of 3, and often even 2, which is a remarkable result for this class of equipment. The biggest improvement came from aligning the brightness characteristic (gamma), which made the image no longer look blown out and regained natural depth. In HDR content, it was also possible to improve the colours and eliminate the purple tint that we mentioned earlier, but errors in the Color Checker measurements were still noticeable. This is due to the fact that – as is often the case with Hisense televisions – the screen manipulates brightness quite strongly, overexposing some colours. This was also indicated by the EOTF curve, which was slightly above the reference values, suggesting these minor issues with excessive brightening. Despite this flaw and the construction limitations that arise with HDR content, the Hisense E7Q / E79Q gained quite a bit after calibration. In everyday use, the television presents a coherent, natural, and pleasant-to-the-eye image, and the difference compared to the factory settings is indeed huge.

The LG QNED93A turns out to be a very solid television for everyday use. Its image processor performs excellently with upscaling, making even older films or free-to-air television sharper and more detailed. During the screening of 'The Godfather,' it’s clearly visible how upscaling brings out additional details from the image – the characters’ faces and the texture of their clothing look significantly clearer than in the original material.

The digital image processing also deserves praise. The television is equipped with a function that reduces unwanted colour banding and screen irregularities. It works best in the 'Medium' setting – subtly smoothing tonal transitions without overly interfering with the image. This way, the natural film grain is preserved, and the screen does not appear artificially smooth. Perhaps in some scenes, slight colour banding can still be noticed, but in practice, the effect is more advantageous than with a stronger intervention from the algorithm.

In the case of Hisense E7Q / E79Q, upscaling and digital image processing are not the strongest points of this television. It is evident that the manufacturer has opted for simplicity rather than advanced image processing algorithms. The television does not offer any features that smooth tonal transitions or systems that enhance image clarity, which makes lower resolution materials look quite raw. Subtle compression edges can be seen on the screen, which better processors in other models can effectively hide.

During the testing of HD materials, we noticed that the E7Q tries to artificially boost detail, which sometimes works and other times has the opposite effect – the image becomes soft, slightly blurred, and at times even "watery." There is no aggressive sharpening that ruins naturalness, but there is also a lack of finesse in detail integration that better image processors provide.

LG QNED93A has been equipped with a 144 Hz panel. This is primarily a nod to gamers, but the fact that higher refresh rates are increasingly appearing in televisions can be viewed positively. In everyday viewing, 120 Hz remains key, and in this regard, the QNED93A performs well. The manufacturer also provides the option to adjust the picture thanks to the TruMotion system – the De-Judder and De-Blur sliders allow you to choose between a cinematic motion feel with visible frames and full smoothing with theatrical motion.

Hisense E7Q / E79Q is a television with a 60 Hz screen, so sports fans in 4K may feel a slight disappointment – you simply won’t see such smooth images here as in more expensive models with higher refresh rates. Fortunately, when it comes to movies, the situation is much better. Cinematic materials recorded at 24 frames per second can be displayed here using a motion smoothing feature, allowing the user to adjust the picture to their own preferences – more cinematic with visible frames or smoother, in a theatrical style.

LG QNED93A is a television that has undoubtedly been designed with gamers in mind. Right from the start, we get a complete package – all four HDMI ports operate in 2.1 standard, so whether we connect a console, a PC, or a receiver, we have full compatibility. This is important because many manufacturers still limit themselves to two ports, and here nothing stands in the way of having maximum capabilities for all the equipment. There’s also an automatic game mode (ALLM), which automatically switches the television to the appropriate settings when the console is turned on, as well as variable refresh rate (VRR). This means the image doesn’t stutter or glitch, even when the frame rate drops – whether in dynamic shooters or during races.

The 144 Hz panel gives an additional advantage in computer games. While 120 Hz is enough for consoles, the QNED93A allows PCs to push even more – every movement, every glance to the side is refreshed faster, which makes a difference especially in e-sports. The manufacturer also considered HDR in games – the television supports HGiG mode, which are guidelines intended to ensure that the lighting effects are exactly as the game developers intended. To top it off, we get Game Bar – a special information bar called up on the screen that shows parameters in real time. You can check the frame rate, active VRR functions, or input lag levels. This solution is useful not only for settings enthusiasts but for anyone who wants to quickly check what mode the television is operating in and whether everything is working as it should.

Hisense E7Q / E79Q is a really good TV for gamers, even though it doesn’t support 4K signal at 120 Hz. However, the manufacturer has included a set of features that until recently could only be found in more expensive models. There's ALLM, which is auto-switching to low latency mode, allowing the TV to activate game mode with very low input lag automatically. We also have VRR, working up to 60 Hz – while this may not look impressive on paper, in practice it is fully sufficient, as most console games don’t exceed this limit anyway. All these settings can be quickly found in the Game Bar panel, a convenient menu created specifically for gamers. From this level, you can change picture modes, turn on a frame counter, or even… an on-screen crosshair – in the Vidaa system amusingly called a “target point,” which is the result of a clumsy translation from the Chinese manufacturer.

Special praise should go to the ability to play in 1080p at 120 Hz, which significantly improves the fluidity and responsiveness of the image. This means that if someone wants to play a few titles at a higher refresh rate, they can simply lower the resolution and enjoy much smoother motion. Despite the lack of 4K@120Hz, the Hisense E7Q / E79Q really performs well as a gaming TV – especially for those who aren’t looking for perfection but a solid and fast screen for everyday gaming.